We talk a lot about niching in the agency world.

Pick an industry.
Go deep.
Specialize.

But in today’s market, industry alone isn’t enough — and many capable agencies can feel that, even if they can’t quite name why.

Execution is easier to buy. Capability is everywhere. And “great work” doesn’t help clients feel confident when the stakes are higher.

What cuts through now is being clear about the outcome you’re willing to stand behind.

In this episode of the Small But Mighty Agency podcast, we move beyond outcome clarity and into the real decision agencies are facing right now: choosing an outcome niche without boxing yourself in.

This isn’t about rebranding or narrowing for the sake of narrowing.
It’s about removing friction for your clients and for you, and creating focus that actually supports momentum.

In this episode, we explore:

• What outcome niching actually means and what it doesn’t
• Why niching by industry alone no longer creates enough traction
• The three guardrails that make outcome niching work without overcommitting
• How choosing an outcome can simplify sales, referrals, and delivery

If you’ve felt like you’re standing at the edge of your next stage and haven’t quite named what comes next, this episode will help you think it through.

These are the kinds of conversations we also have inside Agency Together.

If you’d like to pressure-test your thinking with other agency owners, you can RSVP for the next Agency Together Strategic Partnership Mixer here:
https://agencytogether.com/mixer-event

Tune in to rethink what specialization really means — and how choosing the right outcome creates clarity and momentum.

Hey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep144

Podcast Edits by Lindsay Curtis

What does your agency need to be known for in order to stay relevant as the market keeps shifting?

In this episode of the Small But Mighty Agency podcast, we explore the strategic shifts quietly shaping how agencies build momentum right now—and what it actually takes to future-proof your agency without chasing every new trend.

This isn’t about services, channels, or keeping up appearances. It’s about clarity—specifically, clarity around the outcomes your work creates, and how that clarity changes everything from sales conversations to capability-building.

Together, we explore:

• Why future-proof agencies anchor their growth to outcomes, not services or channels
• How outcome clarity reshapes offers, pricing, and sales conversations without adding complexity
• What capability-building actually looks like when it’s tied to a clear outcome (and why this matters in an AI-heavy world)
• Why community isn’t just support but a strategic advantage for staying grounded and informed
• The difference between “sounding clear” and being clear in a noisy market

This episode sets the stage for the next conversation, where we’ll go deeper into outcome niching: what it really means, how to do it without boxing yourself in, and what makes it work for you not against you.

🎧 Tune in to rethink what future-proofing your agency actually requires and where clarity becomes your advantage.

Show Notes:

Join the next Agency Together Mixer: https://agencytogether.com/mixer-event

Hey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep143

Podcast Edits by Lindsay Curtis

How do you know when your agency has outgrown its brand and what actually happens when you decide to change it after 17 years?

Today’s episode gives you a rare behind-the-scenes look at a rebrand most agency owners never get to witness.

My guest, Kim Atkinson, co-founder and COO of Foundery, recently led her agency through a full transformation after nearly two decades of being known as “Ontario SEO.”

What started as a small, local SEO shop evolved into an international, full-service digital agency… but the brand didn’t evolve with them. And eventually, the name that once helped them grow became the very thing holding them back.

In this conversation, Kim opens the door to the real journey. The fears, the hesitation, the naming battles, the internal alignment, and the strategic decisions that helped them pull off a rebrand without losing momentum.

Whether your agency has been around for 17 years or you're only a few years in, you’ll walk away with clarity on:

• how to know your brand no longer reflects your business,
• what to prepare for before changing anything,
• how to protect your visibility during the transition, and
• what shifts once your brand finally matches who you are today.

It’s an honest, practical sneak-peek into a rebrand done thoughtfully and a meaningful listen if you’re sensing it might be time for your own evolution.

Let’s dive in.

Show Notes:

-Website: Foundery.ca

-Kim's LinkedIn

Hey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep142

Podcast Edits by Lindsay Curtis

There’s a stage in agency growth that looks successful on the outside but feels limiting on the inside.

You’re delivering great work, clients are happy, and your reputation is solid… yet you’re still underpriced, overextended, and not seen as the strategic partner you know you are.

This silent slowdown has a name: the value gap and most agencies stay in it far longer than they realize.

In this episode of the Small But Mighty Agency Podcast, we unpack why this happens and how it ties directly to the three levels of competitive power that agencies move through as they grow. Most agencies unknowingly get stuck in the middle level, where their work is good enough to grow, but their positioning quietly caps their value.

In this episode, we explore:

• Why “good work” is no longer enough to stand out
• The 3 levels of agency competitive power and where most firms plateau
• The shift from selling deliverables to selling outcomes
• Why premium pricing follows transformation, not effort
• How specialization becomes strategic leverage

When you get clear on the big outcome you deliver, everything starts to line up. You can see what conditions need to be in place, who’s actually a right-fit client, and where your best results come from.

At that point, growth isn’t about doing more work. It’s about solving a bigger, more meaningful problem that earns higher value.

Listen in to explore where your agency sits today and what it takes to move beyond the ceiling.

Show Notes:

The Hands off CEO book: handsoffceo.com/book

Mandi's LinkedIn: linkedin.com/in/mandiellefson

Hey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep141

Podcast Edits by Lindsay Curtis

Most agency owners say their business grows through referrals.
But when you ask what their referral system looks like things go quiet.

