Are you faking confidence on LinkedIn? In this episode, Michelle J Raymond speaks directly to B2B marketers who feel like they’re “figuring it out as they go” on LinkedIn. If you’ve ever thought, “I don’t know what I don’t know,” this conversation is for you.

We unpack the real cost of guessing, why generic advice and AI tools aren’t enough on their own, and how to build genuine LinkedIn strategy confidence that delivers measurable ROI. If you’re responsible for brand awareness, leads, Company Pages, or employee advocacy, this will resonate.

Key moments in this episode -

0:00 Fake It Till You Make It on LinkedIn: The Real Cost

01:27 Why Marketers Are Struggling on LinkedIn

04:27 Overwhelming Reality of Modern Marketing

05:43 What You Actually Need to Succeed

06:10 Why Generic/AI-Generated Strategies Can Lead You Astray

07:19 What a Proper LinkedIn Strategy Should Give You (Clarity + Analytics)

09:23 No One-Size-Fits-All: Ask for Help and Get Tailored Support

10:27 Next Steps: Book the Free Strategy Intro Call (Wrap-Up)

1. Michelle J Raymond on LinkedIn
2. Book a free intro call
3. https://socialmediaforb2bgrowthpodcast.com/
4. B2B Growth Co newsletter

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260217_michelle-raymond_feb-analytics-strategy_en&utm_content=audio&utm_term=q1