In this episode, I speak with Reggie Nicolay, Senior Vice President of Marketing and Training at Realtors Property Resource (RPR), about how AI is reshaping the way consumers find and choose real estate agents. Reggie explains why visibility in AI search now depends on consistent digital profiles, local content, reviews, and trusted data signals. The episode also explores how RPR's AI-powered market trends, script writing, and new mobile AI CMA help agents communicate more clearly, build trust faster, and win clients earlier in the decision process.

• ScriptWriter in RPR. This link is a guided tour to the feature: rpr.me/scriptwriter

• ScriptWriter for Residential (Market Trends): https://www.youtube.com/watch?v=b79gYo2FAI0

• ScriptWriter for Commercial (Trade Area): https://www.youtube.com/watch?v=52eNXdIivMA

• Mobile AI CMA (beta): https://blog.narrpr.com/tips/ai-cma-in-rpr-mobile-faster-pricing-conversations-agent-first-control/https://www.youtube.com/watch?v=HeNChOdvEzY

• RPR AI Tools Hub: https://blog.narrpr.com/ai/

• Reggie Nicolay AI Playbook: The AI Advantage: Winning Clients Before Your Competitors Do https://rpr.me/ebook

• Feb 12th, 2026 RPR Survey of Agents Using AI - https://blog.narrpr.com/tips/real-estate-agents-use-ai/

• Building a StoryBrand by Donald Miller - https://a.co/d/7FSuJUS

Guest: Reggie Nicolay

Instagram: https://www.instagram.com/reggie.nicolay

Facebook: https://www.facebook.com/reggienicolay

LinkedIn: https://www.linkedin.com/in/nicolay/

Host: Rajeev Sajja

Website: http://www.realestateaiflash.com

Facebook: https://www.facebook.com/rsajja

Instagram: http://www.instagram.com/rajeev_sajja

LinkedIn: http://www.linkedIn.com/in/rsajja

Resources:

Podcast, Newsletter, and Resources - http://www.realestateaiflash.com

Join our Instagram Real Estate AI Insiders Channel - https://ig.me/j/AbZCJG37DqBPPtxi/

Subscribe to our weekly AI Newsletter - https://realestateai-flash.beehiiv.com/subscribe

In this episode, my guest is Allan Dalton, former CEO of Realtor.com and author of Agent to AIgent, about how AI is changing the economics of real estate. Allan explains why agents must shift from transactional work to consultative, in-home advisory roles as consumers increasingly use AI first. The conversation explores the loyalty gap, the move from search to seek, and why mindset and relationship-building matter more than ever in an AI-driven market.

Agent to AIgent book written by Allan Dalton on Amazon - https://a.co/d/0YxMd2Y

Guest: Allan Dalton

LinkedIn: https://www.linkedin.com/in/allandalton/

Facebook: https://www.facebook.com/allan.dalton1

Instagram: ​​https://www.instagram.com/allan.dalton1?igsh=emd1eDg3dnUwOTli

Email: allandaltonconsulting@gmail.com

Become a certified real estate consultant: https://www.crushitonlinetraining.com/become-a-certified-real-estate-consultant

Host: Rajeev Sajja

Website: http://www.realestateaiflash.com

Facebook: https://www.facebook.com/rsajja

Instagram: http://www.instagram.com/rajeev_sajja

LinkedIn: http://www.linkedIn.com/in/rsajja

Resources:

AI Playbook - http://www.realestateaiflash.com

Join our Instagram Real Estate AI Insiders Channel - https://ig.me/j/AbZCJG37DqBPPtxi/

Subscribe to our weekly AI Newsletter: https://realestateai-flash.beehiiv.com/subscribe

In this episode, I speak with Michael Thorne, award-winning Canadian real estate innovator and AI educator, about how agents should really be using AI. Michael explains why AI should streamline low-value tasks, elevate expertise, and push agents closer to their clients rather than replacing human connection. The conversation covers digital departments, custom instructions, NotebookLM, Perplexity, and practical ways agents can reclaim time, improve creativity, and future-proof their businesses.

• ChatGPT - Used for custom instructions, projects, digital departments, brainstorming, and voice-based market insights.

