In this episode, I speak with Reggie Nicolay, Senior Vice President of Marketing and Training at Realtors Property Resource (RPR), about how AI is reshaping the way consumers find and choose real estate agents. Reggie explains why visibility in AI search now depends on consistent digital profiles, local content, reviews, and trusted data signals. The episode also explores how RPR's AI-powered market trends, script writing, and new mobile AI CMA help agents communicate more clearly, build trust faster, and win clients earlier in the decision process.

• ScriptWriter in RPR. This link is a guided tour to the feature: rpr.me/scriptwriter

• ScriptWriter for Residential (Market Trends): https://www.youtube.com/watch?v=b79gYo2FAI0

• ScriptWriter for Commercial (Trade Area): https://www.youtube.com/watch?v=52eNXdIivMA

• Mobile AI CMA (beta): https://blog.narrpr.com/tips/ai-cma-in-rpr-mobile-faster-pricing-conversations-agent-first-control/https://www.youtube.com/watch?v=HeNChOdvEzY

• RPR AI Tools Hub: https://blog.narrpr.com/ai/

• Reggie Nicolay AI Playbook: The AI Advantage: Winning Clients Before Your Competitors Do https://rpr.me/ebook

• Feb 12th, 2026 RPR Survey of Agents Using AI - https://blog.narrpr.com/tips/real-estate-agents-use-ai/

• Building a StoryBrand by Donald Miller - https://a.co/d/7FSuJUS

Guest: Reggie Nicolay

Instagram: https://www.instagram.com/reggie.nicolay

Facebook: https://www.facebook.com/reggienicolay

LinkedIn: https://www.linkedin.com/in/nicolay/

Host: Rajeev Sajja

Website: http://www.realestateaiflash.com

Facebook: https://www.facebook.com/rsajja

Instagram: http://www.instagram.com/rajeev_sajja

LinkedIn: http://www.linkedIn.com/in/rsajja

Resources:

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