Episodi

  • Revenue Generating Activities - Sinking Sea

    Revenue Generating Activities - Sinking Sea
    Jan 23 2026
    In this episode of the Revenue Generating Activities Series, we explore 20 practical ways to generate revenue when you're in the Sinking Sea. Whether you run a professional services business, retail store, online commerce brand, or product company - these activities focus on what matters most in the Sinking Sea: generating cash flow right now. In the Sinking Sea, every revenue generating activity should answer one question: What can I do today to bring money in the door? This isn't the time for long-term strategy or brand building. Focus on survival first. You can rebuild and refine once you've stabilized. Right now, cash is oxygen. About This Series The Revenue Generating Activities Series is a seven-episode collection designed to give you practical, actionable ways to generate revenue no matter where you are in your business journey. Each episode covers four business types: professional services, retail, online commerce, and product-based businesses. Sinking Sea Overview Profits, Perseverance (mainsails) | Passion, Prosperity (headsails) Focus: Survival mode revenue generation The Sinking Sea shares the same mainsails and headsails as the Stalling Sea - but everything is intensified. Profits and Perseverance aren't just important, they're urgent. Cash flow isn't a metric to optimize, it's the difference between staying open and closing your doors. The headsails of Passion and Prosperity may feel distant right now - but they're still there, reminding you why this business matters and what you're fighting for. Professional Services Revenue Generating Activities If you sell your expertise, knowledge, or time - coaching, consulting, agencies, freelancing - these activities are for you. Cash-now intensive packages - Offer deeply discounted prepaid packages to generate immediate cashSkills pivot to urgent needs - Redirect expertise toward problems the market is desperate to solve right nowSubcontracting for larger firms - Trade independence for steady income while stabilizingAsset monetization - Sell courses, templates, or intellectual property you've already createdLoyal client special offers - Give best clients exclusive access to services at preferred rates Retail Revenue Generating Activities If customers visit a physical location to buy from you, these activities are for you. Aggressive inventory liquidation - Convert stock to cash through sales, consignment, or wholesale lotsSublease unused space - Generate income from square footage you can't fully utilizePop-up within existing business - Share space with complementary retailer to split costsGift card push - Generate immediate cash flow through prepaid salesEssential product focus - Strip inventory to only highest-margin, fastest-turning items Online Commerce Revenue Generating Activities If you sell products through a website or digital marketplace, these activities are for you. Flash sale series - Generate quick cash through time-limited deep discountsInventory sell-off to liquidators - Convert excess stock to cash even at reduced marginsPlatform consolidation - Close underperforming channels to reduce costs and complexityExisting customer exclusive offers - Focus marketing budget on people who already know and trust youFulfillment cost reduction - Renegotiate shipping, storage, and handling expenses Product Revenue Generating Activities If you manufacture or develop physical goods sold through various channels, these activities are for you. Direct sales to existing relationships - Bypass distribution to sell inventory directlyCompetitor acquisition approach - Explore whether a competitor would purchase your product line or IPComponent or material liquidation - Sell raw materials or work-in-progress inventoryManufacturing partnership - License production to a partner with lower overheadPivot to service - Use product expertise to consult for others in the industry CONNECT WITH LYNETTE Website: https://7seasvoyage.comLinkedIn: https://linkedin.com/in/lynetteyoungInstagram: @LynetteVYoungEntrepreneur's Quick Start Course: https://community.7seasvoyage.com/c/chart-your-course-the-entrepreneur-s-quick-start use code PODCAST ABOUT THE ENTREPRENEUR'S VOYAGE The Entrepreneur's Voyage helps values-driven business owners navigate the predictable seas of entrepreneurship using the 7Seas Framework. Whether you're starting, soaring, stalling, or shifting, this podcast provides practical strategies for building a business that honors both profit and purpose. If this episode resonated with you, subscribe and leave a review. Your feedback helps other entrepreneurs find this resource. #TheEntrepreneursVoyage #7SeasFramework #StallingSea #BusinessGrowth
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    9 min
  • Challenges and Strategies in Business Growth : Rachel Hohlweg of Simple Fast Funnels