• NotebookLM - Referenced extensively for organizing HOA documents, market data, blogs, and turning knowledge into podcasts, mind maps, and summaries.

• Perplexity - Used as a research-first alternative to Google for fast, source-based answers.

• Custom Instructions and Projects - Used to create digital departments such as marketing, content creation, data analysis, and client care, each with its own "digital employee."

• Advanced Voice Mode in ChatGPT - Used to capture spoken expertise, interview the agent as a market expert, and convert conversations into blogs and marketing content.

• Creativity Inc. by Ed Catmull - Recommended for developing creative thinking as a core business skill.

• Growing Up Lillooet by Terry Thorne - Personal recommendation reflecting values, perspective, and creativity.

Guest: Michael Thorne

Website - https://www.tmbrealestate.com/ourteam?wmTabs=michael

Host: Rajeev Sajja

Website: http://www.realestateaiflash.com

Facebook: https://www.facebook.com/rsajja

Instagram: http://www.instagram.com/rajeev_sajja

LinkedIn: http://www.linkedIn.com/in/rsajja

Resources:

AI Playbook - http://www.realestateaiflash.com

Join our Instagram Real Estate AI Insiders Channel - https://ig.me/j/AbZCJG37DqBPPtxi/

Subscribe to our weekly AI Newsletter: https://realestateai-flash.beehiiv.com/subscribe

In this episode, I speak with Jessica Souza, broker and co-owner of Paradise Exclusive Real Estate in Southwest Florida, about how brokerages can use AI to support agents, improve productivity, and create real competitive advantages. Jessica shares practical examples including custom GPT knowledge bases, community-specific AI tools, agent training, and how AI acts as a workflow multiplier rather than a shortcut. The conversation also covers leadership, delegation, and building systems that help agents focus on serving clients.

Guest: Jessica Souza

Facebook - https://www.facebook.com/movingwithjess

LinkedIn - https://www.linkedin.com/in/movingwithjess

Instagram - https://www.instagram.com/movingwithjess

The Agent Playbook written by Jessica - https://a.co/d/d5MJ5ng

Host: Rajeev Sajja

Website: http://www.realestateaiflash.com

Facebook: https://www.facebook.com/rsajja

Instagram: http://www.instagram.com/rajeev_sajja

LinkedIn: http://www.linkedIn.com/in/rsajja

Resources:

Join our Instagram Real Estate AI Insiders Channel - https://ig.me/j/AbZCJG37DqBPPtxi/

Subscribe to our weekly AI Newsletter: https://realestateai-flash.beehiiv.com/subscribe

In this episode, my guest is Lauren Lucas with Keller Williams Classic Properties in Ohio. We discuss how real estate agents, teams, and brokerages can use AI to collapse time, improve efficiency, and generate more leads. Lauren shares practical use cases including Google AI Studio, NotebookLM, ManyChat, automation with Make, and custom GPTs for buyers, agents, and teams. Our conversation focuses on using AI to understand ideal clients, build systems, and extend service without losing the human connection.

Guest: Lauren Lucas

Facebook - https://www.facebook.com/laurenlucasre/

LinkedIn - https://www.linkedin.com/in/lauren-lucas-23454647/

Instagram - https://www.instagram.com/laurenlucas_re

Host: Rajeev Sajja

Website: http://www.realestateaiflash.com

Facebook: https://www.facebook.com/rsajja

Instagram: http://www.instagram.com/rajeev_sajja

LinkedIn: http://www.linkedIn.com/in/rsajja

Resources:

Join our Instagram Real Estate AI Insiders Channel - https://ig.me/j/AbZCJG37DqBPPtxi/

Subscribe to our weekly AI Newsletter: https://realestateai-flash.beehiiv.com/subscribe

In this episode, my guest is industry veteran and Wav Group president Kevin Hawkins, also known as the Real AI Guy, about how agents and brokerages can succeed in the new age of AI. Kevin covers GEO, building AI visibility, paid vs free tools, practical agent workflows, and why brokers must prepare for MCP based systems and safer AI adoption across their organizations.

