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At Content Marketing World, Rachel Moore interviews Jorie Mark of Life Extension about creativity, AI, and collaborative brainstorming.

Jorie highlights a Procter & Gamble keynote emphasizing AI as a tool and the importance of human touch, contrasting it with a prior year’s unsettling “AI doppelganger” theme.

She explains that AI can surface existing ideas but real progress comes from dialogue with trusted people, and she shares her personal brainstorming habit of taking a short walk. As director of a copy team at a supplement brand, Jorie describes an intentional monthly process pairing copywriters with designers for new product launches, using scientific briefs and competitive research to generate concepts together, such as a magnesium “OMG/MG” periodic-table-style idea.

They emphasize creating psychologically safe, inclusive sessions that accommodate introverts and neurodivergent contributors, and Jorie reassures her team that “robots aren’t taking over.”

Follow Jorie on LinkedIn: https://www.linkedin.com/in/joriemark/

00:00 Creativity Needs Safety
00:10 Conference Kickoff
00:37 AI Keynote Takeaways
01:56 Brainstorming Beyond Prompts
03:02 Touch Grass Ideas
03:52 Team Brainstorm Workflow
04:59 Cross Functional Pairing
06:23 OMG Magnesium Example
07:58 Making Space For Introverts
09:24 Robots Aren't Taking Over
10:10 Wrap Up And Thanks

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Music copyright:

Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license.
Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488
Artist: http://incompetech.com/