    Challenges and Strategies in Business Growth : Rachel Hohlweg of Simple Fast Funnels
    Jan 20 2026

    In this episode of The Entrepreneur's Voyage podcast, host Lynette Young interviews Rachel Hohlweg, an experienced entrepreneur who shares her journey from reluctantly joining her family business to running multiple successful ventures, including her latest endeavor, Simple Fast Funnels. Rachel talks about her background in clinical psychology, her expertise in marketing and customer engagement, and the evolution of her business. She emphasizes the importance of honesty, trust, and dedication in entrepreneurship and discusses leveraging industry-specific skills for success. The episode highlights Rachel's focus on helping other businesses, particularly in the roofing industry, to generate leads and grow sustainably. Rachel also shares insights into her company's unique approach to digital marketing and her passion for supporting her team and clients.

    00:00 Introduction to The Entrepreneur's Voyage
    00:32 Meet Rachel Hohlweg: From Family Business to Marketing Expert
    02:36 The Birth of Simple Fast Funnels
    04:35 Navigating the Soaring Seas of Business
    05:33 Finding a Niche: The Roofing Industry
    11:36 Building Trust with Clients and Team
    18:26 Challenges and Strategies in Business Growth
    21:20 Becoming Recession Resistant
    22:22 Exploring Multiple Business Ventures
    23:48 Navigating the Challenges of E-commerce
    26:37 The Complexities of Selling on Amazon
    31:02 Building and Optimizing E-commerce Platforms
    33:22 The Importance of a Strong Work Ethic
    36:27 Supporting Entrepreneurs and Clients
    40:54 Concluding Thoughts and Future Plans

    CONNECT WITH RACHEL

    • Simple Fast Funnels: https://simplefastfunnels.com/
    • Rachel's Instagram: https://www.instagram.com/rachelstea

    CONNECT WITH LYNETTE

    • Website: https://7seasvoyage.com/
    • LinkedIn: https://linkedin.com/in/lynetteyoung
    • Instagram: https://www.instagram.com/lynettevyoung

    ABOUT THE ENTREPRENEUR'S VOYAGE

    The Entrepreneur's Voyage helps values-driven business owners navigate the predictable seas of entrepreneurship using the 7Seas Framework. Whether you're starting, soaring, stalling, or shifting, this podcast provides practical strategies for building a business that honors both profit and purpose.

    If this episode resonated with you, subscribe and leave a review. Your feedback helps other entrepreneurs find this resource.
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    44 min
  • Revenue Generating Activities - Stalling Sea

    Revenue Generating Activities - Stalling Sea
    Jan 16 2026

    In this episode of The Entrepreneur's Voyage, Lynette Young discusses 20 practical ways to generate revenue when your business is experiencing a plateau, referred to as the 'stalling sea.' She provides specific strategies for various types of businesses, including professional services, retail, online commerce, and product manufacturing. Key techniques include creating premium VIP tiers, reactivating past clients, forming strategic referral partnerships, optimizing abandoned carts, enhancing product bundling, and expanding to new marketplaces. Lynette emphasizes the importance of leveraging existing resources and discovering new revenue angles to reignite business growth without starting from scratch.

    00:00 Stalling Sea: Revenue Breakthroughs Series

    01:15 Stalling Sea Overview

    02:09 Professional Services - RGAs

    04:20 Retail - RGAs

    07:51 Online Commerce - RGAs

    11:15 Products - RGAs

    CONNECT WITH LYNETTE

    • Website: https://7seasvoyage.com/
    • LinkedIn: https://linkedin.com/in/lynetteyoung
    • Instagram: https://www.instagram.com/lynettevyoung

    ABOUT THE ENTREPRENEUR'S VOYAGE

    The Entrepreneur's Voyage helps values-driven business owners navigate the predictable seas of entrepreneurship using the 7Seas Framework. Whether you're starting, soaring, stalling, or shifting, this podcast provides practical strategies for building a business that honors both profit and purpose.

