Are you faking confidence on LinkedIn? In this episode, Michelle J Raymond speaks directly to B2B marketers who feel like they’re “figuring it out as they go” on LinkedIn. If you’ve ever thought, “I don’t know what I don’t know,” this conversation is for you.

We unpack the real cost of guessing, why generic advice and AI tools aren’t enough on their own, and how to build genuine LinkedIn strategy confidence that delivers measurable ROI. If you’re responsible for brand awareness, leads, Company Pages, or employee advocacy, this will resonate.

Key moments in this episode -

0:00 Fake It Till You Make It on LinkedIn: The Real Cost

01:27 Why Marketers Are Struggling on LinkedIn

04:27 Overwhelming Reality of Modern Marketing

05:43 What You Actually Need to Succeed

06:10 Why Generic/AI-Generated Strategies Can Lead You Astray

07:19 What a Proper LinkedIn Strategy Should Give You (Clarity + Analytics)

09:23 No One-Size-Fits-All: Ask for Help and Get Tailored Support

10:27 Next Steps: Book the Free Strategy Intro Call (Wrap-Up)

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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260217_michelle-raymond_feb-analytics-strategy_en&utm_content=audio&utm_term=q1

If you're struggling to grow your LinkedIn Company Page, this episode is for you. In this episode, Michelle J Raymond dives into the essential 4C's framework for growing your LinkedIn Company Page.

Key moments in this episode -

00:00 Introduction: Is Your Company Page Built to Grow?

01:10 Understanding the Four C's Framework

04:09 Clarity: Defining Ownership and Audience

06:19 Content: Crafting Engaging Posts

09:32 Community: Building Connections and Engagement

13:49 Cadence: Maintaining Consistency and Reporting

15:27 Conclusion: Implementing the Four C's for Success

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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260210_michelle-raymond_feb-analytics-strategy_en&utm_content=audio&utm_term=q1

What is 360Brew? Is it a brand-new LinkedIn algorithm? Does it change your reach? Should B2B marketers change their content strategy?

Michelle J Raymond explains in plain English what 360Brew actually is, how it works behind the scenes, and what really matters for growth on LinkedIn in 2026.

In this episode, you’ll learn:

1. What 360Brew really is (and what it isn’t)
2. How LinkedIn evaluates content signals today
3. Whether 360Brew changes reach or visibility
4. What 360Brew means for B2B marketers and Company Pages
5. Why strategy, relevance, and consistency still beat hacks

Key moments in this episode -

00:00 Introduction to LinkedIn's 360Brew

03:06 Understanding 360Brew: What It Is and Why It Matters

06:15 How 360Brew Works: A Deep Dive

07:49 Impact of 360Brew on Reach and Visibility

11:26 360Brew for B2B Marketers: Key Insights

15:06 Company Pages and 360Brew: Best Practices

18:00 Employee Advocacy in the Age of 360Brew

20:05 Posting Strategies and Formats on LinkedIn

21:47 Rapid Myth Busting and Final Thoughts

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260203_michelle-raymond_feb-analytics-strategy_en&utm_content=audio&utm_term=q1

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4. B2B Growth Co newsletter

#LinkedIn #B2BMarketing #LinkedInAlgorithm

If your leaders want control and your employees want nothing to do with LinkedIn, you don’t have a content problem; you have an alignment problem. Michelle J Raymond explains why employee advocacy fails on LinkedIn and what actually gets teams confidently showing up.

Learn how Company Pages should lead strategy while employees scale trust, visibility and real B2B growth.

Key moments in this episode -

00:00 The Alignment Problem in Employee Advocacy

00:47 The Human Side of LinkedIn

01:26 Leadership Perspective on LinkedIn

05:31 Employee Perspective on LinkedIn

09:02 The Power of Communication

11:20 Alignment and Activation

14:25 Clarity and Confidence

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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260127_michelle-raymond_jan-sm-study_en&utm_content=audio&utm_term=q1

#LinkedIn #EmployeeAdvocacy #B2BMarketing

Most B2B brands are running their LinkedIn Company Pages like personal profiles, and it’s quietly killing results.

In this episode, Michelle J Raymond breaks down the biggest mistakes B2B marketers make with LinkedIn Company Pages and what must change in 2026 to drive real visibility, engagement and brand growth.

If you manage a LinkedIn Company Page, lead B2B marketing, or are responsible for employee advocacy and brand visibility, this episode will help you reset your LinkedIn strategy for 2026.

