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At Content Marketing World, Rachel Moore interviews Jorie Mark of Life Extension about creativity, AI, and collaborative brainstorming.

Jorie highlights a Procter & Gamble keynote emphasizing AI as a tool and the importance of human touch, contrasting it with a prior year’s unsettling “AI doppelganger” theme.

She explains that AI can surface existing ideas but real progress comes from dialogue with trusted people, and she shares her personal brainstorming habit of taking a short walk. As director of a copy team at a supplement brand, Jorie describes an intentional monthly process pairing copywriters with designers for new product launches, using scientific briefs and competitive research to generate concepts together, such as a magnesium “OMG/MG” periodic-table-style idea.

They emphasize creating psychologically safe, inclusive sessions that accommodate introverts and neurodivergent contributors, and Jorie reassures her team that “robots aren’t taking over.”

Follow Jorie on LinkedIn: https://www.linkedin.com/in/joriemark/

00:00 Creativity Needs Safety
00:10 Conference Kickoff
00:37 AI Keynote Takeaways
01:56 Brainstorming Beyond Prompts
03:02 Touch Grass Ideas
03:52 Team Brainstorm Workflow
04:59 Cross Functional Pairing
06:23 OMG Magnesium Example
07:58 Making Space For Introverts
09:24 Robots Aren't Taking Over
10:10 Wrap Up And Thanks

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Music copyright:

Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license.
Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488
Artist: http://incompetech.com/

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Rachel Moore records while sick after Content Marketing World and a planned break in Colorado, joking that announcing a break invited the “local crud,” which her husband also caught.

She reflects on how marketers are often expected to be “creative on demand” on calls, comparing it to asking comedians to be funny instantly, and notes that marketing includes many roles beyond idea generation.

She shares that stepping away—camping, touching grass, taking a walk—often boosts her creativity, and that collaborative brainstorming with diverse teammates helps spark better ideas through prompts and the “no bad idea” mindset.

She previews an upcoming bonus episode in the Marketers Managing miniseries featuring guest Jorie Mark discussing team brainstorming, and invites listeners to join via a WhatsApp link.

00:00 Sick Day Check In
00:20 How Breaks Make You Sick
01:46 Creative On Demand Pressure
02:19 Comedians And Marketers
03:23 Marketing Is Not One Thing
04:54 Brainstorming Sparks Creativity
06:25 Jump Higher Expectations
07:12 Wrap Up And Community Plug

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Music copyright:

Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license.
Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488
Artist: http://incompetech.com/

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At Content Marketing World, host Rachel Moore interviews Vonage’s Amy Fair, an eight-time attendee, about why she keeps returning: beyond the speakers, it’s the year-round community built by Content Marketing Institute, including connections fostered through Slack and in-person meetups.

Amy explains her networking philosophy as a two-way street, shaped by experiences like losing a job and needing support, and emphasizes giving help as well as asking for it.

They discuss practical ways to network at the conference—starting conversations, using badges and interest-based lunch tables to find commonalities—and why it’s crucial to build relationships before you need them.

For job seekers, Amy urges being open about searching, leveraging contacts to bypass ATS hurdles, and remembering the human element.

Her mantra: nurture your network—people matter, and so do you.

00:00 Nurture Your Network
00:23 Meet Amy Fair
01:29 Why CMWorld Matters
02:50 Networking Two Way Street
04:56 Using Every Resource
05:57 Networking Tips On Site
07:30 Finding Your People
08:27 Job Search Leverage Network
11:28 Beating ATS With Humans
12:45 Final Mantra And Wrap

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Join the WhatsApp community, and give a big hug to the event marketer in your life.

WhatsApp: https://chat.whatsapp.com/FQzDURLFyyCCvH5vKSoZ40?mode=gi_t

And... hang in there.

Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license.
Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488
Artist: http://incompetech.com/

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Rachel Moore records from a mobile studio at Content Marketing World, where she’s sponsoring and interviewing marketing experts for the “Marketers Managing” mini-series, and uses the setting to vent about employers who promise professional development during hiring but later deny time off or budget for conferences, even virtual events.

She shares that in 18 years of marketing and earlier office administration work, only one employer supported a multi-day out-of-state conference, while most others still required her to keep meeting obligations during sessions. She argues professionals must prioritize their own development, urges people managers to regularly ask about and support training opportunities, and challenges the fear that developing employees will make them leave. She also invites listeners to join a WhatsApp community and connect on social.

00:00 On Location At CMW
01:07 Why Pro Development Matters
01:25 The Empty Budget Promise
02:31 One Employer Got It Right
03:11 Managers Must Make Space
04:08 Grow People Not Fear Loss
04:46 Join The WhatsApp Community
05:06 Conference Day Real Talk
05:46 Share Event Recommendations
06:29 CMW Wrap Up And Goodbye

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Join the WhatsApp community, and give a big hug to the event marketer in your life.

WhatsApp: https://chat.whatsapp.com/FQzDURLFyyCCvH5vKSoZ40?mode=gi_t

And... hang in there.

Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license.
Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488
Artist: http://incompetech.com/

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Marketers Managing Ep. 1: Anh Nguyen on Collaboration, Community & Referrals at Content Marketing World 2026

At Content Marketing World 2026 in Denver, host Rachel Moore launches the first interview of the Marketers Managing miniseries (from the Marketers Barely Managing podcast) with longtime friend Anh Nguyen, Chief Brand Amplifier at Amplified Marketing.

Anh, a 25+ year marketing veteran and 11+ year business owner, discusses why she views other marketers as collaborators rather than competitors and how community and referrals have driven her business.

She shares a negative experience with the Good Neighbor podcast in the Dallas area, where she was turned away for being in marketing after the host failed to review her information, calling the approach unprofessional and shortsighted.

The conversation highlights networking, specialization in marketing, and the value of mentorship and community at Content Marketing World, plus Anh’s plans to explore data insights and AI sessions and where to connect with her on LinkedIn.

00:00 Collaboration Always Wins
00:34 Meet Anh Nguyen
01:26 Marketing Journey Origins
02:14 CMW Mentorship Perks
03:33 Pivot To Collaboration
04:46 Podcast Snub Story
08:35 Why Referrals Matter
11:07 Conference Plans Wrap
11:42 Where To Connect
12:07 Final Goodbye

Follow Anh Nguyen online: https://www.linkedin.com/in/anhtnguyen170/

Find Amplified Marketing online: https://www.amplifiedmkg.com/
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For podcasting, emcee, and media services, visit But Wait, There's Moore online at https://bit.ly/bwtmyoutube.

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Rachel opens this special Monday with a song for event pros, because she's recording from the trade show floor at Content Marketing World in Denver, running her own booth with a mobile podcast studio and a stack of executive interviews. Running a booth herself has given her a whole new level of awe for event marketers and planners, the people juggling contracts, vendors, lead gen apps, shipping, electricity, branding, and messaging, often on their feet for 14-hour days. She shouts out two event pros who helped her pull it all together, Rachel Ring and Jessica Connolly, and invites any event marketer at the show to stop by the booth for their 15 minutes of fame. It's also the start of her "odes to different types of marketers," plus a tease for a mini-series of interviews recorded live from Content Marketing World this week.

Join the WhatsApp community, and give a big hug to the event marketer in your life.

WhatsApp: https://chat.whatsapp.com/FQzDURLFyyCCvH5vKSoZ40?mode=gi_t

And... hang in there.

Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license.
Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488
Artist: http://incompetech.com/

Rachel said she'd include LinkedIn links for Rachel Ring and Jessica Connolly in the show notes. Send me the URLs and I'll add them in.

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Rachel poses a bit of a hot take this week: should social media people know graphic design?

She traces her own path from FreeHand tutorials at a church job (yes, that's aging her, her words) through clip art manipulation in Microsoft Office, all the way to getting "set loose" on Adobe Photoshop, InDesign, and Illustrator, and how that design eye ended up being the edge that got her into marketing in the first place. Her answer is yes, at least a little, but she makes the case for social folks and design teams working together instead of in silos, with designers building on-brand templates that social can customize without starting from scratch every time. She fully expects some pushback on this one and wants to hear from social media pros who don't know a lick of design and are doing just fine.

Join the WhatsApp community, and tell Rachel if she's wrong about this one.

And... hang in there.

Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license.

Source: Incompetechincompetech Music

Artist: Incompetechincompetech by Kevin MacLeod

00:00 Monday Kickoff

00:21 Old School Social Media

01:09 Learning Design Basics

02:20 Early Video Editing Detour

02:52 Design Skills In Marketing

03:16 Should Social Know Design

03:27 From Clip Art To Adobe

04:14 Working With Design Teams

05:39 Canva Templates Done Right

06:06 Wrap Up And Callbacks

06:25 Weekly Encouragement

06:45 Final Goodbye

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Rachel goes deep on brand style guides this week, the "bible" every marketer needs and so few actually build. She talks through why you should know your brand's hex codes by heart (sticky note method fully endorsed), plus a shoutout to ColorZilla for eyedropper-grabbing colors and Adobe Libraries for teams who insist on working in silos when they don't have to.

She also makes the case for documenting your brand style, logo usage, tone, the works, so your team (or your assistant) isn't guessing, and admits that marketing herself is the one place she still struggles to take her own advice.

Bonus: an Oxford comma hot take, and a heads-up that she'll be recording a special series live from Content Marketing World, October 5-7.

Join the WhatsApp community, and tell her whether you know your brand's hex codes by heart.

And... hang in there.

Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license.
Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488
Artist: http://incompetech.com/

Chapters:
00:00 Welcome Back Monday
00:12 Brand Guide Basics
00:21 Memorize Brand Colors
01:11 ColorZilla Eyedropper Tip
01:41 Adobe Libraries Collaboration
02:38 Sticky Note Workflow
02:55 Canva Brand Kit Setup
03:36 Documenting For Your Team
04:34 Why Self-Marketing Is Hard
05:21 Oxford Comma Debate
05:57 Content Marketing World Series
06:43 Join The Community
07:04 Wrap Up And Goodbye

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