Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition Irrelevant
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Blue Ocean Strategy
Acquista ora a 12,93 €
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Letto da:
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Grover Gardner
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:
- Reconstruct market boundaries
- Focus on the big picture
- Reach beyond existing demand
- Get the strategic sequence right
- Overcome organizational hurdles
- Build execution into strategy
Recensioni della critica
"Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)