A lot of people are saying video is the future of podcasting.

That video is the gateway drug — the thing that creates new podcast listeners.

But that story deserves a closer look.

In this episode of Podcasting Insights, I question the growing narrative around video podcasting, discovery, and conversion — and ask whether we’re confusing reach with commitment, and visibility with attention.

This isn’t about dismissing the data.

It’s about questioning the story we’re telling around it.

You’ll learn:

• Why “discovery” is an incomplete metric

• The difference between conversion and gravity

• Why video often benefits from defaults, not desire

• What podcasting’s real strength has always been

• The question creators should be asking instead of “Should I do video?”

Links:

Podnews story on charting clips based podcast:

https://podnews.net/update/complete-rankers

Edison Research – The Evolving Ear:

https://www.edisonresearch.com/how-new-consumers-are-shaping-podcastings-next-chapter-the-evolving-ear-webinar/

I’d love YOUR feedback:

https://www.podmastery.co/survey

I've been doing this 20+ years and run a successful podcast marketing agency.

Want me to audit your podcast?

https://podmastery.co/lite

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

A lot of podcasters don’t actually need any kind of new strategy.

They just need honest podcast feedback that tells them what it actually feels like to listen.

In this episode of Podcasting Insights, I explain why so many shows stall at “fine,” why polite feedback keeps podcasts forgettable, and how growth usually comes from being braver with what already exists.

You’ll learn:

• Why “competent” podcasts struggle to grow

• The real question listeners ask in the first 30 seconds

• Why delivery matters more than structure

• How feedback beats endless strategy tweaks

Links:

I'd love YOUR feedback: https://www.podmastery.co/survey

https://podmastery.co

https://podmastery.co/lite

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Seriously. It's become a buzzword of basic b*tch podcast coaching.

Evergreen podcast content is definitely not timeless.

It is just content you have not looked at in ages.

If your back catalogue feels a bit… awkward, this episode is for you.

Not because you need more episodes.

Because you probably need to stop pretending.

Hi, I’m Neal Veglio, and in this episode of Podcasting Insights, I’m breaking down why “evergreen” became a polite way of saying “I’m never thinking about this again”, and what to do instead.

In this episode, I cover:

1. What evergreen was supposed to mean, and what it turned into
2. Why podcasters stop sharing old episodes (it gets weirdly emotional)
3. How to reintroduce older episodes without pretending they’re new
4. How to update the context without rewriting history
5. When to let an episode die, on purpose
6. A practical idea using Captivate or Buzzsprout to dynamically inject fresh audio into old episodes

If you have episodes you avoid because they make you cringe a bit, or because you mentioned a tool that no longer exists, you’re not broken.

You’ve just progressed.

Now treat the work you already did with a bit more honesty.

Links:

🔗 Podmastery site – https://podmastery.co

🔗 Book a Podcast Audit – https://podmastery.co/lite

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Most podcasts don’t struggle because the ideas aren’t good.

They struggle because the release schedule quietly starts to drain the energy out of them.

Somewhere early on, a lot of podcasters decide they probably 'should' be weekly.

Not because it makes sense.

Because it feels serious.

In this episode, I talk about why recording less can actually make your podcast better.

I also share a simple way to decide your schedule based on intent, not pressure, and explain why consistency isn’t about never missing a release day. It's about something far deeper.

If your podcast is starting to feel heavy, rushed, or obligation-driven, this episode will help you reset without disappearing.

Chapters

00:00 – You Probably Overcommitted (And You Know It)

00:53 – Why Weekly Feels “Serious” (But Usually Isn’t Thought Through)

01:36 – The Guilt Loop That Quietly Ruins Podcasts

02:12 – Recording From Obligation vs Recording With Intent

02:47 – What Actually Happened When I Missed Episodes

03:19 – The Spotlight Effect (And Why No One’s Watching You That Closely)

03:53 – Frequency Doesn’t Build Trust. Intent Does

04:15 – What Listeners Really Respond To

05:07 – Consistency vs Frequency (They’re Not the Same Thing)

05:50 – Recording Less Without Disappearing

06:46 – Choosing a Schedule That Actually Fits You

07:27 – Why People Forget Podcasts (And It’s Not Because You Missed a Week)

Links:

🔗 Podmastery site – https://podmastery.co

🔗 Book a Podcast Audit – https://podmastery.co/lite

Mentioned in this episode:

Chapters

This podcast uses chapters on apps that support them.

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Book your Podmaster audit

Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite

Podmaster audit

Most podcasts don’t lose listeners because the content is bad — they lose them because trust gets broken quietly.

Every time someone presses play, they’re making a small agreement with you.

And most podcasts break it without even realising.

In this episode, I unpack the idea of the “quiet agreement” — and why most if not all small podcasts break it, at least at first.

I also share a simple test you can run on yourself to check whether your episodes earn the next listen.

If you want your podcast to feel intentional, human, and worth sticking with — this episode will change how you think about every minute you record.

Links:

🔗 Podmastery site – https://podmastery.co

🔗 Book a Podcast Audit – https://podmastery.co/lite

Mentioned in this episode:

Book your Podmaster audit

Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite

Podmaster audit

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Chapters

This podcast uses chapters on apps that support them.

Most podcasts sound the same — and it's killing your growth.

If your show blends into the feed, this episode breaks down exactly why… and what to change.

In this episode you’ll learn:

Why copying “successful” shows usually backfires

The #1 format mistake (hint: your guest intro)

How to build episodes around pain points

Why packaging matters more than you think

The simple rule for titles, intros and structure

Links:

🔗 Podmastery site – https://podmastery.co

🔗 Book a Podcast Audit – https://podmastery.co/lite

Mentioned in this episode:

Chapters

This podcast uses chapters on apps that support them.

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Save hours on your editing

Want to cut hours out of your production workflow? Whether you're a podcaster, YouTuber or even a professional content creator, this tool will get you back your life! (Note - although this is an affiliate, I don't recommend any tools I don't use myself. And I use this DAILY)

Simplify your editing

Book your Podmaster audit

Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite

Podmaster audit

Consistency. The word that sends podcasting “gurus” into fits of self-righteous joy as they pedal their courses and services. Think about it—how many times have you been told you have to publish your podcast on the same day, every week, at the exact same time? Some of you are still clutching your calendar and sweating because you’ve missed a Thursday morning release and assume your show’s doomed.

Today, I’m slapping the nonsense out of that belief.

In this episode:

• This podcast is taking a new direction.
• Audience is split; creators want craft, while marketers crave strategy.
• A brand new show called B2B Podcasting Insights is launching for the business-minded listeners.
• Podcasting Insights will still be your creative haven, sans the marketing jargon.
• Expect shorter, punchy episodes that dive into serious ROI without the fluffy stuff.
• Next week, we'll chat about why consistency in podcasting might just be overrated.