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Economia, Affari e Finanza1 risultato
The Tanning of America
- How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
- Di: Steve Stoute, Mim Eichler Rivas
- Letto da: Kerry Washington
- Durata: 11 ore e 59 min
- Versione integrale
The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".