'Evergreen' podcast content is a total myth!
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Seriously. It's become a buzzword of basic b*tch podcast coaching.
Evergreen podcast content is definitely not timeless.
It is just content you have not looked at in ages.
If your back catalogue feels a bit… awkward, this episode is for you.
Not because you need more episodes.
Because you probably need to stop pretending.
Hi, I’m Neal Veglio, and in this episode of Podcasting Insights, I’m breaking down why “evergreen” became a polite way of saying “I’m never thinking about this again”, and what to do instead.
In this episode, I cover:
- What evergreen was supposed to mean, and what it turned into
- Why podcasters stop sharing old episodes (it gets weirdly emotional)
- How to reintroduce older episodes without pretending they’re new
- How to update the context without rewriting history
- When to let an episode die, on purpose
- A practical idea using Captivate or Buzzsprout to dynamically inject fresh audio into old episodes
If you have episodes you avoid because they make you cringe a bit, or because you mentioned a tool that no longer exists, you’re not broken.
You’ve just progressed.
Now treat the work you already did with a bit more honesty.
Links:
🔗 Podmastery site – https://podmastery.co
🔗 Book a Podcast Audit – https://podmastery.co/lite
Mentioned in this episode:
A Podknows Production
Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/