In this episode, I speak with Michael Thorne, award-winning Canadian real estate innovator and AI educator, about how agents should really be using AI. Michael explains why AI should streamline low-value tasks, elevate expertise, and push agents closer to their clients rather than replacing human connection. The conversation covers digital departments, custom instructions, NotebookLM, Perplexity, and practical ways agents can reclaim time, improve creativity, and future-proof their businesses.

• ChatGPT - Used for custom instructions, projects, digital departments, brainstorming, and voice-based market insights.

• NotebookLM - Referenced extensively for organizing HOA documents, market data, blogs, and turning knowledge into podcasts, mind maps, and summaries.

• Perplexity - Used as a research-first alternative to Google for fast, source-based answers.

• Custom Instructions and Projects - Used to create digital departments such as marketing, content creation, data analysis, and client care, each with its own "digital employee."

• Advanced Voice Mode in ChatGPT - Used to capture spoken expertise, interview the agent as a market expert, and convert conversations into blogs and marketing content.

• Creativity Inc. by Ed Catmull - Recommended for developing creative thinking as a core business skill.

• Growing Up Lillooet by Terry Thorne - Personal recommendation reflecting values, perspective, and creativity.

Guest: Michael Thorne

Website - https://www.tmbrealestate.com/ourteam?wmTabs=michael

Host: Rajeev Sajja

Website: http://www.realestateaiflash.com

Facebook: https://www.facebook.com/rsajja

Instagram: http://www.instagram.com/rajeev_sajja

LinkedIn: http://www.linkedIn.com/in/rsajja

Resources:

AI Playbook - http://www.realestateaiflash.com

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