Key moments in this episode -

00:00 – Why LinkedIn Company Pages fail

02:00 – Copying LinkedIn creators won't help your Page

04:00 – Stop Neglecting Your LinkedIn Company Page

06:00 – Content That Works on LinkedIn Company Pages

09:00 – LinkedIn Page advocacy for Company Page growth

11:00 – How To Use Your LinkedIn Page Best

13:00 – Templated Content Doesn't Work On Company Pages

14:00 – Smart LinkedIn experiments for Company Pages

15:00 – Build a Niche Audience for Your LinkedIn Page

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4. B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260120_michelle-raymond_jan-sm-study_en&utm_content=audio&utm_term=q1

#LinkedIn #LinkedInCompanyPages #B2BMarketing

Join Michelle J Raymond as she breaks down the major shifts and strategies for LinkedIn B2B marketing in 2026. From the introduction of 360Brew and the rise of pay-to-play features, to the changing demographics of LinkedIn users, she covers all the essential updates.

Discover the importance of revisiting your marketing fundamentals, updating your profile and Company Page, and maximising the Power of Two by aligning company and employee efforts.

This episode is packed with insights to help you stand out and achieve your LinkedIn goals in the coming year.

Key moments in this episode -

00:00 Introduction: New Year, New Playbook

01:04 Reflecting on LinkedIn Changes in 2025

01:34 Understanding the 360Brew LinkedIn Algorithm

03:41 Key Shifts in LinkedIn's Platform

07:42 The Importance of a Strong LinkedIn Strategy

11:06 Revamping Your LinkedIn Presence

13:44 The Power of Two: Company Pages and Employees

16:36 Final Thoughts and Looking Ahead

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4. B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260113_michelle-raymond_jan-sm-study_en&utm_content=audio&utm_term=q1

What does brain science really teach us about LinkedIn marketing for B2B marketers?

In this episode of Social Media for B2B Growth, LinkedIn expert Michelle J Raymond is joined by marketing behavioural science specialist Nancy Harhut to break down how emotion, relevance, repetition, and buyer psychology shape decision-making on LinkedIn.

You’ll learn why B2B buyers are never purely rational, why niche LinkedIn content outperforms broad thought leadership, and how to create LinkedIn marketing that drives trust, engagement, and sales — without sounding salesy.

If you’re a B2B marketer using LinkedIn as a growth channel, this episode will change how you plan, write, and prioritise your LinkedIn content.

Key moments in this episode -

00:00 LinkedIn Marketing Myths in B2B

02:50 Emotion and Decision-Making in LinkedIn Marketing

05:45 Fear, FOMO, and Loss Aversion on LinkedIn

08:20 Repetition and Trust in LinkedIn Marketing

11:35 LinkedIn’s Shift from Reach to Relevance

14:50 Niche LinkedIn Marketing for B2B Growth

18:15 Reducing Friction in LinkedIn Marketing Content

22:25 Why Your Product Shouldn’t Be the Hero on LinkedIn

25:45 One LinkedIn Marketing Change B2B Marketers Should Make

29:10 The Future of LinkedIn Marketing for B2B Brands

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4. B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260106_michelle-raymond_jan-sm-study_en&utm_content=audio&utm_term=q1

Metricool Social Media Study 2026

LinkedIn marketing is changing, and many B2B brands are heading into 2026 with the wrong priorities.

In this episode, LinkedIn expert Michelle J Raymond is joined by marketing strategist Bec Chappell to unpack a practical B2B marketing reset for LinkedIn in 2026.

They explore what businesses need to stop, start, rethink and redo to get better results from LinkedIn, without relying on AI shortcuts, beige content or chasing the algorithm.

You’ll learn:

1. Why LinkedIn strategy must align with real marketing fundamentals
2. How brand and relevance drive better B2B outcomes on LinkedIn
3. What role LinkedIn should play in your wider marketing mix
4. How to prepare your LinkedIn marketing for 2026 with confidence

If you’re a B2B marketer, founder or leader using LinkedIn to drive growth, this episode will help you focus on what actually matters next.

Key moments in this episode -

00:00 – The B2B Marketing Reset for 2026

02:15 – Why AI Is Hurting LinkedIn Strategy

09:30 – Bringing Brand Back to LinkedIn

16:10 – Rethinking LinkedIn’s Role in B2B Marketing

21:40 – Aligning Marketing Strategy and LinkedIn

26:40 – How to Prepare Your LinkedIn Strategy for 2026

30:15 – Final Advice for B2B Marketers

Connect with Bec Chappell on LinkedIn

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4. B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251216_michelle-raymond_dec-premium_en&utm_content=audio&utm_term=q3

#b2bmarketing #linkedin #linkedinmarketing