Titoli in Marketing

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop, and package what a company sells. It spurs PR pros to go beyond what they're handed and come up with new products and services that change a brand's life.

Instagram will often be relegated to ‘afterthought’ in a number of internet marketing campaigns. If you have an ebook or a blog to promote, then there’s a good chance that you will have thought long and hard about how you’re going to handle your SEO and how you’re going to dominate Facebook; but won’t have given much consideration at all to how you’re going to kill it on Instagram.

With roughly 95,000 blogs launched worldwide every 24 hours, making a fledgling site stand out isn't easy. This authoritative audiobook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world.

No-nonsense marketing content and interviews to help you master marketing and grow your business. Hosted by Allan Dib, bestselling author of The 1-Page Marketing Plan and Lean Marketing.

A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity.

Nel game-design il concetto di Cerchio Magico indica il confine tra un gioco e il mondo al di fuori di esso. In questo podcast parliamo di: giochi di ruolo, giochi da tavolo, cultura nerd e game design.Con cadenza saltuaria e irregolare rompiamo i confini ti portiamo dentro al cerchio, al di là dello specchio, per vedere quant'è profonda la tana del Bianconiglio.

Welcome to Virtual GM, the ultimate podcast for anyone looking to elevate their game in the modern hospitality industry! Whether you're a boutique hotel owner, VRBO manager, Airbnb administrator, front desk staff, or just someone trying to navigate the ever-changing landscape of the hospitality world, this podcast is for you! Each episode is packed with valuable insights, expert advice, and real-life stories from industry leaders and innovators. We'll cover everything from how to effectively market your property and increase bookings, to how to provide top-notch customer service and stand out ...

ThinkUp presents practical and immediately applicable Hospitality Revenue Management best practices - including exercises that make it happen. Topics will include: revenue managementprofit optimizationsales, marketing and revenue convergencetotal revenue management Join us weekly to keep pace with Hospitality Revenue Management! DOWNLOAD SHOW NOTES

Imagine a system that allowed you to make money almost effortlessly, so that you could spend your time with friends and family, follow your dreams, or pursue other goals without worrying about where your next paycheck is coming from. Now imagine if all you needed to make that happen were a computer and an Internet connection. If you can imagine it, you can achieve it - with Your Portable Empire.

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

Cold Call distills Harvard Business School's legendary case studies into podcast form. Hosted by Brian Kenny, the podcast airs every two weeks and features Harvard Business School faculty discussing cases they've written and the lessons they impart.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

This Podcast is part of the Professional Development that Box Out Sports offers to SID and ADs across the nation. Each episode will cover different topics and areas in the world of Athletic Department Marketing and hopefully help you be successful with your own Media Content.

Short actionable tips to help create, manage or grow a running, triathlon or endurance sports coaching business online

Social Media for B2B Growth is the podcast for B2B marketers who want LinkedIn insight — not hacks. Hosted by Michelle J Raymond, a globally recognised LinkedIn Company Page strategist and founder of B2B Growth Co, this podcast focuses on how B2B organisations use LinkedIn as a strategic business channel. Most episodes are solo insights from Michelle, based on real-world work with B2B marketing teams, leaders, and sales organisations. The emphasis is on clarity, relevance, and sustainable growth — not trends, recycled ideas, or empty advice. The show is built around a company page–led ...

The ProductLed Podcast is a weekly interview series with both product-led growth leaders and practitioners who have real knowledge to share on what it takes to use their product to grow a business.

The Gift Card is a platform where we discuss the innovations within the Gift Card industry and how you can maximize the benefits of these innovations. We cover current news within the industry, invite informed guests working in the industry, highlight businesses operating in the industry, and Give out free gift cards to our lucky listeners every week. The Gift Card is brought to you by Gift Oga - Gift Oga is a digital gift card processing platform that gives businesses the ability to create, sell and redeem their own gift cards. GiftOga also allows individuals and companies to buy the gift ...

PROFESSIONE BELLEZZA a cura di Maurizio Delucchi."Professione Bellezza" è un nuovo modo per raccontare il mondo dell'estetica professionale: il primo podcast italiano che celebra e valorizza le professioniste della bellezza.Questa piattaforma vuole essere un luogo digitale dai cui trarre conoscenza e ispirazione, dove la formazione manageriale si intreccia alle storie di estetiste che hanno realizzato i loro sogni, diventando faro di successo nel settore. Ogni episodio è una finestra aperta su racconti emozionanti, riflessioni profonde e tendenze all'avanguardia, sempre con il cuore pulsante...

Im CRM Podcast mit Nico Zorn erfährst Du, wie Du aus Deinen Kundenbeziehungen mehr herausholst: Aktuelle Best Practices, neue Tools und Technologien, erprobte Strategien und wichtige Impulse für erfolgreiches Customer Relationship Management. Nico ist Mitgründer der CRM und E-Mail-Marketing Agentur Saphiron (www.saphiron.de) und seit über 25 Jahren in der digitalen Wirtschaft tätig. Er ist als Referent, Lehrbeauftragter und Speaker aktiv und veröffentlicht seit 2003 den Branchendienst CRMBlog.de. Impressum: https://crmblog.de/impressum/

Serial entrepreneur, business coach and bestselling author, Chris Ducker brings you his own take on what it means to be a profitable personal brand entrepreneur in the 21st century. Covering everything from building the foundations of a powerful personal brand, to creating and launching online products and services to marketing yourself as the go-to leader and monetize your expertise, the Youpreneur Podcast just became your new favourite business podcast!