Podcasting Insights: growth advice for people and brands copertina

Podcasting Insights: growth advice for people and brands

Podcasting Insights: growth advice for people and brands

Di: The Podmaster (Neal Veglio)
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A proposito di questo titolo

Are you a brand or individual who's looking to improve and grow your podcast? You're in the right place. Together, we'll help you attain 'podmastery'. Podcasting is such a complex medium, with so many factors that can impact your success. It's my goal to cover all these topics with you, and help you maximise the results you're getting from your efforts. My name is Neal Veglio and I've been in the podcasting game since 2001, when I became the first person in the UK to upload audio of my then radio show online, and generate an audience. This audience followed me throughout my radio career and engaged with my various other podcasts. But it wasn't always easy. And when I took a career break from radio for a few years in 2007, I had to learn how to build audience without the lift of an FM frequency. I learned a lot from that experience. I now help other podcasters to achieve their goals through my company Podknows Podcasting. Each episode, I'll be offering you some insights into what I've done and what I've helped my clients do with our podcasts in the hope we can help YOU increase your podcast's chances of becoming more successful! And ensuring you can avoid the dreaded 'podfade'!Copyright 2026 The Podmaster (Neal Veglio) Economia Gestione e leadership Leadership
  • Podcast Feedback vs Strategy: Rebrand? Or Just Ask?
    Jan 30 2026

    A lot of podcasters don’t actually need any kind of new strategy.

    They just need honest podcast feedback that tells them what it actually feels like to listen.

    In this episode of Podcasting Insights, I explain why so many shows stall at “fine,” why polite feedback keeps podcasts forgettable, and how growth usually comes from being braver with what already exists.

    You’ll learn:

    • Why “competent” podcasts struggle to grow

    • The real question listeners ask in the first 30 seconds

    • Why delivery matters more than structure

    • How feedback beats endless strategy tweaks

    Links:

    I'd love YOUR feedback: https://www.podmastery.co/survey

    https://podmastery.co

    https://podmastery.co/lite

    Mentioned in this episode:

    A Podknows Production

    Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

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    5 min
  • 'Evergreen' podcast content is a total myth!
    Jan 23 2026

    Seriously. It's become a buzzword of basic b*tch podcast coaching.

    Evergreen podcast content is definitely not timeless.

    It is just content you have not looked at in ages.

    If your back catalogue feels a bit… awkward, this episode is for you.

    Not because you need more episodes.

    Because you probably need to stop pretending.

    Hi, I’m Neal Veglio, and in this episode of Podcasting Insights, I’m breaking down why “evergreen” became a polite way of saying “I’m never thinking about this again”, and what to do instead.

    In this episode, I cover:

    1. What evergreen was supposed to mean, and what it turned into
    2. Why podcasters stop sharing old episodes (it gets weirdly emotional)
    3. How to reintroduce older episodes without pretending they’re new
    4. How to update the context without rewriting history
    5. When to let an episode die, on purpose
    6. A practical idea using Captivate or Buzzsprout to dynamically inject fresh audio into old episodes

    If you have episodes you avoid because they make you cringe a bit, or because you mentioned a tool that no longer exists, you’re not broken.

    You’ve just progressed.

    Now treat the work you already did with a bit more honesty.

    Links:

    🔗 Podmastery site – https://podmastery.co

    🔗 Book a Podcast Audit – https://podmastery.co/lite

    Mentioned in this episode:

    A Podknows Production

    Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

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    8 min
  • Your Podcast Doesn't HAVE To Be Weekly, Ya Know!
    Jan 16 2026

    Most podcasts don’t struggle because the ideas aren’t good.

    They struggle because the release schedule quietly starts to drain the energy out of them.

    Somewhere early on, a lot of podcasters decide they probably 'should' be weekly.

    Not because it makes sense.

    Because it feels serious.

    In this episode, I talk about why recording less can actually make your podcast better.

    I also share a simple way to decide your schedule based on intent, not pressure, and explain why consistency isn’t about never missing a release day. It's about something far deeper.

    If your podcast is starting to feel heavy, rushed, or obligation-driven, this episode will help you reset without disappearing.

    Chapters

    00:00 – You Probably Overcommitted (And You Know It)

    00:53 – Why Weekly Feels “Serious” (But Usually Isn’t Thought Through)

    01:36 – The Guilt Loop That Quietly Ruins Podcasts

    02:12 – Recording From Obligation vs Recording With Intent

    02:47 – What Actually Happened When I Missed Episodes

    03:19 – The Spotlight Effect (And Why No One’s Watching You That Closely)

    03:53 – Frequency Doesn’t Build Trust. Intent Does

    04:15 – What Listeners Really Respond To

    05:07 – Consistency vs Frequency (They’re Not the Same Thing)

    05:50 – Recording Less Without Disappearing

    06:46 – Choosing a Schedule That Actually Fits You

    07:27 – Why People Forget Podcasts (And It’s Not Because You Missed a Week)

    Links:

    🔗 Podmastery site – https://podmastery.co

    🔗 Book a Podcast Audit – https://podmastery.co/lite

    Mentioned in this episode:

    Chapters

    This podcast uses chapters on apps that support them.

    A Podknows Production

    Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

    Book your Podmaster audit

    Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite

    Podmaster audit

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    9 min
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