Google Ads AI Max Upgrades Are Live, Not Delayed & Who's Affected
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Google Ads AI Max Upgrades Are Live, Not Delayed & Who's Affected
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The DSA migration to AI Max was delayed, but a different deadline on September 1st is already here, and your campaigns may be affected right now.
In this episode of the Google Ads Unleashed Podcast, host Jeremy cuts through the confusion around Google's AI Max rollout, explaining exactly which campaigns are being auto-upgraded in September. Those using campaign-level broad match settings or automatically created assets, why the delayed DSA headlines gave many advertisers a false sense of security, and what AI Max's URL expansion and text customisation features actually do in practice.
Learn what to audit in your account before the upgrade happens, why Jeremy's agency has seen strong results from text customisation but not from final URL expansion, and why proactively migrating now could give you a competitive edge before the February 2027 DSA deadline lands.
Get your free discovery call with Jeremy here: https://www.younganddigital.marketing/services#GoogleAdsManagement
Scale your store with 1:1 founder advisory coaching: https://www.younganddigital.marketing/one-to-one-coaching