Titoli in Marketing

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Ciao, sono Andrea Ciraolo e qui ti racconto il mio percorso di crescita su Instagram, passo dopo passo.Adoro sperimentare in pubblico e ogni volta che mi avvicino ad una nuova piattaforma mi piace raccontare quello che imparo.

"Clubhouse" è un nuovo social network, basato sulla voce, rilasciato ad Aprile 2020, che sta conquistando il mondo. In questo audiolibro l'autore spiega come funziona, come impostare i parametri, come utilizzarlo per creare conoscenze professionali e un proprio network di collaborazioni ma soprattutto quali occasioni di business possono scaturire dal suo utilizzo.

In Italia, al momento della pubblicazione del libro, sono oltre 26 milioni gli utenti registrati su Facebook. Per la maggior parte, si tratta di persone che desiderano rimanere in contatto con i propri parenti e amici, ritrovare conoscenti persi di vista, fare nuove amicizie. Sono ancora poche, invece, le persone che utilizzano Facebook come la grande miniera di opportunità che è, in particolare per quanto riguarda uno straordinario sviluppo del business.

ThinkUp presents practical and immediately applicable Hospitality Revenue Management best practices - including exercises that make it happen. Topics will include: revenue managementprofit optimizationsales, marketing and revenue convergencetotal revenue management Join us weekly to keep pace with Hospitality Revenue Management! DOWNLOAD SHOW NOTES

Dedicato ai marketers, ai ribelli, ai creativi. Un podcast per chi è alla ricerca di idee e competenze non ordinarie per vivere fuori dall’ordinario. Questo podcast è distribuito da VOIS.

Esperienze di Marketing Diditale raccontate da 39Marketing con la voce di Donatella Ardemagni. Capire come impostare e realizzare le attività di Digital Marketing: sito web, e-mail marketing, social media marketing, native advertising, campagne PPC e Marketing Automation e creare nuove opportunità commerciali (lead generation). www.39marketing.it

Futuri Sostenibili è un podcast incentrato sulla transizione ecologica e sul business sostenibile. Una serie di chiacchierate per indagare i molteplici aspetti che si nascondono dietro al concetto di sostenibilità.

podcast per migliorare con pochi piccoli accorgimenti la tua realtà sportiva.

How many times have you been told “that will never work”?  Probably not as often as Netflix co-founder Marc Randolph. The veteran Silicon Valley entrepreneur, advisor, investor, speaker and best-selling author has founded or co-founded half-a-dozen successful startups and mentored scores of entrepreneurs from first time business owners to established CEOs. Be a fly on the boardroom wall as Marc's podcast opens up the opportunity to entrepreneurs everywhere to gain the benefit of his years of experience as he helps each guest think through their business problem.These lively ...

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer...

Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO Michael Aaron Flicker take a look at the behavioural science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks. What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it’s worth? The answers are here. And it’s not just theory. Hacking the Human Mind is a practical guide, filled with techniques for you to try today.

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.

Your Girl is the only podcast for 6–7 figure coaches who want to scale their online business, master high-ticket sales, and build their dream brand through podcasting.Hosted by Marie Walker, founder of Your Girl Media — a boutique agency helping coaches hit their dream numbers through podcast production, sales strategy, and systems that scale.This podcast is for business coaches , mindset coaches , spiritual coaches , and relationship coaches ready to grow their income, expand their impact, and lead like a CEO. Marie and her expert guests share behind-the-scenes strategy, content creation ...

Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America - yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job - or simply aspire to break into a new role - Product Management for Dummies gives you the tools to increase your skill level and manage products like a pro.

Questa guida ti insegnerà ad utilizzare i migliori strumenti di Digital Marketing. Si parla di Seo, Google Ads, Facebook Organico e Ads, Instagram, Tik Tok, Landing Page, Copywriting, Analytics, Email Marketing, Lead Generation e Affiliate Marketing. Questo audiolibro è una introduzione al mondo del marketing digitale, raccontandoti le giuste strategie e le migliori tecniche per iniziare da subito la tua carriera nel digital marketing anche con piccoli budget.

Home-based businesses are not just small versions of big marketing conglomerates. They are faced with totally different issues, problems, and opportunities requiring specific skills and tactics. Find out the secrets of successful home-based entrepreneurs, discover powerful guerrilla marketing techniques, and learn how to exploit 11 proven methods.

Un cavallino rampante, una mucca bianca e lilla, un coccodrillo: la marca è un fenomeno dilagante capace di evocare un mondo di significati, di suscitare emozioni, di influenzare valutazioni e comportamenti. L'audiolibro esplora l'intricato mondo del brand in tutte le fasi della sua vita: dalla scelta del nome al matrimonio con marche di altre aziende, alla creazione di una vera e propria famiglia di brand guidata dalla stessa impresa.