It's jersey-changing season. Q3 rolls into Q4, agents look back at their year, and every team leader has one shot at recruiting the right people before the next wave decides where they're headed. Britany Boatwright and Jamie Seneca sit down for a Britany-and-Jamie-only episode to talk about the one thing most team leaders skip: knowing who their avatar agent actually is.

Britany built a team once on warm bodies instead of a clear avatar, and burned it down to two agents starting off in 2024 to rebuild it from standards up. Jamie spent a season not wanting to walk into her own office because of the environment she'd let form around her. Both of them have rebuilt since, and this episode is the blueprint for how.

They get into the fifteen-minute discovery call that filters candidates before you ever sit down face to face, why your social media is the real first interview whether you know it or not, the language that goes into a hiring ad that attracts instead of detracts, and the three-solutions rule that turns entitled agents into problem-solvers.

If you're heading into a hiring season and you're tired of warm bodies who don't stick, this episode gives you the filter.

In this episode:

• Why 'jersey-changing season' is the best window to recruit your avatar agent
• The fifteen-minute discovery call that filters candidates before the interview
• Why your social media is the real first interview, whether you know it or not
• What to actually put in your hiring ads so you attract instead of detract
• The three-solutions rule that stops agents from being reliant on you
• Britany on burning her team down to two agents in 2024 and rebuilding from standards
• Jamie on the season she didn't want to walk into her own office, and what changed
  
  Connect with Britany & Jamie:

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  Britany Boatwright

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  facebook.com/Britany.Boatwright27

  linkedin.com/in/britany-boatwright-94b49697

  britanyboatwright.com

  maxhousere.com

  Jamie Seneca

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His dad built a church from nothing to two thousand members, and Cole Watkins grew up right inside that structure, helping him run it. Then he walked away. Not from his dad. From drawing a paycheck off people's tithes and offerings.

Cubicle. Oil field. That wasn't it either. So Cole got his real estate license having never sold a single thing in his life, and quit his job two weeks before the test so there was no paycheck to slow him down. Eight months of nothing but leases followed on a ninety-ten split before he found a fifty-fifty team and started making six figures within six months.

In this episode of Scale Like a Savage, Britany Boatwright and Jamie Seneca sit down with Cole to talk about launching The Bridge Group with his wife Kelly in 2019, growing it to more than fifty agents, the mistake that cost him people early on, and why he thinks fair leadership and equal leadership are two very different things.

If you're leading a team and wondering why your own standard isn't sticking with everybody on your roster, this episode is built for you.

In this episode:

• How growing up in his dad's church prepared Cole for real estate more than he expected
• Why he quit his oil field job two weeks before his real estate exam, on purpose
• The two years of nothing but open houses that got him out of his own head
• Building and naming The Bridge Group with his wife Kelly
• Growing from zero to fifty plus agents, and what he'd do faster with the coaching he has now
• The mistake that cost him agents: treating everyone equally instead of fairly
• What scaling like a savage means to a leader who'd rather be behind the scenes

Connect with Cole Watkins:

instagram.com/colew06

facebook.com/cole.watkins.505

The Bridge Group — instagram.com/bridgegrouptx

Scale Like A Savage

instagram.com/scalelikeasavage

youtube.com/@scalelikeasavage

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tiktok.com/@scalelikeasavage

scalelikeasavage.com

Roughly 87 percent of new agents fail within their first two years. Same story in mortgage. Same story in home services. Jennifer Staats spent over a decade inside the operations of dozens of brokerages nationwide, training agents and admins at scale, and she found the pattern nobody wanted to name.

Jennifer built and ran real estate brokerages herself before she built Stats Solutions from the ground up, to the point where it ran without her in the room. Now she's Chief of Staff at SureSend, an AI powered CRM, helping owners from five to two hundred person teams build onboarding, accountability, and follow up infrastructure that keeps good people from walking out the door.

