AI has lowered the barrier to creating content—but raised the bar for being worth listening to.

In this episode of Click, Brand & Beyond, we explore how AI is reshaping content, attention, and originality—and why simply publishing more is no longer enough.

We talk about:

• Content fatigue and audience burnout

• Why people are disconnecting from social platforms

• How AI helps creation—but can’t replace original thinking

• The real role of platforms as modern gatekeepers

• What still makes people stop, listen, and share

This conversation is for anyone building a brand, a business, or a voice—and wondering how to stay relevant when AI can produce content at scale.

Less noise.
More clarity.
And a grounded take on what actually matters next.

🎧 Listen now and rethink your content strategy.

Most niche brands in India don’t fail because their products are bad.They fail because they chase scale without clarity.In this episode of Click, Brand & Beyond, we sit down with Sajju Jain — global board member of the Harvard Alumni Association, serial entrepreneur, and startup mentor — to unpack one of the most misunderstood questions founders ask:👉 How does a niche brand grow without losing its soul—or bleeding money?We discuss:- Why discipline matters more than marketing budgets- The real reason brands like Rolex don’t chase mass demand- How niche product companies should think about growth vs scale- What “brand” actually means in the digital age (and why jingles no longer work)- How small businesses can build recall, trust, and demand with limited resources- Why consistency beats virality, creativity, and even executionIf you’re building a niche brand, craft-led business, premium product, or service business in India, this conversation will fundamentally change how you think about growth.🎧 Watch till the end for a powerful framework on clarity → discipline → consistency, and why most founders get this order wrong.

The internet is drowning in AI-generated content. Content that show lions attacking people, monkeys stealing things, emotionally manipulative videos created with a single prompt. Platforms are filling up with what one host calls "low-value, emotional fluff."

So how does a business actually cut through the noise?

In this episode, hosts Nisha Prakash and Anoop Kurup sit down with marketing veteran Avinash Joshi to tackle the uncomfortable truth about content in 2026: the algorithm doesn't care if your content is real, your audience eventually will.

They discuss:-

- Why chasing AI-generated viral trends is a trap (and what to do instead)

- The overlooked power of "stray content"

- Why Instagram Stories might be your most underrated tool right now

- The difference between having an opinion and having a point of view

- How to get risk-averse clients to embrace brave ideas (hint: add a "time to be brave" slide)

Plus, the line that sums up the entire episode: "let's introduce some human stupidity into it."

If you're a brand, marketer, or creator wondering how to stay relevant when everyone has access to the same AI tools, this one's for you.