Why AI Can't Save Bad Marketing (And What Actually Works)
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Why AI Can't Save Bad Marketing (And What Actually Works)
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Everybody's panicking about AI. But is pumping out AI-generated content really the answer?
In this episode, Anoop, Nisha, and marketing veteran Avinash Joshi (CMO, Open Gate) get into the hard truths about what actually works in marketing today.
We discuss:→ What brands like Havells and Atomberg get right (and what most startups get wrong)→ Why "garbage in, garbage out" applies to AI marketing→ The difference between price sensitivity and value paranoia in India→ Why the basics of marketing still beat the latest tools
Avinash brings 20+ years of agency and brand-side experience — from building campaigns for legacy brands to running his own agency to launching a biker apparel line.
His take? AI is great in the hands of an expert. In the hands of everyone else? It's just faster garbage.
If you're tired of the AI hype and want clarity on what actually moves the needle, this one's for you.