    If this episode resonated with you, subscribe and leave a review. Your feedback helps other entrepreneurs find this resource.

    #TheEntrepreneursVoyage #7SeasFramework #StallingSea #BusinessGrowth
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    15 min
  • The ROI of Gratitude

    The ROI of Gratitude
    Jan 13 2026

    In this episode of The Entrepreneur's Voyage, Lynette Young emphasizes the crucial role of strategic gratitude in entrepreneurship. Gratitude isn't just an annual Thanksgiving ritual but a continuous strategic practice that strengthens business foundations, deepens client relationships, and accelerates growth. Lynette discusses her own entrepreneurial journey, revealing how gratitude can be a competitive advantage. She introduces the 7Seas framework, which outlines how to apply gratitude across different business phases: starting, soaring, stalling, sinking, shifting, selling, and sailing. Lynette provides actionable steps for practicing gratitude strategically to create sustainable success and prevent burnout. This episode encourages entrepreneurs to incorporate gratitude into their daily business practices to achieve long-term growth and fulfillment.

    00:00 Gratitude as Strategic Business Practice

    03:01 Gratitude Across All 7Seas

    03:27 Starting Sea Gratitude

    05:05 Soaring Sea Gratitude

    07:48 Stalling Sea Gratitude

    09:18 Sinking Sea Gratitude

    10:19 Shifting Sea Gratitude

    11:42 Selling Sea Gratitude

    12:47 Sailing Sea Gratitude

    14:48 The ROI of Gratitude

    CONNECT WITH LYNETTE

    • Website: https://7seasvoyage.com/
    • LinkedIn: https://linkedin.com/in/lynetteyoung
    • Instagram: https://www.instagram.com/lynettevyoung

    ABOUT THE ENTREPRENEUR'S VOYAGE

    The Entrepreneur's Voyage helps values-driven business owners navigate the predictable seas of entrepreneurship using the 7Seas Framework. Whether you're starting, soaring, stalling, or shifting, this podcast provides practical strategies for building a business that honors both profit and purpose.

    If this episode resonated with you, subscribe and leave a review. Your feedback helps other entrepreneurs find this resource.

    #TheEntrepreneursVoyage #7SeasFramework #StallingSea #BusinessGrowth
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    18 min
  • Revenue Generating Activities: Soaring Sea

