Most AI founders race to raise capital, hire fast, and outspend the competition.

Wen Sang did none of that.

In this episode of the ProductLed Podcast, Wes Bush and Esben Friis-Jensen sit down with Wen Sang, CEO and co-founder of Genspark, the all-in-one AI workspace that went from zero to $100M ARR in 9 months and $155M ARR by month 10 with a team of just 50 people.

Wen gets into why they refused to spend a dollar on marketing until they hit $100M ARR, how a last-minute Super Bowl ad opportunity landed in their lap and 10x'd their traffic overnight, and why he thinks Silicon Valley's "focus or die" advice is flat out wrong for AI companies. He also pulls back the curtain on the recursive learning system that keeps Genspark's output quality ahead of the pack, and makes the case for why building broadly is actually the safer bet when you're AI-native.

Key Highlights:

• 02:20 - How a Team of Tech Veterans Decided to Rethink Work from Scratch
• 06:02 - The Wildest Growth Timeline You'll Hear This Year
• 12:26 - Why They Refused to Spend on Marketing Until $100M ARR
• 14:24 - How Genspark Made a Super Bowl Ad in 10 Days (Using Genspark)
• 20:40 - Why "Just Focus on One Thing" Is Bad Advice in the AI Era
• 23:23 - How 50 People Ship Like a Team of 500
• 29:12 - The Real Reason AI Companies Are Growing So Fast Right Now
• 37:10 - Why Their Website Is Basically Just the Product
• 42:21 - The Internal System That Keeps Their Output Quality Ahead of Everyone Else
• 44:12 - All-In-One vs. Best-in-Class: Which Actually Wins?
• 49:12 - What Wen Would Tell Every Founder Building in the AI Era

Resources:

• 🚀 Genspark: All-in-one AI workspace: https://genspark.ai
• 💼 Connect with Wen Sang on LinkedIn: https://www.linkedin.com/in/wen-sang/
• 💼 Connect with Wes Bush on LinkedIn: https://www.linkedin.com/in/wesbush/
• 💼 Connect with Esben Friis-Jensen on LinkedIn: https://www.linkedin.com/in/esbenfriisjensen/
• 🧠 Sign up for the ProductLed Newsletter: https://www.productled.com/newsletter

Getting users to sign up is the easy part. Keeping them is where most product-led companies fail.

Melissa Kwan built eWebinar to $2M ARR without a single full-time employee, but not without learning this lesson the hard way.

In this episode, Wes Bush, with Esben Friis-Jensen joining, sits down with Melissa Kwan, cofounder and CEO of eWebinar, to break down what product-led growth actually looks like behind the scenes. They explore why more signups don't solve churn, why customer success is the real growth engine most founders overlook, and how Melissa structured eWebinar around contractors instead of employees to preserve flexibility and focus.

Melissa also opens up about founder burnout that did not look like exhaustion, but like a slow loss of inspiration, and the internal work that helped her reset and regain confidence. Along the way, she shares her playbook for building a high-trust founder community through credibility, generosity, and thoughtful curation.

Key Highlights:

• 02:09 - Just Under $2M ARR and a Contractor First Team Model
• 05:35 - What Changed in the Last 4 to 6 Months, AI Impact and Trials Cut in Half
• 07:01 - The Biggest Lesson: Customer Success and Onboarding Are the Growth Engine
• 09:22 - Why Product-Led Feels Harder Than Sales-Led, Debugging Without Logs
• 16:13 - Lifestyle Design as Strategy, Building for Travel and Freedom
• 26:43 - Burnout Symptoms Founders Miss and Why It Is Not Just Exhaustion
• 29:30 - The Hoffman Process and Unpacking Self-Doubt
• 34:11 - “Progress Is Quiet. Winning Is Loud.” and the Mindset Shift to Sustain Momentum
• 41:16 - Building a Founder Community by Giving First and Curating Quality
• 48:02 - Closing Advice: Retention First, Do Not Neglect Customer Success

Resources:

• 🎯 eWebinar: Automated webinar platform - https://ewebinar.com
• 💼 Connect with Melissa Kwan on LinkedIn - https://www.linkedin.com/in/melissakwan/
• 💼 Connect with Wes Bush on LinkedIn - https://www.linkedin.com/in/wesbush/
• 💼 Connect with Esben Friis-Jensen on LinkedIn - https://www.linkedin.com/in/esbenfriisjensen/
• 🧠 Sign up for the ProductLed Newsletter - https://www.productled.com/newsletter

🎧 Listen on Spotify: https://open.spotify.com/episode/2wPyCFprChAmuXoFx2MCD6?si=-xGHpTjvTRqRthcNkN3aZw

📺 Watch on YouTube: https://youtu.be/OfnYVZAFjSA

Most SaaS founders obsess over raising capital and building large teams.

Yasser Elsaid took a different approach.

In this episode of the ProductLed 100 series, Wes Bush and Esben Friis-Jensen sit down with Yasser Elsaid, the first-time founder who built Chatbase from zero to $8 million ARR in just 2.5 years with only 18 people (11 of them engineers).

Yasser reveals how he caught the AI wave at exactly the right moment, why he's moving his entire team to New York to be closer to customers (98 of his top 100 target accounts are there), and why product quality is the only moat that matters when features are easy to copy.

They also explore the "minimum viable first strike" philosophy for onboarding, why bootstrapped founders need to stop thinking small, and how Chatbase is now transitioning from pure product-led growth to an enterprise sales motion.

Key Highlights:

• 01:25 – How Yasser Seized the ChatGPT Moment
• 03:04 – Timeline: From DaVinci Model to ChatGPT API Launch
• 05:34 – The Viral Demo Tweet and Initial Launch Reaction
• 07:36 – Solo Founder Pros and Cons
• 12:00 – Hiring Strategy and Team Composition
• 16:08 – Current Bottlenecks: Hiring for Growth
• 21:08 – Success Metrics and the Path to $100M ARR
• 25:00 – Activation Strategy: 60 Seconds to Value
• 30:00 – Two-Stage Onboarding for Complex Products
• 34:00 – Team Breakdown at $8M ARR
• 36:00 – Marketing Strategy: LinkedIn Content and Brand Building
• 38:11 – Advice for Product-Led Founders

Resources:

• 💬 Chatbase: AI-powered customer support - https://chatbase.co
• 💼 Connect with Yasser Elsaid on LinkedIn - https://www.linkedin.com/in/yasserelsaid
• 💼 Connect with Wes Bush on LinkedIn - https://www.linkedin.com/in/wesbush/
• 💼 Connect with Esben Friis-Jensen on LinkedIn - https://www.linkedin.com/in/esbenfriisjensen/
• 🧠 Sign up for the ProductLed Newsletter - https://www.productled.com/newsletter