In this episode, I speak with Reggie Nicolay, Senior Vice President of Marketing and Training at Realtors Property Resource (RPR), about how AI is reshaping the way consumers find and choose real estate agents. Reggie explains why visibility in AI search now depends on consistent digital profiles, local content, reviews, and trusted data signals. The episode also explores how RPR's AI-powered market trends, script writing, and new mobile AI CMA help agents communicate more clearly, build trust faster, and win clients earlier in the decision process.

• ScriptWriter in RPR. This link is a guided tour to the feature: rpr.me/scriptwriter

• ScriptWriter for Residential (Market Trends): https://www.youtube.com/watch?v=b79gYo2FAI0

• ScriptWriter for Commercial (Trade Area): https://www.youtube.com/watch?v=52eNXdIivMA

• Mobile AI CMA (beta): https://blog.narrpr.com/tips/ai-cma-in-rpr-mobile-faster-pricing-conversations-agent-first-control/https://www.youtube.com/watch?v=HeNChOdvEzY

• RPR AI Tools Hub: https://blog.narrpr.com/ai/

• Reggie Nicolay AI Playbook: The AI Advantage: Winning Clients Before Your Competitors Do https://rpr.me/ebook

• Feb 12th, 2026 RPR Survey of Agents Using AI - https://blog.narrpr.com/tips/real-estate-agents-use-ai/

• Building a StoryBrand by Donald Miller - https://a.co/d/7FSuJUS

Guest: Reggie Nicolay

Instagram: https://www.instagram.com/reggie.nicolay

Facebook: https://www.facebook.com/reggienicolay

LinkedIn: https://www.linkedin.com/in/nicolay/

Host: Rajeev Sajja

Website: http://www.realestateaiflash.com

Facebook: https://www.facebook.com/rsajja

Instagram: http://www.instagram.com/rajeev_sajja

LinkedIn: http://www.linkedIn.com/in/rsajja

Resources:

Podcast, Newsletter, and Resources - http://www.realestateaiflash.com

Join our Instagram Real Estate AI Insiders Channel - https://ig.me/j/AbZCJG37DqBPPtxi/

Subscribe to our weekly AI Newsletter - https://realestateai-flash.beehiiv.com/subscribe

In this episode, my guest is Allan Dalton, former CEO of Realtor.com and author of Agent to AIgent, about how AI is changing the economics of real estate. Allan explains why agents must shift from transactional work to consultative, in-home advisory roles as consumers increasingly use AI first. The conversation explores the loyalty gap, the move from search to seek, and why mindset and relationship-building matter more than ever in an AI-driven market.

Agent to AIgent book written by Allan Dalton on Amazon - https://a.co/d/0YxMd2Y

Guest: Allan Dalton

LinkedIn: https://www.linkedin.com/in/allandalton/

Facebook: https://www.facebook.com/allan.dalton1

Instagram: ​​https://www.instagram.com/allan.dalton1?igsh=emd1eDg3dnUwOTli

Email: allandaltonconsulting@gmail.com

Become a certified real estate consultant: https://www.crushitonlinetraining.com/become-a-certified-real-estate-consultant

Host: Rajeev Sajja

Website: http://www.realestateaiflash.com

Facebook: https://www.facebook.com/rsajja

Instagram: http://www.instagram.com/rajeev_sajja

LinkedIn: http://www.linkedIn.com/in/rsajja

Resources:

AI Playbook - http://www.realestateaiflash.com

Join our Instagram Real Estate AI Insiders Channel - https://ig.me/j/AbZCJG37DqBPPtxi/

Subscribe to our weekly AI Newsletter: https://realestateai-flash.beehiiv.com/subscribe

In this episode, I speak with Michael Thorne, award-winning Canadian real estate innovator and AI educator, about how agents should really be using AI. Michael explains why AI should streamline low-value tasks, elevate expertise, and push agents closer to their clients rather than replacing human connection. The conversation covers digital departments, custom instructions, NotebookLM, Perplexity, and practical ways agents can reclaim time, improve creativity, and future-proof their businesses.

• ChatGPT - Used for custom instructions, projects, digital departments, brainstorming, and voice-based market insights.

• NotebookLM - Referenced extensively for organizing HOA documents, market data, blogs, and turning knowledge into podcasts, mind maps, and summaries.

• Perplexity - Used as a research-first alternative to Google for fast, source-based answers.

• Custom Instructions and Projects - Used to create digital departments such as marketing, content creation, data analysis, and client care, each with its own "digital employee."

• Advanced Voice Mode in ChatGPT - Used to capture spoken expertise, interview the agent as a market expert, and convert conversations into blogs and marketing content.

• Creativity Inc. by Ed Catmull - Recommended for developing creative thinking as a core business skill.

• Growing Up Lillooet by Terry Thorne - Personal recommendation reflecting values, perspective, and creativity.

Guest: Michael Thorne

Website - https://www.tmbrealestate.com/ourteam?wmTabs=michael

Host: Rajeev Sajja

Website: http://www.realestateaiflash.com

Facebook: https://www.facebook.com/rsajja

Instagram: http://www.instagram.com/rajeev_sajja

LinkedIn: http://www.linkedIn.com/in/rsajja

Resources:

AI Playbook - http://www.realestateaiflash.com

Join our Instagram Real Estate AI Insiders Channel - https://ig.me/j/AbZCJG37DqBPPtxi/

Subscribe to our weekly AI Newsletter: https://realestateai-flash.beehiiv.com/subscribe