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Most advertisers celebrate a record Black Friday revenue week, then quietly lose money once the returns come in and the ad spend is counted.

This episode is a recording of the Profit Metrics Black Friday Roundtable, hosted by Sam Kellert at Profit Metrics, featuring Jeremy Young alongside Ruben
Runneboom from Taskforce and Thomas Eccel from Profit Metrics.

Covering discount depth by product margin, why your best sellers probably shouldn’t be your most discounted, how to test your offer before it counts, and why a cascading discount structure can protect profitability while still generating a compelling headline offer.

Learn why extending your sale into a Black Month beats a single weekend for algorithm performance, how to use day-by-day seasonality adjustments around peak, and why gross profit after ad spend is the only metric worth celebrating, not ROAS, not revenue.

Watch the full roundtable at: https://lp.profitmetrics.io/black-friday-roundtable?utm_source=jeremy-young&utm_medium=influencer&utm_campaign=bf-roundtable-2026&utm_content=li-post

Get your free discovery call with Jeremy here: https://www.younganddigital.marketing/services#GoogleAdsManagement

Scale your store with 1:1 founder advisory coaching: https://www.younganddigital.marketing/one-to-one-coaching