In this episode, we’re talking with Andy Mulholland, a former real estate team leader who did what most agents never do — he retired profitably from production, reclaimed his time, and then came back to teach agents how to finally get control of their money.

If your income feels unpredictable, your bank balance dictates your decisions, or you’re closing deals but still stressed about cash… this conversation is your wake-up call.

Andy breaks down the Profit First system for real estate agents in plain language — no spreadsheets, no finance jargon.

✅ Why “sell more homes” won’t fix your financial stress
✅ How to flip the traditional real estate money formula to guarantee profit
✅ The exact bank account system that creates consistent owner pay
✅ How to eliminate lifestyle creep and surprise tax bills
✅ Why profit is a habit, not a milestone
✅ How to create financial freedom without burning out or scaling chaos

This episode is a must-listen if you want your business to serve your life — not consume it.

Work With Yvonne: Want help building a real estate business with real systems and real profit?

• 💬 ⁠Built To Profit Community→ [CLICK HERE]⁠

• 🌐⁠ More Ways To Work with Yvonne ⁠

Let’s Connect: 📸 Instagram: [@yvonnearnold_ ]

Like this episode? Subscribe, leave a review, and send this to that agent friend who’s stuck in their business. 🛠️🍸

What You’ll Learn Today:

Welcome back to Martinis & Mentors Podcast with Yvonne Arnold — the place where real estate pros come to cut the fat, fix their business, and actually grow.

In this episode, we're talking about how Shawn Getty went from broke bouncer to #2 EXP team in Alberta, Canada — all by mastering Facebook Marketplace when he had zero marketing budget. Shawn shares his raw, no-BS strategy for generating 20+ deals per year from Marketplace without spending a dime on ads.

Marketplace may have made changes; however, being “resourceful” instead of needed “resources” is the message from Shawn!

✅ The exact Facebook Marketplace posting strategy — including the 10-picture rule, how to write descriptions that convert, and why you need multiple Facebook profiles

✅ How to join and leverage community groups — getting into 100+ local groups (not real estate groups) to maximize your listing exposure across 40+ places

✅ The DM response system that books showings fast — turning "Is this still available?" messages into same-day appointments with a simple 5-message sequence

✅ The "You're Okay, I'm Okay" troll management technique — how to handle negative comments on your posts and turn them into educational opportunities that impress your entire audience

✅ The 42 negotiation strategy — going four layers deep on pain points to uncover the real emotional drivers behind buying decisions (this changes everything)

✅ How to scale from 4 to 53 team members in one year — using old-school skills training, daily role-play, and organic lead generation instead of expensive paid leads

Work With Yvonne:

Want help building a real estate business with real systems and real profit?

📥 ⁠Discovery Call with Yvonne [Click here] ⁠ 💬⁠ Built To Profit (Skool Community) [Click here]⁠ 📌 All Links + Offers →⁠ [Stan Store]⁠

Let’s Connect: 📸 Instagram: @yvonnearnold_

Like this episode? Subscribe, leave a review, and send this to that agent friend who needs help with their business. 🛠️🍸

Yvonne sits down with Julia O. Buckley, Operations Manager for The Laughton Team in Arizona, to talk about what real operations looks like behind a high-producing team—and how solo agents can borrow the same principles without needing a massive staff. Julia shares her journey from being an 18-year-old assistant in the REO world to helping support a team closing roughly 1,800 transactions a year. They break down the difference between managing and leading, why operators shouldn’t try to “fix” agents, and how to simplify systems so they actually get used. If you’re drowning in shiny-object tools, juggling chaos, or running a business that depends on you doing everything… this episode brings you back to the basics that scale.

What You’ll Learn Today:

• Managing vs. leading in real estate operations—and how great leaders put people in the right seats so they can thrive.

• How strong ops supports agent personalities (instead of trying to change them)—and why that’s the real “superpower.”

• The simplest systems that create the biggest business lift: a dialed-in post-close client-for-life plan, consistent daily lead gen, and recording your processes to build leverage fast.

Work With Yvonne: Want help building a real estate business with real systems and real profit?

• 💬 Built To Profit Community→ [CLICK HERE]
• 🌐 More Ways To Work with Yvonne

Let’s Connect:
📸 Instagram: [@yvonnearnold_ ]

Like this episode?
Subscribe, leave a review, and send this to that agent friend who’s stuck in their business . 🛠️🍸

Affordable housing is one of the most talked-about topics in real estate—and one of the most misunderstood.

In this episode, veteran real estate professional Yvonne Arnold breaks down the real forces shaping today’s housing market, including mortgage rates, 50-year mortgages, government-backed lending, Fannie Mae and Freddie Mac, mortgage-backed securities, REO bulk sales, institutional investors, and housing supply constraints.

This episode explains how housing cycles repeat, why financing solutions don’t fix affordability, what happens to foreclosures behind the scenes, and what Realtors and consumers need to understand about where the market is headed next.

Designed for real estate agents, homebuyers, sellers, and anyone looking for clear, fact-based insight into housing policy, affordability, and market cycles—without hype and very little politics.

Connect with me HERE https://stan.store/YvonneArnold

Welcome back to Martinis & Mentors Podcast with Yvonne Arnold — the place where real estate pros come to cut the fat, fix their business, and actually grow.

In this episode, we’re talking about why most agents are working harder than ever… and still not getting paid like they should — because they’re following noise instead of numbers.

If you’ve ever felt like you’re busy all day but profit isn’t moving, or you’re wondering what’s actually worth your time in this market, this episode is for you.

David Caldwell (real estate data king, brokerage owner, and straight-shooter) breaks down how to make decisions the way CEOs do: based on economics, not ego.

