HYROX is quickly becoming the “second sport” for runners and triathletes — and if you coach endurance athletes in 2026, you need an answer when athletes ask about it.

In this episode, I share a practical debrief after racing HYROX Auckland: what surprised me, what the event demands, and why HYROX is a genuine opportunity for endurance coaches (not just a trend).

Because here’s the coach reality: if your athletes want to do HYROX, they’ll get coached somewhere — either by you, or by a gym/HYROX coach. That’s not just a training block… it’s a relationship risk.

In this episode:

• What HYROX really is: running compromised, over and over
• The biggest performance levers: pacing, station economy, and transitions
• What the stations do to your running (and why that matters for programming)
• The common mistake endurance athletes make: trying to “add HYROX” on top of normal training
• The key training priorities for endurance athletes prepping HYROX:

- repeatable running (not peak running)

- leg strength endurance (knee-dominant durability)

- grip + trunk resilience

- station skill and standards

• How to add HYROX to your offer without blowing up your business:

- add-on blocks

- year-round hybrid memberships

- HYROX on-ramps that convert into endurance coaching

Why athletes like HYROX:

• Simple, standardized format (easy to benchmark)
• Endurance-friendly: paced, repeatable, rewards grit
• Clear goal + high event energy + strong community
• Strength component without needing advanced lifting skills

Why it’s good for your coaching business:

• Retention + LTV: keeps athletes engaged and paying year-round
• Continuity: you control the return-to-endurance transition
• Differentiation: “endurance-first hybrid coaching” stands out
• New revenue streams: add-ons, seasonal packages, hybrid memberships
• Lead gen pipeline: HYROX athletes often graduate to running/triathlon goals

📸 More from HYROX Auckland (photos)

🎥 Watch the video

👁️‍🗨️ Read the blog version of this episode

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

#HYROX #EnduranceCoaching #TriathlonCoach #RunningCoach #HybridTraining #CoachingBusiness

HYROX has moved from “fitness racing” to a specific, mainstream target for runners and triathletes — and it’s showing up inside the coaching market fast. More endurance coaches are quietly adding HYROX blocks, hybrid memberships, and “run + strength” packages to keep athletes engaged (especially when triathlon feels a long way off).

In this episode, Cam makes the case that endurance coaches should take HYROX seriously — not just as a training format, but as a retention and growth lever for your business.

Because if your athlete leaves your ecosystem for 8–16 weeks to join a gym program or HYROX-specific coach, you risk:

• Losing the relationship
• Splitting training history across systems
• Becoming the “summer triathlon coach” instead of the year-round performance partner

Cam’s take: the coach who can say “Awesome — let’s do it properly and keep your long-term endurance goals intact” is the coach who keeps athletes long-term.

What You’ll Learn

• What HYROX is: 8 × 1 km runs + 8 functional stations (sleds, ergs, carries, lunges, wall balls, and more) in a standardized race format
• Why endurance athletes gravitate toward it: pacing, repeatability, benchmarking, and “engine + strength” demands that feel familiar
• Why continuity matters: owning the HYROX block means you control the transition back to SBR (instead of inheriting a messy handoff)
• The two-way pipeline:

- Endurance athletes doing HYROX as an off-season race target

- HYROX athletes “graduating” into half marathons, marathons, trail, and triathlon — and needing long-term structure (your strength as an endurance coach)

• The business case for coaches:
  1. Retention + Lifetime Value
  2. Differentiation (without trying to out-gym the gyms)
  3. New revenue streams without a full rebrand
  4. A forcing function to upgrade strength coaching
  5. Staying fresh as a coach by learning something new

• HYROX vs CrossFit: why HYROX tends to be more accessible and systemizable for endurance populations (with less technical movement complexity)
• The real challenges + fixes:

- Station competence → education + reps
- Equipment/logistics → gym partnerships + smart substitutions
- Programming conflicts → treat HYROX like a real season with trade-offs
- Brand confusion → position as endurance-first hybrid coaching

Key Takeaway

HYROX isn’t a weird outlier anymore — it’s becoming a mainstream “second sport” for endurance athletes who want something competitive, measurable, and community-driven.

You don’t need to become a full-time HYROX specialist.

But if your athletes are asking about it, you need an answer — and ideally, an offer.

Because the coach who can say “Yes — and we’ll do it properly” is the coach who keeps the relationship, keeps continuity, and builds a business that lasts.

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

AI training apps, “smart” plans, and chatbot coaches are everywhere right now.

If you’ve ever wondered:

…you’re not alone.

In this episode/article, we dig into a different angle you probably aren’t hearing:

We unpack why being a business owner is often safer than being an employee in an AI-driven world—and how endurance coaches can use AI as a power tool instead of seeing it as competition.

In this episode, you’ll learn:

• Why quitting coaching to get a “stable job” might actually be more risky
• What AI does really well in endurance sport (and where it completely falls short)
• The parts of coaching AI can’t touch:
  - Human connection and trust
  - Context and judgment in messy real life
  - Community, identity, and belief
• Practical ways to use AI to support your coaching, not replace it
  - Automating repetitive admin and content tasks
  - Enhancing your programs and education
  - Making marketing easier and more consistent
• How to think about your future as a coach in a world where AI is here to stay

If you’ve been quietly asking yourself, “Should I just quit coaching?” this conversation is designed to help you zoom out, see the bigger picture, and make decisions from a place of clarity—not fear.

Takeaways you’ll walk away with:

• A clearer understanding of where AI really fits in endurance coaching
• Confidence in the value you bring that AI can’t replicate
• A few concrete ideas to experiment with over the next 90 days

If you’re an endurance coach feeling the “AI panic,” this one’s for you.

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here