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Google just gave advertisers control over where their daily budget actually goes across networks, but there’s a February 2027 auto-migration hiding in the small print.

In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down channel prioritisation, Google’s new budget allocation feature for search campaigns. Explaining how to set high and low priority channels, apply percentage caps on secondary inventory like display select, and prevent ad spend from bleeding into placements that don’t perform.

Learn why the feature itself is a reasonable addition, why the automatic migration in February 2027 is the real risk, and what to check in your campaigns now before Google reallocates your budget for you. With Q4 and Black Friday spend at its peak, this is exactly the wrong time to let Google decide where your money goes.

Get your free discovery call with Jeremy here: https://www.younganddigital.marketing/services#GoogleAdsManagement

Scale your store with 1:1 founder advisory coaching: https://www.younganddigital.marketing/one-to-one-coaching

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Most advertisers celebrate a record Black Friday revenue week, then quietly lose money once the returns come in and the ad spend is counted.

This episode is a recording of the Profit Metrics Black Friday Roundtable, hosted by Sam Kellert at Profit Metrics, featuring Jeremy Young alongside Ruben
Runneboom from Taskforce and Thomas Eccel from Profit Metrics.

Covering discount depth by product margin, why your best sellers probably shouldn’t be your most discounted, how to test your offer before it counts, and why a cascading discount structure can protect profitability while still generating a compelling headline offer.

Learn why extending your sale into a Black Month beats a single weekend for algorithm performance, how to use day-by-day seasonality adjustments around peak, and why gross profit after ad spend is the only metric worth celebrating, not ROAS, not revenue.

Watch the full roundtable at: https://lp.profitmetrics.io/black-friday-roundtable?utm_source=jeremy-young&utm_medium=influencer&utm_campaign=bf-roundtable-2026&utm_content=li-post

Get your free discovery call with Jeremy here: https://www.younganddigital.marketing/services#GoogleAdsManagement

Scale your store with 1:1 founder advisory coaching: https://www.younganddigital.marketing/one-to-one-coaching

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Q4 2026 is here and if your Google Ads account isn’t ready by now, this eight-step playbook and free downloadable checklist is your fastest route to being prepared.

In this episode of the Google Ads Unleashed Podcast, host Jeremy walks through the exact Q4 framework Y&D runs across every client account. C

overing Google-friendly offer design, algorithm preparation, seasonality bid adjustments, promotion mode, demand gen creative strategy, daily media buying during peak, and how to wind down fast before post-sale overspend wipes out your profit.

Download the free Q4 Google Ads Checklist checklist at: https://checklist.younganddigital.marketing

Get your free discovery call with Jeremy here: https://www.younganddigital.marketing/services#GoogleAdsManagement

Scale your store with 1:1 founder advisory coaching: https://www.younganddigital.marketing/one-to-one-coaching