Are you faking confidence on LinkedIn? In this episode, Michelle J Raymond speaks directly to B2B marketers who feel like they’re “figuring it out as they go” on LinkedIn. If you’ve ever thought, “I don’t know what I don’t know,” this conversation is for you.

We unpack the real cost of guessing, why generic advice and AI tools aren’t enough on their own, and how to build genuine LinkedIn strategy confidence that delivers measurable ROI. If you’re responsible for brand awareness, leads, Company Pages, or employee advocacy, this will resonate.

Key moments in this episode -

0:00 Fake It Till You Make It on LinkedIn: The Real Cost

01:27 Why Marketers Are Struggling on LinkedIn

04:27 Overwhelming Reality of Modern Marketing

05:43 What You Actually Need to Succeed

06:10 Why Generic/AI-Generated Strategies Can Lead You Astray

07:19 What a Proper LinkedIn Strategy Should Give You (Clarity + Analytics)

09:23 No One-Size-Fits-All: Ask for Help and Get Tailored Support

10:27 Next Steps: Book the Free Strategy Intro Call (Wrap-Up)

1. Michelle J Raymond on LinkedIn
2. Book a free intro call
3. https://socialmediaforb2bgrowthpodcast.com/
4. B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260217_michelle-raymond_feb-analytics-strategy_en&utm_content=audio&utm_term=q1

If you're struggling to grow your LinkedIn Company Page, this episode is for you. In this episode, Michelle J Raymond dives into the essential 4C's framework for growing your LinkedIn Company Page.

Key moments in this episode -

00:00 Introduction: Is Your Company Page Built to Grow?

01:10 Understanding the Four C's Framework

04:09 Clarity: Defining Ownership and Audience

06:19 Content: Crafting Engaging Posts

09:32 Community: Building Connections and Engagement

13:49 Cadence: Maintaining Consistency and Reporting

15:27 Conclusion: Implementing the Four C's for Success

1. Michelle J Raymond on LinkedIn
2. Book a free intro call
3. https://socialmediaforb2bgrowthpodcast.com/
4. B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260210_michelle-raymond_feb-analytics-strategy_en&utm_content=audio&utm_term=q1

What is 360Brew? Is it a brand-new LinkedIn algorithm? Does it change your reach? Should B2B marketers change their content strategy?

Michelle J Raymond explains in plain English what 360Brew actually is, how it works behind the scenes, and what really matters for growth on LinkedIn in 2026.

In this episode, you’ll learn:

1. What 360Brew really is (and what it isn’t)
2. How LinkedIn evaluates content signals today
3. Whether 360Brew changes reach or visibility
4. What 360Brew means for B2B marketers and Company Pages
5. Why strategy, relevance, and consistency still beat hacks

Key moments in this episode -

00:00 Introduction to LinkedIn's 360Brew

03:06 Understanding 360Brew: What It Is and Why It Matters

06:15 How 360Brew Works: A Deep Dive

07:49 Impact of 360Brew on Reach and Visibility

11:26 360Brew for B2B Marketers: Key Insights

15:06 Company Pages and 360Brew: Best Practices

18:00 Employee Advocacy in the Age of 360Brew

20:05 Posting Strategies and Formats on LinkedIn

21:47 Rapid Myth Busting and Final Thoughts

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260203_michelle-raymond_feb-analytics-strategy_en&utm_content=audio&utm_term=q1

1. Michelle J Raymond on LinkedIn
2. Book a free intro call
3. https://socialmediaforb2bgrowthpodcast.com/
4. B2B Growth Co newsletter

#LinkedIn #B2BMarketing #LinkedInAlgorithm