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At Content Marketing World, Rachel Moore interviews Jorie Mark of Life Extension about creativity, AI, and collaborative brainstorming.

Jorie highlights a Procter & Gamble keynote emphasizing AI as a tool and the importance of human touch, contrasting it with a prior year’s unsettling “AI doppelganger” theme.

She explains that AI can surface existing ideas but real progress comes from dialogue with trusted people, and she shares her personal brainstorming habit of taking a short walk. As director of a copy team at a supplement brand, Jorie describes an intentional monthly process pairing copywriters with designers for new product launches, using scientific briefs and competitive research to generate concepts together, such as a magnesium “OMG/MG” periodic-table-style idea.

They emphasize creating psychologically safe, inclusive sessions that accommodate introverts and neurodivergent contributors, and Jorie reassures her team that “robots aren’t taking over.”

Follow Jorie on LinkedIn: https://www.linkedin.com/in/joriemark/

00:00 Creativity Needs Safety
00:10 Conference Kickoff
00:37 AI Keynote Takeaways
01:56 Brainstorming Beyond Prompts
03:02 Touch Grass Ideas
03:52 Team Brainstorm Workflow
04:59 Cross Functional Pairing
06:23 OMG Magnesium Example
07:58 Making Space For Introverts
09:24 Robots Aren't Taking Over
10:10 Wrap Up And Thanks

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Music copyright:

Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license.
Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488
Artist: http://incompetech.com/

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Rachel Moore records while sick after Content Marketing World and a planned break in Colorado, joking that announcing a break invited the “local crud,” which her husband also caught.

She reflects on how marketers are often expected to be “creative on demand” on calls, comparing it to asking comedians to be funny instantly, and notes that marketing includes many roles beyond idea generation.

She shares that stepping away—camping, touching grass, taking a walk—often boosts her creativity, and that collaborative brainstorming with diverse teammates helps spark better ideas through prompts and the “no bad idea” mindset.

She previews an upcoming bonus episode in the Marketers Managing miniseries featuring guest Jorie Mark discussing team brainstorming, and invites listeners to join via a WhatsApp link.

00:00 Sick Day Check In
00:20 How Breaks Make You Sick
01:46 Creative On Demand Pressure
02:19 Comedians And Marketers
03:23 Marketing Is Not One Thing
04:54 Brainstorming Sparks Creativity
06:25 Jump Higher Expectations
07:12 Wrap Up And Community Plug

Support the show

This is our cue to say, "But wait, there's Moore!"

• Get more marketing and podcasting stuff to help you on our Substack.
• Join our WhatsApp community, and give a big hug to the event marketer in your life.

And... hang in there.

Music copyright:

Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license.
Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488
Artist: http://incompetech.com/

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At Content Marketing World, host Rachel Moore interviews Vonage’s Amy Fair, an eight-time attendee, about why she keeps returning: beyond the speakers, it’s the year-round community built by Content Marketing Institute, including connections fostered through Slack and in-person meetups.

Amy explains her networking philosophy as a two-way street, shaped by experiences like losing a job and needing support, and emphasizes giving help as well as asking for it.

They discuss practical ways to network at the conference—starting conversations, using badges and interest-based lunch tables to find commonalities—and why it’s crucial to build relationships before you need them.

For job seekers, Amy urges being open about searching, leveraging contacts to bypass ATS hurdles, and remembering the human element.

Her mantra: nurture your network—people matter, and so do you.

00:00 Nurture Your Network
00:23 Meet Amy Fair
01:29 Why CMWorld Matters
02:50 Networking Two Way Street
04:56 Using Every Resource
05:57 Networking Tips On Site
07:30 Finding Your People
08:27 Job Search Leverage Network
11:28 Beating ATS With Humans
12:45 Final Mantra And Wrap

Support the show

Join the WhatsApp community, and give a big hug to the event marketer in your life.

WhatsApp: https://chat.whatsapp.com/FQzDURLFyyCCvH5vKSoZ40?mode=gi_t

And... hang in there.

Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license.
Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488
Artist: http://incompetech.com/