What is 360Brew? Is it a brand-new LinkedIn algorithm? Does it change your reach? Should B2B marketers change their content strategy?

Michelle J Raymond explains in plain English what 360Brew actually is, how it works behind the scenes, and what really matters for growth on LinkedIn in 2026.

In this episode, you’ll learn:

1. What 360Brew really is (and what it isn’t)
2. How LinkedIn evaluates content signals today
3. Whether 360Brew changes reach or visibility
4. What 360Brew means for B2B marketers and Company Pages
5. Why strategy, relevance, and consistency still beat hacks

Key moments in this episode -

00:00 Introduction to LinkedIn's 360Brew

03:06 Understanding 360Brew: What It Is and Why It Matters

06:15 How 360Brew Works: A Deep Dive

07:49 Impact of 360Brew on Reach and Visibility

11:26 360Brew for B2B Marketers: Key Insights

15:06 Company Pages and 360Brew: Best Practices

18:00 Employee Advocacy in the Age of 360Brew

20:05 Posting Strategies and Formats on LinkedIn

21:47 Rapid Myth Busting and Final Thoughts

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260203_michelle-raymond_feb-analytics-strategy_en&utm_content=audio&utm_term=q1

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