AI has lowered the barrier to creating content—but raised the bar for being worth listening to.

In this episode of Click, Brand & Beyond, we explore how AI is reshaping content, attention, and originality—and why simply publishing more is no longer enough.

We talk about:

• Content fatigue and audience burnout

• Why people are disconnecting from social platforms

• How AI helps creation—but can’t replace original thinking

• The real role of platforms as modern gatekeepers

• What still makes people stop, listen, and share

This conversation is for anyone building a brand, a business, or a voice—and wondering how to stay relevant when AI can produce content at scale.

Less noise.
More clarity.
And a grounded take on what actually matters next.

🎧 Listen now and rethink your content strategy.

Most niche brands in India don’t fail because their products are bad.They fail because they chase scale without clarity.In this episode of Click, Brand & Beyond, we sit down with Sajju Jain — global board member of the Harvard Alumni Association, serial entrepreneur, and startup mentor — to unpack one of the most misunderstood questions founders ask:👉 How does a niche brand grow without losing its soul—or bleeding money?We discuss:- Why discipline matters more than marketing budgets- The real reason brands like Rolex don’t chase mass demand- How niche product companies should think about growth vs scale- What “brand” actually means in the digital age (and why jingles no longer work)- How small businesses can build recall, trust, and demand with limited resources- Why consistency beats virality, creativity, and even executionIf you’re building a niche brand, craft-led business, premium product, or service business in India, this conversation will fundamentally change how you think about growth.🎧 Watch till the end for a powerful framework on clarity → discipline → consistency, and why most founders get this order wrong.

The internet is drowning in AI-generated content. Content that show lions attacking people, monkeys stealing things, emotionally manipulative videos created with a single prompt. Platforms are filling up with what one host calls "low-value, emotional fluff."

So how does a business actually cut through the noise?

In this episode, hosts Nisha Prakash and Anoop Kurup sit down with marketing veteran Avinash Joshi to tackle the uncomfortable truth about content in 2026: the algorithm doesn't care if your content is real, your audience eventually will.

They discuss:-

- Why chasing AI-generated viral trends is a trap (and what to do instead)

- The overlooked power of "stray content"

- Why Instagram Stories might be your most underrated tool right now

- The difference between having an opinion and having a point of view

- How to get risk-averse clients to embrace brave ideas (hint: add a "time to be brave" slide)

Plus, the line that sums up the entire episode: "let's introduce some human stupidity into it."

If you're a brand, marketer, or creator wondering how to stay relevant when everyone has access to the same AI tools, this one's for you.

Everybody's panicking about AI. But is pumping out AI-generated content really the answer?

In this episode, Anoop, Nisha, and marketing veteran Avinash Joshi (CMO, Open Gate) get into the hard truths about what actually works in marketing today.

We discuss:→ What brands like Havells and Atomberg get right (and what most startups get wrong)→ Why "garbage in, garbage out" applies to AI marketing→ The difference between price sensitivity and value paranoia in India→ Why the basics of marketing still beat the latest tools

Avinash brings 20+ years of agency and brand-side experience — from building campaigns for legacy brands to running his own agency to launching a biker apparel line.

His take? AI is great in the hands of an expert. In the hands of everyone else? It's just faster garbage.

If you're tired of the AI hype and want clarity on what actually moves the needle, this one's for you.

Hey there! Welcome to another episode of "Click, Brand, and Beyond".

In this episode of LinkedIn Timeline Talk, Nisha and Anoop dive into how Netflix is reviving old movies that never got their due—and what that says about nostalgia and consumption today. They explore how ads are targeted differently for men and women, why Indian advertising leans heavily on emotion and status, and how Cadbury continues to dominate the chocolate market.

They also decode India’s unique consumer psychology: splurging ₹50k on luxury without blinking, yet bargaining for a ₹20 onion… watching pirated films on an iPhone but refusing a Netflix subscription… and how “cheap means low quality” still shapes our choices.

From visible vs. invisible purchases to the quick-commerce convenience fee psyche, this episode unpacks how wants, needs, and status quietly run the show. Tune in for a deep, relatable, and eye-opening take on modern consumer behaviour.

Hey there! Welcome to another episode of "Click, Brand, and Beyond".

In this episode of LinkedIn Timeline Talk, Nisha and Anoop break down how AI becomes dramatically more powerful when given the right context—and how most people still use it only for basic chats or daily tasks. They explore AI’s role in research, why prompting is a skill we’re all still learning, and how making AI ask you questions can unlock better results.

They also dive into the idea of invisible vs. visible purchases, why pricing differs between organic and regular products, and how premium brands justify their price through storytelling. The takeaway? Simplify your product, sharpen your narrative, and show people why something costs what it does. Tune in for an episode packed with clarity, context, and fresh perspectives on AI and value.

Hey there! Welcome to another episode of "Click, Brand, and Beyond".

In this episode, Nisha and Anoop break down the real game behind audience targeting—beyond vanity metrics and guesswork. They dive into how to truly understand your audience, practical ways to search and narrow the right crowd, and the grey area of scraping data from Google. Plus, a peek into how AI can help build smarter briefs and sharper targeting—not generic blasts. If you’ve ever wondered “Who am I really talking to?” — this episode hands you the clarity.

Hey there! Welcome to another episode of "Click, Brand, and Beyond".

In this episode of LinkedIn Timeline Talk, Nisha and Anoop break down the truth behind lead generation—beyond flashy promises. They discuss how brands should truly view competitors, the difference between building presence on social media vs. just posting, and the critical gap in defining target audiences for B2B versus B2C. They also explore the importance of brand audits and why most companies avoid them, even when they need it most. A must-listen for founders, marketers, and anyone serious about growth strategy.