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Rachel poses a bit of a hot take this week: should social media people know graphic design?

She traces her own path from FreeHand tutorials at a church job (yes, that's aging her, her words) through clip art manipulation in Microsoft Office, all the way to getting "set loose" on Adobe Photoshop, InDesign, and Illustrator, and how that design eye ended up being the edge that got her into marketing in the first place. Her answer is yes, at least a little, but she makes the case for social folks and design teams working together instead of in silos, with designers building on-brand templates that social can customize without starting from scratch every time. She fully expects some pushback on this one and wants to hear from social media pros who don't know a lick of design and are doing just fine.

Join the WhatsApp community, and tell Rachel if she's wrong about this one.

And... hang in there.

Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license.

Source: Incompetechincompetech Music

Artist: Incompetechincompetech by Kevin MacLeod

00:00 Monday Kickoff

00:21 Old School Social Media

01:09 Learning Design Basics

02:20 Early Video Editing Detour

02:52 Design Skills In Marketing

03:16 Should Social Know Design

03:27 From Clip Art To Adobe

04:14 Working With Design Teams

05:39 Canva Templates Done Right

06:06 Wrap Up And Callbacks

06:25 Weekly Encouragement

06:45 Final Goodbye

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