Scaling Niche Brands in India: Discipline Beats Money Every Time
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Scaling Niche Brands in India: Discipline Beats Money Every Time
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Most niche brands in India don’t fail because their products are bad.They fail because they chase scale without clarity.In this episode of Click, Brand & Beyond, we sit down with Sajju Jain — global board member of the Harvard Alumni Association, serial entrepreneur, and startup mentor — to unpack one of the most misunderstood questions founders ask:👉 How does a niche brand grow without losing its soul—or bleeding money?We discuss:- Why discipline matters more than marketing budgets- The real reason brands like Rolex don’t chase mass demand- How niche product companies should think about growth vs scale- What “brand” actually means in the digital age (and why jingles no longer work)- How small businesses can build recall, trust, and demand with limited resources- Why consistency beats virality, creativity, and even executionIf you’re building a niche brand, craft-led business, premium product, or service business in India, this conversation will fundamentally change how you think about growth.🎧 Watch till the end for a powerful framework on clarity → discipline → consistency, and why most founders get this order wrong.