Let's Introduce Some Human Stupidity - The Counterintuitive Way to Win the Content Wars
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Let's Introduce Some Human Stupidity - The Counterintuitive Way to Win the Content Wars
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The internet is drowning in AI-generated content. Content that show lions attacking people, monkeys stealing things, emotionally manipulative videos created with a single prompt. Platforms are filling up with what one host calls "low-value, emotional fluff."
So how does a business actually cut through the noise?
In this episode, hosts Nisha Prakash and Anoop Kurup sit down with marketing veteran Avinash Joshi to tackle the uncomfortable truth about content in 2026: the algorithm doesn't care if your content is real, your audience eventually will.
They discuss:-
- Why chasing AI-generated viral trends is a trap (and what to do instead)
- The overlooked power of "stray content"
- Why Instagram Stories might be your most underrated tool right now
- The difference between having an opinion and having a point of view
- How to get risk-averse clients to embrace brave ideas (hint: add a "time to be brave" slide)
Plus, the line that sums up the entire episode: "let's introduce some human stupidity into it."
If you're a brand, marketer, or creator wondering how to stay relevant when everyone has access to the same AI tools, this one's for you.