A lot of people are saying video is the future of podcasting.

That video is the gateway drug — the thing that creates new podcast listeners.

But that story deserves a closer look.

In this episode of Podcasting Insights, I question the growing narrative around video podcasting, discovery, and conversion — and ask whether we’re confusing reach with commitment, and visibility with attention.

This isn’t about dismissing the data.

It’s about questioning the story we’re telling around it.

You’ll learn:

• Why “discovery” is an incomplete metric

• The difference between conversion and gravity

• Why video often benefits from defaults, not desire

• What podcasting’s real strength has always been

• The question creators should be asking instead of “Should I do video?”

Links:

Podnews story on charting clips based podcast:

https://podnews.net/update/complete-rankers

Edison Research – The Evolving Ear:

https://www.edisonresearch.com/how-new-consumers-are-shaping-podcastings-next-chapter-the-evolving-ear-webinar/

I’d love YOUR feedback:

https://www.podmastery.co/survey

I've been doing this 20+ years and run a successful podcast marketing agency.

Want me to audit your podcast?

https://podmastery.co/lite

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/