    Revenue Generating Activities: Soaring Sea
    Jan 9 2026
    In this episode of the Revenue Generating Activities Series, we explore 20 practical ways to generate revenue when you're in the Soaring Sea. Whether you run a professional services business, retail store, online commerce brand, or product company - these activities focus on what matters most in the Soaring Sea: systematizing your growth so you can scale what's working. In the Soaring Sea, every revenue generating activity should answer one question: How do I turn this momentum into sustainable, scalable systems? Don't let rapid growth become chaos. Build the processes that let you grow without breaking. Your future self will thank you. About This Series The Revenue Generating Activities Series is a seven-episode collection designed to give you practical, actionable ways to generate revenue no matter where you are in your business journey. Each episode covers four business types: professional services, retail, online commerce, and product-based businesses. Soaring Sea Overview Process, Progress, Perseverance (mainsails) | Prosperity (headsail) Focus: Systematize growth and scale revenue In the Soaring Sea, you have three mainsails powering your business: Process, Progress, and Perseverance. Growth is happening fast - the wind is at your back. Your job now is to build systems that capture this momentum and make it repeatable. The headsail of Prosperity guides your direction toward holistic wealth - but without strong processes, measurable progress, and sustained perseverance, rapid growth will overwhelm you. Professional Services Revenue Generating Activities If you sell your expertise, knowledge, or time - coaching, consulting, agencies, freelancing - these activities are for you. Group program development - Transform one-on-one services into leveraged group offeringsTiered service packages - Create good/better/best options that serve different client needs and budgetsCertification or licensing model - Train others to deliver your methodologyRetainer conversion campaign - Move project-based clients to ongoing monthly agreementsAssociate or subcontractor expansion - Bring on additional practitioners to serve growing demand Retail Revenue Generating Activities If customers visit a physical location to buy from you, these activities are for you. Membership or subscription program - Create recurring revenue through loyalty subscriptions or product boxesPrivate label development - Launch house brands with better margins than resaleAdditional location evaluation - Systematically assess expansion opportunitiesCommercial or B2B accounts - Pursue bulk orders from businesses, hotels, or corporate buyersEvent and experience offerings - Host paid workshops, classes, or experiences in your space Online Commerce Revenue Generating Activities If you sell products through a website or digital marketplace, these activities are for you. Subscription box or auto-ship - Convert one-time buyers to recurring customersEmail automation sequences - Build systems that nurture and convert leads without manual effortWholesale channel development - Sell to retailers who want to carry your productsAverage order value optimization - Implement upsells, cross-sells, and bundles at checkoutAffiliate program launch - Let others promote your products for commission Product Revenue Generating Activities If you manufacture or develop physical goods sold through various channels, these activities are for you. Distribution partnerships - Secure placement in retail chains or specialty storesProduct line expansion - Develop complementary products for existing customersVolume pricing tiers - Create incentives for larger ordersInternational market entry - Expand to new geographic marketsOEM or white-label agreements - Let other companies sell your product under their brand CONNECT WITH LYNETTE Website: https://7seasvoyage.comLinkedIn: https://linkedin.com/in/lynetteyoungInstagram: @LynetteVYoung ABOUT THE ENTREPRENEUR'S VOYAGE The Entrepreneur's Voyage helps values-driven business owners navigate the predictable seas of entrepreneurship using the 7Seas Framework. Whether you're starting, soaring, stalling, or shifting, this podcast provides practical strategies for building a business that honors both profit and purpose. If this episode resonated with you, subscribe and leave a review. Your feedback helps other entrepreneurs find this resource. #TheEntrepreneursVoyage #7SeasFramework #StallingSea #BusinessGrowth
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    21 min
  • Branding, Budgets, and Buyouts: Jack Hanks on Navigating the Selling Sea

    Branding, Budgets, and Buyouts: Jack Hanks on Navigating the Selling Sea
    Jan 6 2026

    In this episode of The Entrepreneur's Voyage, Lynette Young sits down with Jack Hanks of Velocity Public Adjusting to discuss the "Selling Sea" - the phase of the 7Seas framework where business owners transition toward an exit or investment. Jack shares how they handled $240 million in claim by its third year and what it was really like to undergo 11 months of due diligence to close a deal.

    Key Discussion Points
    • The Pivot to Private Equity: Why Jack chose to sell part of his company at 59, the importance of "taking chips off the table," and why his timeline would have been different at age 39.
    • Accidental Branding: How "stupid 28-second videos" and rooftop selfies transformed VPA into the most recognizable large-loss public adjusting firm in the country.
    • The Reality of PE Math: The "Billion Dollar" goal and the truth about payout structures—Jack explains that you don't get all the cash upfront; it's tied to equity and hitting an 11% annual growth target.
    • The Industry "Algorithm": Why many PE firms struggle with the Public Adjusting industry (where cash flow can lag by 18 months) and how Jack created a data-driven model to make his business "investable."
    • Founder Psychology: The difficulty of signing an employment agreement after years of being the boss and the necessity of hiring a "bumper team" (CFO, Law Firm, Sales Consultants) to manage the deal.
    • Legacy vs. Lifestyle: Jack's 5-year plan to reach the "last rodeo" and his commitment to the non-profit sector through United Claims Professionals.
    Jack's Advice for an Exit-Ready Business
    1. Run a Clean Show: Don't "BS" your books; professional investors will see through personal expenses and messy accounting.
    2. Organize a Year Early: Start your legal and financial cleanup at least 12 months before you intend to talk to buyers.
    3. Know Your Worth (Good or Bad): Don't get "butt-hurt" by the valuation. If the number is low, use it as a roadmap to build a better foundation.
    4. Professionalism Matters: Avoid trashing competitors or carriers on social media. PE firms look for professional stewards, not loose cannons.
    Notable Quotes

