It's jersey-changing season. Q3 rolls into Q4, agents look back at their year, and every team leader has one shot at recruiting the right people before the next wave decides where they're headed. Britany Boatwright and Jamie Seneca sit down for a Britany-and-Jamie-only episode to talk about the one thing most team leaders skip: knowing who their avatar agent actually is.

Britany built a team once on warm bodies instead of a clear avatar, and burned it down to two agents starting off in 2024 to rebuild it from standards up. Jamie spent a season not wanting to walk into her own office because of the environment she'd let form around her. Both of them have rebuilt since, and this episode is the blueprint for how.

They get into the fifteen-minute discovery call that filters candidates before you ever sit down face to face, why your social media is the real first interview whether you know it or not, the language that goes into a hiring ad that attracts instead of detracts, and the three-solutions rule that turns entitled agents into problem-solvers.

If you're heading into a hiring season and you're tired of warm bodies who don't stick, this episode gives you the filter.

In this episode:

• Why 'jersey-changing season' is the best window to recruit your avatar agent
• The fifteen-minute discovery call that filters candidates before the interview
• Why your social media is the real first interview, whether you know it or not
• What to actually put in your hiring ads so you attract instead of detract
• The three-solutions rule that stops agents from being reliant on you
• Britany on burning her team down to two agents in 2024 and rebuilding from standards
• Jamie on the season she didn't want to walk into her own office, and what changed
  
  Connect with Britany & Jamie:

  Scale Like A Savage

  instagram.com/scalelikeasavage

  youtube.com/@scalelikeasavage

  facebook.com/scalelikeasavage

  tiktok.com/@scalelikeasavage

  scalelikeasavage.com

  Britany Boatwright

  instagram.com/britany.boatwright

  facebook.com/Britany.Boatwright27

  linkedin.com/in/britany-boatwright-94b49697

  britanyboatwright.com

  maxhousere.com

  Jamie Seneca

  instagram.com/jamieseneca_resetre

  facebook.com/jamieseneca55

  linkedin.com/in/jamieseneca

  jamieseneca.com

His dad built a church from nothing to two thousand members, and Cole Watkins grew up right inside that structure, helping him run it. Then he walked away. Not from his dad. From drawing a paycheck off people's tithes and offerings.

Cubicle. Oil field. That wasn't it either. So Cole got his real estate license having never sold a single thing in his life, and quit his job two weeks before the test so there was no paycheck to slow him down. Eight months of nothing but leases followed on a ninety-ten split before he found a fifty-fifty team and started making six figures within six months.

In this episode of Scale Like a Savage, Britany Boatwright and Jamie Seneca sit down with Cole to talk about launching The Bridge Group with his wife Kelly in 2019, growing it to more than fifty agents, the mistake that cost him people early on, and why he thinks fair leadership and equal leadership are two very different things.

If you're leading a team and wondering why your own standard isn't sticking with everybody on your roster, this episode is built for you.

In this episode:

• How growing up in his dad's church prepared Cole for real estate more than he expected
• Why he quit his oil field job two weeks before his real estate exam, on purpose
• The two years of nothing but open houses that got him out of his own head
• Building and naming The Bridge Group with his wife Kelly
• Growing from zero to fifty plus agents, and what he'd do faster with the coaching he has now
• The mistake that cost him agents: treating everyone equally instead of fairly
• What scaling like a savage means to a leader who'd rather be behind the scenes

Connect with Cole Watkins:

instagram.com/colew06

facebook.com/cole.watkins.505

The Bridge Group — instagram.com/bridgegrouptx

Scale Like A Savage

instagram.com/scalelikeasavage

youtube.com/@scalelikeasavage

facebook.com/scalelikeasavage

tiktok.com/@scalelikeasavage

scalelikeasavage.com

Roughly 87 percent of new agents fail within their first two years. Same story in mortgage. Same story in home services. Jennifer Staats spent over a decade inside the operations of dozens of brokerages nationwide, training agents and admins at scale, and she found the pattern nobody wanted to name.

Jennifer built and ran real estate brokerages herself before she built Stats Solutions from the ground up, to the point where it ran without her in the room. Now she's Chief of Staff at SureSend, an AI powered CRM, helping owners from five to two hundred person teams build onboarding, accountability, and follow up infrastructure that keeps good people from walking out the door.

In this episode of Scale Like a Savage, Britany Boatwright and Jamie Seneca sit down with Jennifer to talk about the team that doubled every year and then quit in a single day, the real difference between a visionary and an integrator, why accountability has to live in technology instead of a leader's personality, and what actually happens when you try to build a business that runs without you.

If your team is losing people and you keep blaming their hustle, this episode is going to change your mind.