We talk a lot about niching in the agency world.

Pick an industry.
Go deep.
Specialize.

But in today’s market, industry alone isn’t enough — and many capable agencies can feel that, even if they can’t quite name why.

Execution is easier to buy. Capability is everywhere. And “great work” doesn’t help clients feel confident when the stakes are higher.

What cuts through now is being clear about the outcome you’re willing to stand behind.

In this episode of the Small But Mighty Agency podcast, we move beyond outcome clarity and into the real decision agencies are facing right now: choosing an outcome niche without boxing yourself in.

This isn’t about rebranding or narrowing for the sake of narrowing.
It’s about removing friction for your clients and for you, and creating focus that actually supports momentum.

In this episode, we explore:

• What outcome niching actually means and what it doesn’t
• Why niching by industry alone no longer creates enough traction
• The three guardrails that make outcome niching work without overcommitting
• How choosing an outcome can simplify sales, referrals, and delivery

If you’ve felt like you’re standing at the edge of your next stage and haven’t quite named what comes next, this episode will help you think it through.

These are the kinds of conversations we also have inside Agency Together.

If you’d like to pressure-test your thinking with other agency owners, you can RSVP for the next Agency Together Strategic Partnership Mixer here:
https://agencytogether.com/mixer-event

Tune in to rethink what specialization really means — and how choosing the right outcome creates clarity and momentum.

Hey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep144

Podcast Edits by Lindsay Curtis

What does your agency need to be known for in order to stay relevant as the market keeps shifting?

In this episode of the Small But Mighty Agency podcast, we explore the strategic shifts quietly shaping how agencies build momentum right now—and what it actually takes to future-proof your agency without chasing every new trend.

This isn’t about services, channels, or keeping up appearances. It’s about clarity—specifically, clarity around the outcomes your work creates, and how that clarity changes everything from sales conversations to capability-building.

Together, we explore:

• Why future-proof agencies anchor their growth to outcomes, not services or channels
• How outcome clarity reshapes offers, pricing, and sales conversations without adding complexity
• What capability-building actually looks like when it’s tied to a clear outcome (and why this matters in an AI-heavy world)
• Why community isn’t just support but a strategic advantage for staying grounded and informed
• The difference between “sounding clear” and being clear in a noisy market

This episode sets the stage for the next conversation, where we’ll go deeper into outcome niching: what it really means, how to do it without boxing yourself in, and what makes it work for you not against you.

🎧 Tune in to rethink what future-proofing your agency actually requires and where clarity becomes your advantage.

Show Notes:

Join the next Agency Together Mixer: https://agencytogether.com/mixer-event

Hey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep143

Podcast Edits by Lindsay Curtis

How do you know when your agency has outgrown its brand and what actually happens when you decide to change it after 17 years?

Today’s episode gives you a rare behind-the-scenes look at a rebrand most agency owners never get to witness.

My guest, Kim Atkinson, co-founder and COO of Foundery, recently led her agency through a full transformation after nearly two decades of being known as “Ontario SEO.”

What started as a small, local SEO shop evolved into an international, full-service digital agency… but the brand didn’t evolve with them. And eventually, the name that once helped them grow became the very thing holding them back.

In this conversation, Kim opens the door to the real journey. The fears, the hesitation, the naming battles, the internal alignment, and the strategic decisions that helped them pull off a rebrand without losing momentum.

Whether your agency has been around for 17 years or you're only a few years in, you’ll walk away with clarity on:

• how to know your brand no longer reflects your business,
• what to prepare for before changing anything,
• how to protect your visibility during the transition, and
• what shifts once your brand finally matches who you are today.

It’s an honest, practical sneak-peek into a rebrand done thoughtfully and a meaningful listen if you’re sensing it might be time for your own evolution.

Let’s dive in.

Show Notes:

-Website: Foundery.ca

-Kim's LinkedIn

Hey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep142

Podcast Edits by Lindsay Curtis