Titoli in Ingegneria

Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It's hard to argue with that kind of thinking. It's sexy and exciting. But it's wrong. Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. Iconic Advantage is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects against market fluctuations. Many of the world's most successful brands have been using it for years.

Here's a biographical profile of the Freelan and Francis Stanley, identical twins who developed the Stanley Steamers, cars powered by steam engines. In 1897 the brothers, dressed alike in overcoats, bowler hats and sporting thick black beards appeared on Maple Street in Watertown, Mass., driving a horseless carriage that was nearly soundless. Spectators were stunned by the quick pace and eerie silence. One observer later recalled: "It was like watching a pair of pants run down the street with nobody in them."

Here's a biographical profile of Alfred P. Sloan, Jr., a fashionable dresser whose starched and pressed stiff-collared shirts, double-breasted suits, spats, and a pearl tie pin gave him the appearance of a dandy, of a playboy. But Sloan, who built General Motors into the largest corporation in the world through hard work and vision, and devoted the same zeal to philanthropy, had no time for play.

Henry Ford, an American folk hero to many, was a man with several faces. He was a genius who revolutionized the automobile industry, irrevocably altered American culture and commerce, developed mass production, and helped the middle class emerge in America. He was also an anti-Semitic autocrat who hated Wall Street, bankers and financiers with unmitigated passion.

Here's a biographical profile of Charles and J. Frank Duryea, two visionaries who were among the first to recognize the potential of the automobile. In 1892 they built America's first gasoline-powered car and had it running successfully the following year.

Here's a biographical profile of the Duesenberg brothers, Augie and Fred, who built some of America's most famous cars, cars that today sell for millions at auctions. Jay Leno, owner of an extensive classic car collection, calls the Duesenberg SJ his favorite car. He feels it is "probably the greatest American car" ever built. The Duesenberg name evokes images of a European heritage, an automobile built in the image and traditions of iconic stalwarts such as Mercedes, Benz, Bugatti and Ferrari.

Here's a biographical profile of John and Horace Dodge, the fabulously wealthy Detroit automobile pioneers who reveled in yachts, estates and producing great cars. Unfortunately, John and Horace's lifestyles were unacceptable to the social elite in Detroit; they regarded the brothers as uncultured, crude and boorish. And they probably were, but it bothered the brothers not at all.

Buick is one of the best known automobile brands today as it was more than a century ago. But unlike other automobile pioneers, Ford, Dodge, and Olds, who became rich and famous with their car companies, Buick prospered not at all from his namesake. Although Buick was a visionary and an outstanding engineer, he simply did not have all the tools to succeed, lacking management sense among other things.

Americans are stuck. We live with travel delays on congested roads, shipping delays on clogged railways, and delays on repairs, project approvals, and funding due to gridlocked leadership. These delays affect us all, whether you are a daily commuter, a frequent flyer, an entrepreneur, an online shopper, a job seeker, or a community leader. If people can't move, if goods are delayed, and if information networks can't connect, then economic opportunity deteriorates, and social inequity grows.

On April 12, 1862—one year to the day after Confederate guns opened on Fort Sumter and started the Civil War—a tall, mysterious smuggler and self-appointed Union spy named James J. Andrews and 19 infantry volunteers infiltrated Georgia and stole a steam engine called the General. Racing northward at speeds near 60 miles an hour, cutting telegraph lines, and destroying track along the way, Andrews planned to open East Tennessee to the Union army, cutting off men and materiel from the Confederate forces in Virginia.

Grand Theft Auto is one of the biggest and most controversial videogame franchises of all time. Since its first release in 1997, GTA has pioneered the use of everything from 3D graphics to the voices of top Hollywood actors and repeatedly transformed the world of gaming. Despite its incredible innovations in the $75 billion game industry, it has also been a lightning rod of debate, spawning accusations of ethnic and sexual discrimination, glamorizing violence, and inciting real-life crimes.

During the height of the blizzard of 1978, the tanker Global Hope floundered on the shoals off the Massachusetts coast. The Coast Guard dispatched a patrol boat, but was soon in as much trouble as the tanker. Then pilot boat captain Frank Quirk, hearing of the Coast Guard's troubles on his radio, decided to act.

Deepwater Horizon was supposed to be the cutting edge of energy exploration: drilling 5,000 feet below the surface of the Gulf of Mexico, the $560 million rig would be indispensable in helping to solve the ongoing energy crisis. Then, on April 20, 2010, BP’s dismal safety record came home to roost.

How do you spot a robot mimicking a human? How do you recognize and deactivate a rebel servant robot? How do you escape a murderous "smart" house, or evade a swarm of marauding robotic flies? In this dryly hilarious survival guide, roboticist Daniel H. Wilson teaches worried humans the secrets to quashing a robot mutiny.

Crystal Fire is a tale of the human factors in technology; the pride and jealousies coupled with scientific and economic aspiration that led to the creation of modern microelectronics and ignited the greatest technological explosion in history.

Fred C. Kelly, a former newspaperman, author, and an old friend of the Wrights, tells the story of the 2 brilliant, dedicated, flight-obsessed bicycle mechanics from Ohio who first realized mankind's age-old dream of conquering the skies. Long considered the definitive Wright Brothers biography (the manuscript was read and approved by Orville Wright), Kelly's work recounts the Wrights' early history and the complete behind-the-scenes story of how they designed, built, tested, and flew the first "Flyer."

On June 12, 1972, a powerful explosion rocked American Airlines Flight 96 a mere five minutes after its takeoff from Detroit. The explosion ripped a gaping hole in the bottom of the aircraft and jammed the hydraulic controls. Miraculously, despite the damage and ensuing chaos, the pilots were able to land the plane safely. Less than two years later, on March 3, 1974, a sudden, forceful blowout tore through Turk Hava Yollari (THY) Flight 981 from Paris to London. THY Flight 981 was not as lucky as Flight 96: it crashed in a forest in France.

'A fascinating and unique insight from one of F1's most formidable reporters.' Toto Wolff From Australia and Italy to China and the U.S, Ted Kravitz - hailed as an 'icon' and 'one of the most high-profile voices in F1' - is the fan's eyes and ears in the pit, followed by millions of F1 fans...

Cars are killing people and making the planet uninhabitable. Crashes take the lives of more than a million people each year. Air pollution linked to motor vehicles contributes to even more untimely deaths. Highways and unsafe streets have devastated cities, yet traffic congestion still swallows up countless hours. And carbon emissions from transportation are a key driver of climate change, which threatens to make the world unlivable. Why do we still worship at the altar of the car? How can we find alternatives that are healthier for the planet and ourselves?

Our society has gone through a weird, unremarked transition: once a novelty, the Net is now something that we take for granted, like mains electricity or running water. In the process we've been surprisingly incurious about its significance or cultural implications. How has our society become dependent on a utility that it doesn't really understand? John Naughton has distilled the noisy chatter surrounding the internet's relentless evolution into nine clear-sighted areas of understanding.