Book Recommendation:

• The Real AI Guide for Real Estate Agents by Kevin Hawkins - https://a.co/d/jdQnNwz

Guest: Kevin Hawkins

Facebook - https://www.facebook.com/wavgroup

LinkedIn - https://www.linkedin.com/in/kevhawkins/

Website - https://www.wavgroup.com

AI Newsletter - https://realai.blog

Host: Rajeev Sajja

Website: http://www.realestateaiflash.com

Facebook: https://www.facebook.com/rsajja

Instagram: http://www.instagram.com/rajeev_sajja

LinkedIn: http://www.linkedIn.com/in/rsajja

Resources:

AI Playbook - http://www.realestateaiflash.com

$10 off for Plaud AI Notetakers for Podcast listeners - https://realestateaiflash.com/partners/

Join our Instagram Real Estate AI Insiders Channel - https://ig.me/j/AbZCJG37DqBPPtxi/

Subscribe to our weekly AI Newsletter: https://realestateai-flash.beehiiv.com/subscribe

Join the Real Estate AI Academy Wait list - https://realestateaiflash.com/academy

In this episode, my guest is Detroit team leader Michael Perna, one of the most prolific agents in the country with more than 8,000 transactions. Michael explains how AI search is already creating bottom of funnel listing opportunities and how he is building thousands of high intent service pages to rank in ChatGPT, Claude, Perplexity, and Gemini. He breaks down his blueprint for AEO, GEO, reviews, trust signals, and the tech stack that drives results.

Book Recommendation:

• Good to Great by Jim Collins

• ChatGPT (Advanced Plan)

• Claude (Advanced Plan)

• Perplexity Pro

• Gemini via Google Workspace

• Nano Banana (Gemini image generation)

• Sora

• Moz Local

• BrightLocal

• Bio Visibility Optimizer GPT - https://chatgpt.com/g/g-687e4fde4ac48191aa71be5a671951b5-agent-bio-visibility-optimizer

Guest: Michael Perna

Instagram: https://www.instagram.com/thepernateam

Website: https://www.thepernateam.com/

YouTube: https://www.youtube.com/@MichaelPernaTV

Facebook: https://www.facebook.com/michael.perna.35

Host: Rajeev Sajja

Website: http://www.realestateaiflash.com

Facebook: https://www.facebook.com/rsajja

Instagram: http://www.instagram.com/rajeev_sajja

LinkedIn: http://www.linkedIn.com/in/rsajja

Resources:

AI Playbook - http://www.realestateaiflash.com

$10 off for Plaud AI Notetakers for Podcast listeners - https://realestateaiflash.com/partners/

Join our Instagram Real Estate AI Insiders Channel - https://ig.me/j/AbZCJG37DqBPPtxi/

Subscribe to our weekly AI Newsletter: https://realestateai-flash.beehiiv.com/subscribe

Join the Real Estate AI Academy Wait list - https://realestateaiflash.com/academy

In this new year's day episode, my guest is Chris Smith, co-founder of Curator and author of The Conversion Code and Exactly What to Say, to explore how AI is transforming real estate marketing, listing promotion, and client communication. Chris breaks down practical AI use cases for faster content creation, smarter newsletters, and automated seller updates through tools like Beacon, along with how agents can reclaim time while delivering a better client experience.

Guest: Chris Smith

Instagram: https://www.instagram.com/chris_smth

Subscribe to the Chris List newsletter: thechrislist.com

Get 7-day Beacon Trial: https://www.buildyourbeacon.com/

Facebook: https://www.facebook.com/ConversionCodeChris

Host: Rajeev Sajja

Website: http://www.realestateaiflash.com

Facebook: https://www.facebook.com/rsajja

Instagram: http://www.instagram.com/fcamsajja

LinkedIn: http://www.linkedIn.com/in/rsajja

Resources:

Podcast Site and Resources - http://www.realestateaiflash.com

$10 off for Plaud AI Notetakers for Podcast listeners - https://realestateaiflash.com/partners/

Join our Instagram Real Estate AI Insiders Channel - https://ig.me/j/AbZCJG37DqBPPtxi/

Subscribe to our weekly AI Newsletter: https://realestateai-flash.beehiiv.com/subscribe

Join the Real Estate AI Academy Wait list - https://realestateaiflash.com/academy