In this episode of Scale Like a Savage, Britany Boatwright and Jamie Seneca sit down with Jennifer to talk about the team that doubled every year and then quit in a single day, the real difference between a visionary and an integrator, why accountability has to live in technology instead of a leader's personality, and what actually happens when you try to build a business that runs without you.

If your team is losing people and you keep blaming their hustle, this episode is going to change your mind.

2004. No team, no software, no company behind him. Just a real estate license and a client list Preston Guyton built one deal at a time in Myrtle Beach, South Carolina.

Today, Preston is the founder or co-founder of four companies: Easy Home Search, SureSend, Responsive Mortgage, and Digital Maverick. He didn't stop at selling houses. He started building the tools other people use to sell them, all while refusing to take credit for any of it.

In this episode:

• How Preston built his first custom website in 2004 and generated 30 to 40 organic leads a day
• Losing his brother, then his father, and what he learned from writing down the good that came from it
• Why good partners, not ego, are what let him run four companies at once
• The 4 AM to 4 PM schedule that lets him make every swim meet and golf lesson

Connect with Preston Guyton:

facebook.com/preston.guyton

instagram.com/prestonguyton

Founder, Easy Home Search — instagram.com/ezsearch

Co-Founder, Digital Maverick — instagram.com/digitalmaverickre

Co-Founder, Reside — instagram.com/reside_platform

EasyHomeSearch.com | PartnerWithEasy.com | SureSend.ai

Scale Like A Savage

instagram.com/scalelikeasavage

youtube.com/@scalelikeasavage

facebook.com/scalelikeasavage

tiktok.com/@scalelikeasavage

scalelikeasavage.com

Britany Boatwright

instagram.com/britany.boatwright

facebook.com/Britany.Boatwright27

britanyboatwright.com

maxhousere.com

Jamie Seneca

instagram.com/jamieseneca_resetre

facebook.com/jamieseneca55

linkedin.com/in/jamieseneca

jamieseneca.com

Denise Klein didn't scale by working more hours. She scaled by building a system that didn't need her in the room: delegate and duplicate.

Denise started at nineteen, answering phones in title and escrow. Four decades later, she leads the Klein Team Nevada, known as The Dream Maker, and coaches agents nationwide through Workman Success International.

In this episode, Denise breaks down the international office she built entirely on Zoom during COVID, where her team handles 75% of day-to-day agent contact, freeing her up to stay front facing with clients. She walks through the referral model that flips the standard 25% split into a 50/50 partnership, and how she's taken that blueprint from Las Vegas to a second team in Boise, Idaho.

She also shares the story behind the system: quitting a $300,000 VP role and going home to tell her husband, "We just hired our first employee," the moment she realized she was the employee.

If you're ready to stop being the ceiling on your own business, this episode is for you.

Topics covered:

- Delegate and duplicate: scaling past yourself

- Building an international virtual office on Zoom

- Turning a 25% referral into a 50/50 partnership

- Taking one blueprint from Las Vegas to Boise

- Leaving six figures to build something of her own

Follow Scale Like a Savage the Podcast for real conversations on real estate leadership and business growth with hosts Britany Boatwright and Jamie Seneca.

Connect:

Scale Like A Savage — instagram.com/scalelikeasavage, youtube.com/@scalelikeasavage, facebook.com/scalelikeasavage, tiktok.com/@scalelikeasavage, scalelikeasavage.com

Britany Boatwright — instagram.com/britany.boatwright, facebook.com/Britany.Boatwright27, britanyboatwright.com, maxhousere.com

Jamie Seneca — instagram.com/jamieseneca_resetre, facebook.com/jamieseneca55, jamieseneca.com

Denise Klein — instagram.com/dream_maker_1965, facebook.com/denise.klein.984786, facebook.com/TheKleinTeamNV, seehomesforsaleinlasvegas.com

735 square feet. That's the apartment Amber Urlacher was sharing with her two kids when this story starts. Bankrupt. Answering phones at a real estate desk for twelve dollars an hour. She didn't stay there.