If that sounds familiar, you’re not alone.
Referrals feel earned, but if they’re happening by chance, you’re leaving your growth to luck.

In this episode of Small But Mighty Agency, we’re talking about how to stop waiting for referrals to “just happen” and start designing them through something I call your Strategic Partnership Squad.

Here’s what we get into:

• The difference between passive referrals and proactive partnerships — and how to build the latter.
  
  
  
• Why trust, not visibility, is driving growth for agencies heading into 2026.
  
  
  
• The four power players that make up your Strategic Partnership Squad:
  
  
  
• How these roles turn word-of-mouth momentum into a repeatable system.

If you’ve ever said, “Our business runs on referrals,” this episode will help you turn that from something you wait for into something you engineer.

These are the same kinds of conversations we had at the recent Agency Together Strategic Partnership Mixer where agency owners came together to share what’s working, swap insights, and see collaboration in action.

If you missed it, you can still explore how Agency Together helps you build referral-ready relationships and grow through collaboration — learn more here: https://agencytogether.com/

Show Notes:

Agency Together Connection/Discovery Call

Map Your Strategic Partnership Squad

Hey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep140

Podcast Edits by Lindsay Curtis

If trust still feels like an abstract concept in your business — something you earn, but not something you’ve designed — this episode is for you.

We’re breaking down five specific ways smart agencies are turning trust into a system they can scale, not just a sentiment they hope for.

When I look at the agencies that are landing clients faster, keeping them longer, and growing with more ease, they all have one thing in common:

They’ve transformed trust from a soft skill into a structural advantage.

In this episode of Small But Mighty Agency, I’m unpacking five overlooked ways agencies are building trust that leads to stronger relationships, stickier retainers, and more sustainable growth.

Here’s a glimpse of what you’ll hear:

✔ How micro-offers lower resistance and speed up yeses in a skeptical market
✔ The “corner-seeing” mindset that transforms your team into trusted guides
✔ Why surfacing your thinking makes clients smarter and more loyal
✔ What it really means to define success early — and why it changes everything
✔ How demystifying AI builds credibility and strengthens your value

If you’ve been reselling your value month after month or struggling to stand out without shouting, this conversation will shift your approach.

These are the kinds of strategies we unpack inside Agency Together. If you want to be in the room with other agency owners building trust into how they grow, grab your spot at the next Strategic Partnership Mixer.

RSVP Here: https://agencytogether.com/mixer-event

Hey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep139

Podcast Edits by Lindsay Curtis

Raising prices when the market feels shaky? It sounds risky, right?

I’ve been there. A few years ago, I was staring down one of the toughest decisions in our agency.

Costs were rising. Salaries were climbing. And the market felt anything but stable.
The easy move would have been to freeze prices and hope things worked out.
But that would have put the entire business at risk.

So we raised prices. And clients said yes.

Not because it was comfortable, but because we leaned on a few key levers that I still believe in today.

In this episode of Small But Mighty Agency, I’m breaking down five levers that help you raise your prices in a disrupted market without losing the clients you want to keep.

Here’s a glimpse of what you’ll hear:

• Why specialists hold pricing power while generalists get squeezed.
• How to repackage your offers so clients see you as adapting, not stagnating.
• The kind of financial leadership that gives you confidence in your pricing.
• A simple way to frame value-based pricing so clients see your fees as an investment, not a cost.
• How client relationships act like a “trust bank account” that makes price increases easier.

If you’ve ever wondered “How can I raise prices right now?” — this episode will give you clarity and confidence to strengthen your pricing power heading into the new year.

These are the kinds of conversations we dive into inside Agency Together. And if you’d like to be in the room with other agency owners for real talk about pricing, partnerships, and growth, join our free Strategic Partnership Mixer — the link is below.

RSVP to the Strategic Partnership Mixer on November 12th at 10:30 am PST.

Hey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep138

Podcast Edits by Lindsay Curtis

If you’ve ever tried to build systems in your agency, this episode is going to blow your mind in the best way.

Because what if the real problem isn’t the tools you’re using or the fact that you “just need to make time” for it? What if the reason systems don’t stick... is because you’re the wrong person to be building them?

This week, I’m joined by David Jenyns, entrepreneur, author of Systemology and his brand new book Systems Champion. We dig into the uncomfortable truth about why systems fail, why AI won’t save you (yet), and how to finally get your agency running without you in the weeds.

You’ll walk away with a new lens on systems, not as something you have to do alone, but as something you can delegate and scale, starting now.

In this episode, we unpack:

• Why business owners are the worst people to build systems (even if they love them)
• The role of a Systems Champion and how it could be the game-changer you’ve been missing
• What makes a great Systems Champion (hint: it’s not years of experience)
• How AI fits into all this and why systems thinking is more essential than ever
• A simple mindset shift to help your team stop resisting systems and start owning them
• The compounding power of small systems wins (think: 10% to 60% profit increase)

This isn’t just about process. It’s about reclaiming your time, building a business that runs (and grows) without you, and setting your agency up to thrive in an AI-powered world.

Tune in and discover how freeing yourself from systems might be the best move for scaling your agency.

Links Mentioned:

David's Website: https://www.systemology.com/

Hey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep137

Podcast Edits by Lindsay Curtis