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Rachel goes deep on brand style guides this week, the "bible" every marketer needs and so few actually build. She talks through why you should know your brand's hex codes by heart (sticky note method fully endorsed), plus a shoutout to ColorZilla for eyedropper-grabbing colors and Adobe Libraries for teams who insist on working in silos when they don't have to.

She also makes the case for documenting your brand style, logo usage, tone, the works, so your team (or your assistant) isn't guessing, and admits that marketing herself is the one place she still struggles to take her own advice.

Bonus: an Oxford comma hot take, and a heads-up that she'll be recording a special series live from Content Marketing World, October 5-7.

Join the WhatsApp community, and tell her whether you know your brand's hex codes by heart.

And... hang in there.

Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license.
Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488
Artist: http://incompetech.com/

Chapters:
00:00 Welcome Back Monday
00:12 Brand Guide Basics
00:21 Memorize Brand Colors
01:11 ColorZilla Eyedropper Tip
01:41 Adobe Libraries Collaboration
02:38 Sticky Note Workflow
02:55 Canva Brand Kit Setup
03:36 Documenting For Your Team
04:34 Why Self-Marketing Is Hard
05:21 Oxford Comma Debate
05:57 Content Marketing World Series
06:43 Join The Community
07:04 Wrap Up And Goodbye

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