Welcome back to Martinis & Mentors Podcast with Yvonne Arnold — the place where real estate pros come to cut the fat, fix their business, and actually grow.

In this episode, we're talking about how Shawn Getty went from broke bouncer to #2 EXP team in Alberta, Canada — all by mastering Facebook Marketplace when he had zero marketing budget. Shawn shares his raw, no-BS strategy for generating 20+ deals per year from Marketplace without spending a dime on ads.

Marketplace may have made changes; however, being “resourceful” instead of needed “resources” is the message from Shawn!

✅ The exact Facebook Marketplace posting strategy — including the 10-picture rule, how to write descriptions that convert, and why you need multiple Facebook profiles

✅ How to join and leverage community groups — getting into 100+ local groups (not real estate groups) to maximize your listing exposure across 40+ places

✅ The DM response system that books showings fast — turning "Is this still available?" messages into same-day appointments with a simple 5-message sequence

✅ The "You're Okay, I'm Okay" troll management technique — how to handle negative comments on your posts and turn them into educational opportunities that impress your entire audience

✅ The 42 negotiation strategy — going four layers deep on pain points to uncover the real emotional drivers behind buying decisions (this changes everything)

✅ How to scale from 4 to 53 team members in one year — using old-school skills training, daily role-play, and organic lead generation instead of expensive paid leads

Work With Yvonne:

Want help building a real estate business with real systems and real profit?

📥 ⁠Discovery Call with Yvonne [Click here] ⁠ 💬⁠ Built To Profit (Skool Community) [Click here]⁠ 📌 All Links + Offers →⁠ [Stan Store]⁠

Let’s Connect: 📸 Instagram: @yvonnearnold_

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