What You’ll Learn Today:

✅ How to use data to pick high-probability actions (and stop wasting time on low-return “busy work”)

✅ How to evaluate marketing + lead sources by profit, not popularity (including the real cost of paid leads and “viral” content)

✅ A simple framework to simplify your business so you can protect margin, reclaim time, and stop chasing a bigger scoreboard

✅ Why most agents overcomplicate growth — and how “less but better” produces more income and more freedom

✅ The #1 question to ask your sphere right now to generate referrals in a tight market: “Who do you know who tried to buy or sell this year and couldn’t?”

✅ How to run smarter listing conversations using market stats (active vs pending, price band tracking, and the truth about overpriced homes)

Work With Yvonne:

Want help building a real estate business with real systems and real profit?

📥 Discovery Call with Yvonne [Click here]
💬 Built To Profit (Skool Community) [Click here]
📌 All Links + Offers → [Stan Store]

Let’s Connect:
📸 Instagram: [@yvonnearnold_]

Like this episode?
Subscribe, leave a review, and send this to that agent friend who needs help with their business. 🛠️🍸

We need to talk about a belief that sounds responsible… but quietly drains profit.

“If I just work a little harder, things will fall into place.”

In this Final Sip Friday episode of Martinis & Mentors, Yvonne Arnold breaks down why hard work isn’t the problem—and why unfocused, unsupported, and unmeasured effort is costing smart, busy professionals time, money, and sanity.

If you ended the year busy, available, and saying yes—yet profit didn’t move and life didn’t get lighter—this episode is for you.

You’ll learn:

• Why effort without structure creates exhaustion, not growth

• How “toleration” quietly keeps businesses stuck

• What to subtract before you add another goal, hire, or platform

• The belief shift that actually creates momentum and profit

This isn’t motivation. It’s clarity.
Less hustle. Better decisions. Real leverage.

🎁 Download the End-of-Year Reset Worksheet linked in the show notes
📅 Join Yvonne and industry leaders on January 16 for a live, 2-hour Plan to Profit working session

Cheers to doing less, better, and on purpose. 🍸

Welcome back to Martinis & Mentors Podcast with Yvonne Arnold.

In this episode, we're talking with Andy Mulholland, founder of Simple Numbers, who went from producing agent to building a 200-300 home-per-year team, then walked away completely. Now he's on a mission to eradicate real estate agent poverty by teaching agents how to actually run their business like a business — not just sell real estate.

What You'll Learn Today:

✅ Why agents are dying broke — and the #1 mistake that keeps you stuck in production even when you're "successful."

✅ The 5-section financial model every agent needs — How to structure your business so you actually keep money (hint: it's all about the size of your "pie pieces")

✅ The solo agent vs. team profitability breakdown — Why higher revenue doesn't mean more profit, and how to know if you're overspending or giving away too much in splits

✅ How to pay yourself correctly as a producing team leader — The 3 ways Andy says you should be compensated (and why most agents are doing it wrong)

Bottom line: If you're making high income but have nothing to show for it, or if you're building a team but making less than when you were solo, this episode will change everything.

Want more content like this?...

Join Andy and I along with our friends Will Draper and Kalie Kinsella on January 16 at 9:00 am PST for a 2 Hour Webinar: Plan To Profit REGISTER HERE

💬 Join me inside Built to Profit Community →⁠⁠JOIN NOW⁠ ⁠

Let’s Connect: 📸 Instagram: ⁠⁠⁠@yvonnearnold_⁠⁠⁠

Spotify Podcast: ⁠⁠⁠⁠Martinis & Mentors on Spotify⁠⁠⁠⁠

Apple Podcast: ⁠Martinis & Mentors on Apple

Like this episode? Subscribe, leave a review, and send this to the agent who needs to stop "trying everything" and start building repeatable results. 📬🍸

“How a cinematographer became a multi-state mortgage builder, top agent, and real estate entrepreneur.”

Welcome back to Martinis & Mentors with Yvonne Arnold —

Today’s conversation is one for the books. I’m joined by Sergio Gonzalez, a guy whose career path looks like a highlight reel of every major real estate era of the last 25 years — film industry beginnings, subprime boom, Dodd-Frank collapse, multi-state mortgage expansion, top-producing agent life, escrow company success, and building a full-blown real estate services ecosystem.

If you’ve ever asked yourself:“How do I stay relevant and profitable no matter what the market throws at me?”…this episode is your new masterclass.

We get into identity shifts, grit, systems, data, lawsuits 🤣, building verticals, and the truth about value in this industry.

✅ Reinvention without losing your mind How Sergio pivoted from Hollywood cinematography to lending, to owning a 13-state mortgage company, to top agent, to launching escrow & title companies — and what each reinvention really required.

✅ Why skill beats marketing every time The door-knocking, FSBO, expired grind that turned Sergio into Rookie of the Year — and why agents who rely only on marketing stay stuck.

✅ The truth about building teams, systems & operational infrastructure What Sergio learned the hard way: your “next level” requires processes, accountability, and leadership… not another postcard campaign.

✅ Data: the real differentiator in 2025 and beyond How agents can use title + county data, AI, and neighborhood analytics to instantly elevate expertise and win listings consistently.

Want real systems, real accountability, and real profit in your real estate business?

💬 Built To Profit Community

Weekly operations + systems coaching to grow like an actual business, not a hobby.⁠→JOIN TODAY⁠

📌 More Courses + Offers⁠→ Check them out HERE⁠

📸 Instagram: @yvonnearnold_

Subscribe, leave a review, and send it with your agent friends