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- The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
- Di: Brian Solis, Ashton Kutcher (foreword)
- Letto da: Tom Zingarelli
- Durata: 12 ore e 50 min
- Versione integrale
Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs - creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages. However, use of the tools does not guarantee that people will listen.