    "I'm one of those - I don't have a lot of fear. I'm usually 'let's just jump out of the airplane and figure this shit out as we go.'" - Jack Hanks

    "A good deal is when everybody's a little butt-hurt when it's all done... We didn't get everything we wanted, they didn't get everything they wanted, but at the end of the day, we're friends." - Jack Hanks

    CONNECT WITH LYNETTE

    • Website: https://7seasvoyage.com
    • LinkedIn: https://linkedin.com/in/lynetteyoung
    • Instagram: @LynetteVYoung

    ABOUT THE ENTREPRENEUR'S VOYAGE

    The Entrepreneur's Voyage helps values-driven business owners navigate the predictable seas of entrepreneurship using the 7Seas Framework. Whether you're starting, soaring, stalling, or shifting, this podcast provides practical strategies for building a business that honors both profit and purpose.

    If this episode resonated with you, subscribe and leave a review. Your feedback helps other entrepreneurs find this resource.

    #TheEntrepreneursVoyage #7SeasFramework #StallingSea #BusinessGrowth
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    50 min
  • Revenue Generating Activities: Starting Sea

    Revenue Generating Activities: Starting Sea
    Jan 2 2026
    In this episode of the Revenue Generating Activities Series, we explore 20 practical ways to generate revenue when you're in the Starting Sea. Whether you run a professional services business, retail store, online commerce brand, or product company - these activities focus on what matters most in the Starting Sea: proving your business can make money. In the Starting Sea, every revenue generating activity should answer one question: Can this business make money? Don't get distracted by perfecting your brand, building elaborate systems, or chasing vanity metrics. Prove the revenue first. Everything else follows. About This Series The Revenue Generating Activities Series is a seven-episode collection designed to give you practical, actionable ways to generate revenue no matter where you are in your business journey. Each episode covers four business types: professional services, retail, online commerce, and product-based businesses. Starting Sea Overview Profits (mainsail) | Passion, Perception, Purpose (headsails) Focus: Revenue validation and foundation In the Starting Sea, Profits is your only mainsail. This means revenue validation is everything. You're building the foundation your business will stand on, and that foundation must prove your business can generate income. The headsails of Passion, Perception, and Purpose guide your direction - but without Profits powering your forward motion, you're dead in the water. Professional Services Revenue Generating Activities If you sell your expertise, knowledge, or time - coaching, consulting, agencies, freelancing - these activities are for you. Founding client intensive - Offer a limited number of deeply discounted spots in exchange for testimonials and detailed case studies Discovery session conversions - Conduct free strategy calls designed to identify paid engagement opportunities Skills inventory package - Bundle existing expertise into a fixed-price starter offer Borrowed platform presentations - Speak at established events, associations, or podcasts with a clear offer Quick-win audit service - Provide a paid diagnostic that naturally leads to larger engagements Retail Revenue Generating Activities If customers visit a physical location to buy from you, these activities are for you. Pop-up testing - Validate product-market fit through temporary locations before committing to lease Consignment or wholesale partnerships - Place products in established stores to test demand Grand opening event series - Create buzz with ticketed or special-access launch events Local business cross-promotions - Partner with complementary neighborhood businesses for shared traffic Founding customer loyalty program - Reward early buyers with exclusive future benefits to encourage repeat visits Online Commerce Revenue Generating Activities If you sell products through a website or digital marketplace, these activities are for you. Pre-launch waitlist with deposits - Collect refundable deposits to validate demand before inventory investment Marketplace testing - Sell through Etsy, Amazon, or similar platforms before building your own store Influencer seeding - Provide products to micro-influencers in exchange for honest reviews and exposure Flash sale launch - Create urgency with limited-time opening offers Bundle validation - Test different product combinations to identify highest-converting offers Product Revenue Generating Activities If you manufacture or develop physical goods sold through various channels, these activities are for you. Crowdfunding campaign - Use Kickstarter or Indiegogo to pre-sell and validate demand Minimum viable product sales - Sell the simplest functional version to gather feedback and revenue Direct-to-enthusiast outreach - Find early adopters in online communities passionate about your problem space Trade show sampling - Attend industry events to generate orders and distributor interest Pilot program with anchor customer - Partner with one significant buyer who helps refine the product CONNECT WITH LYNETTE • Website: https://7seasvoyage.com • LinkedIn: https://linkedin.com/in/lynetteyoung • Instagram: @LynetteVYoung ABOUT THE ENTREPRENEUR'S VOYAGE The Entrepreneur's Voyage helps values-driven business owners navigate the predictable seas of entrepreneurship using the 7Seas Framework. Whether you're starting, soaring, stalling, or shifting, this podcast provides practical strategies for building a business that honors both profit and purpose. If this episode resonated with you, subscribe and leave a review. Your feedback helps other entrepreneurs find this resource. #TheEntrepreneursVoyage #7SeasFramework #StallingSea #BusinessGrowth
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    21 min
  • Choose Your Hard: Building an Ethical Advocacy Firm with Loren Perlman

