I opened a bag of chips on Saturday and it exhaled. Half air. And on the front, in a little yellow starburst, it said NEW LOOK. Girl, the look is the same. There's just less of you.
This week we're going to the grocery store. Not to yell at the people who work there. Leave them alone. The kid on cash did not decide what butter costs. We're going after the people who decide what things cost, how much of it you actually get, and what the store knows about you when you walk in.
The Competition Bureau just opened a call for information on grocery pricing. Shrinkflation. Skimpflation. Loyalty programs. Algorithms. In my grocery store. I go in for milk, I come out analyzed.
The ice cream tub that stopped talking. The toilet paper hole that keeps growing. Brenda from product, who got a bonus for making your lasagna sadder. Why a discount has to be "loaded" like a dishwasher. The digital price tags on every shelf, and the law Manitoba actually had to pass so a store can't charge you more because of what it knows about you.
And I'm in this one. I've done food campaigns. I've stood in my own kitchen and told you something was a great deal without checking the grams. I've never been in that meeting. But I've been the ad that came out of it.
Plus what to actually do: answer the Bureau, read the small number on the shelf tag, take a picture of the price, and stop yelling at the cashier. She's on your side. She's just wearing their shirt.
This episode is brought to you by Cheekbone Beauty, an Indigenous-run brand founded by Jen Harper. Get 20% off Cheekbone through the free BTC Magazine app (App Store or Google Play), and read our interview with Jen while you're in there.
Send me your shrink. The product, the before, the after. I want the worst one in Ontario.
BOOK SIGNING: Sunday, October 18, 2 to 4 PM at Hillcrest Mall in Richmond Hill. I'll be signing The Dad Diaries and reading a passage. Come say hi.
THE DAD DIARIES, my memoir, is out now. It's the story of how I became a father to my girls and everything it took to get there. Signed copies at thedaddiaries.com, also on Amazon and Indigo.
This is Joseph Tito, and I bitch so you don't have to.
Got a mess of your own? Send it to info@jeopublishing.com.
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Bitch Fest is a Between the Covers production.