Send us Fan Mail

Google just gave advertisers control over where their daily budget actually goes across networks, but there’s a February 2027 auto-migration hiding in the small print.

In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down channel prioritisation, Google’s new budget allocation feature for search campaigns. Explaining how to set high and low priority channels, apply percentage caps on secondary inventory like display select, and prevent ad spend from bleeding into placements that don’t perform.

Learn why the feature itself is a reasonable addition, why the automatic migration in February 2027 is the real risk, and what to check in your campaigns now before Google reallocates your budget for you. With Q4 and Black Friday spend at its peak, this is exactly the wrong time to let Google decide where your money goes.

Get your free discovery call with Jeremy here: https://www.younganddigital.marketing/services#GoogleAdsManagement

Scale your store with 1:1 founder advisory coaching: https://www.younganddigital.marketing/one-to-one-coaching

Send us Fan Mail

Most advertisers celebrate a record Black Friday revenue week, then quietly lose money once the returns come in and the ad spend is counted.

This episode is a recording of the Profit Metrics Black Friday Roundtable, hosted by Sam Kellert at Profit Metrics, featuring Jeremy Young alongside Ruben
Runneboom from Taskforce and Thomas Eccel from Profit Metrics.

Covering discount depth by product margin, why your best sellers probably shouldn’t be your most discounted, how to test your offer before it counts, and why a cascading discount structure can protect profitability while still generating a compelling headline offer.

Learn why extending your sale into a Black Month beats a single weekend for algorithm performance, how to use day-by-day seasonality adjustments around peak, and why gross profit after ad spend is the only metric worth celebrating, not ROAS, not revenue.

Watch the full roundtable at: https://lp.profitmetrics.io/black-friday-roundtable?utm_source=jeremy-young&utm_medium=influencer&utm_campaign=bf-roundtable-2026&utm_content=li-post

Get your free discovery call with Jeremy here: https://www.younganddigital.marketing/services#GoogleAdsManagement

Scale your store with 1:1 founder advisory coaching: https://www.younganddigital.marketing/one-to-one-coaching

Send us Fan Mail

Q4 2026 is here and if your Google Ads account isn’t ready by now, this eight-step playbook and free downloadable checklist is your fastest route to being prepared.

In this episode of the Google Ads Unleashed Podcast, host Jeremy walks through the exact Q4 framework Y&D runs across every client account. C

overing Google-friendly offer design, algorithm preparation, seasonality bid adjustments, promotion mode, demand gen creative strategy, daily media buying during peak, and how to wind down fast before post-sale overspend wipes out your profit.

Download the free Q4 Google Ads Checklist checklist at: https://checklist.younganddigital.marketing

Get your free discovery call with Jeremy here: https://www.younganddigital.marketing/services#GoogleAdsManagement

Scale your store with 1:1 founder advisory coaching: https://www.younganddigital.marketing/one-to-one-coaching

Send us Fan Mail

Pausing your Google Ads campaigns feels safe, but it's the restart that breaks things, and most advertisers only find out the hard way.

In this episode of the Google Ads Unleashed Podcast, host Jeremy cuts through the scaremongering and gives an honest account of the four real consequences of pausing. Including stale smart bidding signals, a forced relearning period on restart, decaying remarketing lists, and competitors consolidating your auction position while you're dark.

Learn why a trickle beats a flatline every time, how data exclusions can protect your account during short pauses, and why almost every reason to pause everything is actually a reason to pause something. If Q4 is your peak season and you're tempted to go dark before November, this episode will make you think twice.

Get your free discovery call with Jeremy here: https://www.younganddigital.marketing/services#GoogleAdsManagement

Scale your store with 1:1 founder advisory coaching: https://www.younganddigital.marketing/one-to-one-coaching

Send us Fan Mail

Your competitors have access to the same campaign types, the same bidding strategies, and the same AI, but they can't copy your customer data.

In this episode of the Google Ads Unleashed Podcast, host Jeremy makes the case that first-party data is the single biggest untapped edge in most Google Ads accounts, walking through the four feeds every advertiser should be connecting.

Learn how to automate your customer list uploads through Klaviyo, why Google has been auto-assigning customer types since August 18th and what that means if your lists were never properly labelled, and why feeding negative signals like serial returners is just as powerful as feeding your best customers. If you're running Google Ads without any of this in place, this episode is the audit checklist you didn't know you needed.

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

Send us Fan Mail

A client was spending €5,000 a month on branded search because a YouTube tutorial said to, so we ran a geo test to prove it either way.

In this episode of the Google Ads Unleashed Podcast, host Jeremy walks through a full brand search incrementality test for a toothbrush brand, splitting Germany into two equal regions, running a six-week geo holdout, and tracking every metric.

The results were unambiguous: revenue in the test region was only 0.6% lower, organic clicks rose 22%, and paid search orders that disappeared were almost entirely replaced by organic, confirming that branded search demand was already theirs at zero cost.

Get your free discovery call with Jeremy here: https://www.younganddigital.marketing/services#GoogleAdsManagement

Scale your store with 1:1 founder advisory coaching: https://www.younganddigital.marketing/one-to-one-coaching

Send us Fan Mail

Google is removing language targeting from search and AI Max campaigns in September, and it may have been quietly suppressing your quality score all along.

In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down exactly what is changing, why campaign-level language targeting has always been a questionable setting for pull marketing, and why blocking multilingual buyers from seeing your ads could have been artificially depressing your ad relevance and quality score for years.

Advertisers operating in multilingual markets like Germany, the Netherlands, Canada, and Ireland where educated, multilingual buyers have likely been excluded by English-only language settings.

Get your free discovery call with Jeremy here: https://www.younganddigital.marketing/services#GoogleAdsManagement

Scale your store with 1:1 founder advisory coaching: https://www.younganddigital.marketing/one-to-one-coaching

Send us Fan Mail

The DSA migration to AI Max was delayed, but a different deadline on September 1st is already here, and your campaigns may be affected right now.

In this episode of the Google Ads Unleashed Podcast, host Jeremy cuts through the confusion around Google's AI Max rollout, explaining exactly which campaigns are being auto-upgraded in September. Those using campaign-level broad match settings or automatically created assets, why the delayed DSA headlines gave many advertisers a false sense of security, and what AI Max's URL expansion and text customisation features actually do in practice.

Learn what to audit in your account before the upgrade happens, why Jeremy's agency has seen strong results from text customisation but not from final URL expansion, and why proactively migrating now could give you a competitive edge before the February 2027 DSA deadline lands.

Get your free discovery call with Jeremy here: https://www.younganddigital.marketing/services#GoogleAdsManagement

Scale your store with 1:1 founder advisory coaching: https://www.younganddigital.marketing/one-to-one-coaching