    Choose Your Hard: Building an Ethical Advocacy Firm with Loren Perlman
    Dec 30 2025

    In this episode of The Entrepreneur's Voyage, Lynette welcomes Loren Perlman, a licensed Public Insurance Adjuster and military veteran who took the leap from frustrated employee to thriving agency owner.

    Loren shares his journey of leaving a high-volume firm to build Lion Public Adjusting - a company founded on ethical advocacy, health and safety, and a lean business model. With a background in psychology and the Coast Guard, Loren brings a unique "Claims Therapist" approach to a rugged industry. Lynette identifies Loren's current phase in the Soaring Sea, discussing the challenges of rapid success, equitable compensation for teams, and the discipline required to "choose your hard."

    Key Discussion Points

    • The Catalyst for Change: Why Loren left a secure job where he managed 80 claims simultaneously to start his own firm, focusing on quality over quantity.

    • The "Claims Therapist": How a degree in Psychology and military experience helps Loren manage the high-stress emotions of property owners during catastrophic loss.

    • Navigating the Soaring Sea: Lynette analyzes Loren's rapid growth phase. They discuss the specific dangers of the "Soaring" phase, including the temptation to bloat overhead and the necessity of establishing strong processes.

    • Radical Equitability: Loren's approach to building a team, including a 60/40 split that favors the adjuster doing the work, and why he prioritizes aptitude over experience.

    • "Choose Your Hard": A deep dive into Loren's philosophy on decision paralysis, anxiety, and discipline in business.

    • Health & Safety First: The importance of properly identifying bio-accumulated contaminants (like SIRS) in water claims and why "insulating" yourself from drama makes you a better business owner.

    Memorable Quotes

    "I can be Jesus on the cross all day... but I had to do an inventory of the other people that were being affected by that. I didn't realize how big of an impact I was having on just being available for my kids." — Loren Perlman

    "Divorce is hard, so is marriage. Choose your hard. Starting a business is hard. Working for somebody else is hard. Choose your hard... making money is hard. Being poor is hard. Choose your hard." — Loren Perlman

    "There's nothing like rapid success to find your biggest problems." — Lynette Young

    Resources & Links

    • Lion Public Adjusting: https://www.LionPA.com

    • Connect with Loren Perlman: https://www.linkedin.com/in/lorenpearlman

    • The Entrepreneur's Voyage Website: 7SeasVoyage.com

    Subscribe & Review

    If you enjoyed this episode, please subscribe on Apple Podcasts, Spotify, or YouTube. If this conversation helped you navigate your own business journey, leave us a review to help other entrepreneurs find the show!
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    45 min