Titoli in Comunicazione aziendale

Il linguaggio è una delle più importanti peculiarità dell'essere umano e ciò che gli ha permesso di evolversi in maniera del tutto differente dalle altre specie del pianeta. Tutti lo utilizziamo sin da piccoli con naturalezza per comunicare, ma farlo in maniera professionale, nel mercato di oggi che non lascia margini di errore, non è per niente facile.

Esistono le parole "giuste" per esprimersi? Secondo Paolo Borzacchiello, trainer linguistico e noto divulgatore, sì: è solo questione di allenarsi a usarle...Spesso, nel dialogo interiore che intratteniamo con noi stessi, ci accorgiamo di avere la tendenza ad auto-sabotarci. Ci dicono sempre che tutto è più facile "a dirsi che a farsi". Ma è corretto? Come si può agire in modo proattivo, empatico e coraggioso, se non sappiamo articolare un pensiero composto dalle giuste parole di incoraggiamento?

Ogni giorno milioni di voci viaggiano sulle linee telefoniche con l'obiettivo di generare opportunità commerciali.

An international business expert helps you understand and navigate cultural differences in this "brilliant guide to what all business leaders need to know right now" (Marshall Goldsmith, author of the New York Times and global bestseller What Got You Here Won't Get You There) When it comes to...

33 Strategies of War is a comprehensive guide to the subtle social game of everyday life, informed by the most ingenious and effective military principles in war. It's the I-Ching of conflict, the contemporary companion to Sun Tzu's The Art of War, and is abundantly illustrated with examples from history, including the folly and genius of everyone from Napoleon to Margaret Thatcher, Hannibal to Ulysses S. Grant, movie moguls to samurai swordsmen.

L’autore si rifà alla propria esperienza e ricorda come, a ventinove anni, si considerasse un «fallito». Non riusciva infatti a imbastire un affare, i clienti lo ascoltavano e lo ricevevano di rado. Un giorno, finalmente, quando era più scoraggiato e deluso, provò a domandarsi quali...

This international bestseller, with more than 5 million copies sold, offers a field-tested approach to high-stakes negotiations—whether in the boardroom, in your community, or at home. Life is a series of negotiations, and negotiation is at the heart of collaboration—whether you are a...

Le dinamiche a Spirale, studiate anche da Nelson Mandela, Tony Robbins, e altri leader mondiali, aiutano a capire come gli altri pensano, e i motivi che li spingono ad agire in un modo piuttosto che in un altro. Questo è davvero utilissimo nelle relazioni, siano esse di lavoro o affettive. Ecco a cosa servono Le Dinamiche a Spirale! Sono uno strumento indispensabile per entrare in sintonia con gli altri, per capirli e valutare con precisione scientifica i loro desideri, i bisogni, e i loro comportamenti.

What is that magic quality that makes some people instantly loved and respected? Everyone wants to be their friend (or, if single, their lover!) In business, they rise swiftly to the top of the corporate ladder. What is their "Midas touch?"

AN INSTANT NEW YORK TIMES BESTSELLER! The powerful proven blueprint for confident conversations and meaningful connection, from New York Times bestselling author of Cues and Captivate Does the thought of small talk with strangers make you want to hide under the couch? Do you crave close...

Lezioni in aula con Francesco Muzzarelli che spiega come costruire e gestire un team di successo...

Ferma lo scarico sistematico di responsabilità in ufficio costruendo confini professionali solidi e assertivi. Se ti senti costantemente sopraffatto dal carico di lavoro altrui e vuoi prevenire il burnout, questo manuale audio diventerà il tuo scudo quotidiano. Riconosci immediatamente la...

Some negotiations are easy. Others are more difficult. And then there are situations that seem completely hopeless. Malhotra identifies three broad approaches for breaking deadlocks and resolving conflicts, and draws out scores of actionable lessons using behind-the-scenes stories of fascinating real-life negotiations, including drafting of the US Constitution, ending bitter disputes in the NFL and NHL, and beating the odds in complex business situations. 

Neutralizza lo stress da lavoro e domina la gestione dei conflitti ponendo confini saldi con i colleghi tossici. Se il tragitto quotidiano verso l'ufficio genera ansia a causa di dinamiche relazionali logoranti, ti servono strumenti pragmatici per riprendere immediatamente il controllo emotivo...

ChatGPT For Dummies demystifies the artificial intelligence tool that can answer questions, write essays, and generate just about any kind of text it's asked for. This powerful example of generative AI is widely predicted to upend education and business. In this book, you'll learn how ChatGPT works and how you can operate it in a way that yields satisfactory results. You'll also explore the ethics of using AI-generated content for various purposes.

Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook and applying the principles contained within, you'll be more able to avoid paying for ineffective advertising. 

NEW YORK TIMES BESTSELLER The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The...

For coaches who want to transform lives, this updated bestselling guide reveals how reflective inquiry—not just asking questions—creates breakthrough moments that AI can never replicate. In this powerful second edition, ICF global past president Marcia Reynolds shows why reflecting clients'...

Read by the author. When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . . Since the original publication of Building a StoryBrand, over one million business leaders have...

For more than twenty-five years, small-talk expert Don Gabor has helped thousands of people communicate with wit, confidence, and enthusiasm with his bestseller How to Start a Conversation and Make Friends. This newly revised and updated edition combines classic techniques in the art of...