Today, Amber is President and Director of Sales for the Grant Johnson Group at Real Broker, leading over 160 agents to more than 800 closings a year. She didn't get there by forgetting where she came from. She built her leadership on it.

In this episode of Scale Like a Savage, Britany Boatwright and Jamie Seneca sit down with Amber to talk about the decision that almost took her a completely different direction, the accountability systems she built for a team of 160, why new agents at Grant Johnson get exactly one week to prove they'll show up, and the hallway full of hand-drawn houses that kept her going when nobody else could.

If you're building a team past the point where you know everybody's name, this one's a blueprint.

In this episode:

• How Amber found Grant Johnson and almost took a different job entirely
• The weekly accountability structure that runs 160 agents in groups, not one on ones
• Why new agents get one week before they're out
• GJG Edge and Academy, the new training systems built for scale
• The mindset behind "gas pedal's on the right"

Connect with Amber Urlacher:
Instagram: instagram.com/urlacherrealtor
Website: grantjohnson.com

Scale Like A Savage
instagram.com/scalelikeasavage
youtube.com/@scalelikeasavage
facebook.com/scalelikeasavage
tiktok.com/@scalelikeasavage
scalelikeasavage.com

Britany Boatwright
instagram.com/britany.boatwright
facebook.com/Britany.Boatwright27
linkedin.com/in/britany-boatwright-94b49697
britanyboatwright.com
maxhousere.com

Jamie Seneca
instagram.com/jamieseneca_resetre
facebook.com/jamieseneca55
linkedin.com/in/jamieseneca
jamieseneca.com

#RealEstateLeadership #TeamBuilding #ScaleLikeASavage #RealEstateCoaching #Accountability

Travis Halverson: Why Your CRM Is a Graveyard, Not a Gold Mine

Travis Halverson started at 19 years old working the phones for AT&T and DIRECTV, getting cussed out by strangers before he ever heard of real estate. Today he's the conversion coach behind Digital Maverick and co-builder of SureSend, and he's built his whole career on one thing most agents ignore: their database.

In this episode, Travis breaks down the follow up habit that separates agents who convert from agents who just collect names, why too many CRM stages quietly kill your business, and how to know if your team actually needs an ISA (it's not as soon as you think).

Britany Boatwright and Jamie Seneca dig into Travis's path from call center trainer to a 130 deal a year ISA to national conversion coach, and what he's building next with AI powered lead follow up.

If your database feels more like a place leads go to disappear than a system that grows your business, this episode is for you.

Find Travis at digitalmaverick.com or suresend.ai

On this episode of Scale Like a Savage, Britany Boatwright and Jamie Seneca kick off a three part series on the standards every real estate team leader needs. This episode goes deep on standards: integrity, personal responsibility, and production numbers, and the mistakes both hosts made building their own standards from scratch.

Britany shares the moment that shaped her non negotiable stance on integrity, and why she still fires for it today. Jamie opens up about a listing appointment stolen right off her calendar, and how that became the foundation for her own team standards.

Y'all will hear real talk on:

• Why your professional and personal standards have to match
• How to set production standards without breaking your agents
• Why doing the work yourself first is the only way to hold a real standard
• How to meet agents where they are without lowering the bar

This is part one of a three part series covering systems, standards, and leadership. Subscribe for parts two and three.

Scale Like A Savage

• instagram.com/scalelikeasavage
• youtube.com/@scalelikeasavage
• facebook.com/scalelikeasavage
• tiktok.com/@scalelikeasavage
• scalelikeasavage.com

Britany Boatwright

• instagram.com/britany.boatwright
• facebook.com/Britany.Boatwright27
• linkedin.com/in/britany-boatwright-94b49697
• britanyboatwright.com
• maxhousere.com

Jamie Seneca

• instagram.com/jamieseneca_resetre
• facebook.com/jamieseneca55
• linkedin.com/in/jamieseneca
• jamieseneca.com