Titoli in Comunicazione aziendale

Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what...

In this bestselling guide to social success, communication expert Debra Fine reveals the techniques and strategies anyone can use to make small talk in any situation. Does striking up a conversation with a stranger make your stomach do flip-flops? Do you spend time hiding out in the bathroom at...

You have to talk with a colleague about a fraught situation, but you're worried that they'll yell, or blame you, or shut down. You fear your emotions could block you from a resolution. But you can communicate in a way that's constructive—not combative.

ChatGPT For Dummies demystifies the artificial intelligence tool that can answer questions, write essays, and generate just about any kind of text it's asked for. This powerful example of generative AI is widely predicted to upend education and business. In this book, you'll learn how ChatGPT works and how you can operate it in a way that yields satisfactory results. You'll also explore the ethics of using AI-generated content for various purposes.

Designed as both a companion piece to the author's previous book, The Power of Understanding People, and a stand-alone work, The Power of Understanding Yourself provides listeners with a blueprint for examining their true purpose and approach to life and a map for achieving greater personal happiness, professional success, and self-awareness.   

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

Feeling stressed about your upcoming presentation? Whether you're nervous about how you'll organize your thoughts or how you'll articulate them on the big day, Presentations provides the quick guidelines and expert tips you need.

 Vocal Leadership provides proven techniques and daily exercises to help you develop a commanding voice and presence and improve vocal quality, mental acuity, body language, and self-esteem to dramatically increase your influence.  

Brought to you by Penguin. TIMELESS PRINCIPLES OF EMPOWERING LEADERSHIP | OVER 1 MILLION COPIES SOLD Captain David Marquet was used to giving orders. In the high-stress environment of the USS Santa Fe, a nuclear-powered submarine, it was crucial his men did their job well. But the ship was...

In the newly updated third edition of The Negotiation Book: Your Definitive Guide to Successful Negotiating, distinguished commercial negotiator Steve Gates delivers a singular and practical guide to the art and science of negotiation. The book lays out the behaviors and traits associated with successful negotiation and offers a comprehensive model for how power, process, and behavior can have substantial impacts on your next negotiation. You'll also learn how you can shape these factors to optimize value for yourself, your client, or your organization.

As our workplaces become increasingly global and diverse, being a culturally intelligent leader isn't just a bonus—it's essential. Whether you're negotiating a contract with a supplier on the other side of the world, managing an increasingly diverse workforce, expanding your business across...

Communication is essential in a healthy organization. But all too often when we interact with people - especially those who report to us - we simply tell them what we think they need to know. This shuts them down. To generate bold new ideas, to avoid disastrous mistakes, to develop agility and flexibility, we need to practice Humble Inquiry. Ed Schein defines Humble Inquiry as "the fine art of drawing someone out, of asking questions to which you do not know the answer, of building a relationship based on curiosity and interest in the other person."

Some negotiations are easy. Others are more difficult. And then there are situations that seem completely hopeless. Malhotra identifies three broad approaches for breaking deadlocks and resolving conflicts, and draws out scores of actionable lessons using behind-the-scenes stories of fascinating real-life negotiations, including drafting of the US Constitution, ending bitter disputes in the NFL and NHL, and beating the odds in complex business situations.

In The Manager’s Communication Toolkit, Tina Kuhn introduces hands-on strategies for dealing with the most challenging personality types. Dividing the book into three parts, she breaks down the different communication tools, illustrates techniques for working purposefully and skillfully with the personalities she profiles, and shows listeners how to explore their own communication and management styles. This book is for anyone who needs to communicate with others at work—bosses, coworkers, subordinates, and customers.

In this book, you'll discover how Napoleon Bonaparte mastered the use of the pregnant pause to grab attention, how Lady Margaret Thatcher punctuated her most serious speeches with the use of subtle props, how Ronald Reagan could win even the most hostile crowd with carefully timed wit, and much, much more. Whether you're addressing a small nation or a large staff meeting, you'll want to master the tips and tricks in Speak Like Churchill, Stand Like Lincoln.

In Respect: How to Change the World One Interaction at a Time, veteran public relations executive Robert Dilenschneider delivers an insightful and original discussion of how to cultivate respectfulness in every facet of your life. You’ll learn how to embody and encourage respectful behavior and speech among work colleagues, family, friends, and others.

Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action. Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary. 

The power of an effective speech is undeniable. It has the capacity to engage, inform, motivate, and create change in an audience - and in the world. In this compelling 24-lesson course, How to Speak Effectively in Any Setting, taught by Molly Bishop Shadel, Professor of Law at the University of Virginia School of Law, learn the fine art of speaking clearly, effectively, and persuasively in contexts across the spectrum, from the board room to the bar room and everywhere in between.

Organizations have more data at their fingertips than ever, and their ability to put that data to productive use should be a key source of sustainable competitive advantage. Yet, business leaders looking to tap into a steady and manageable stream of "actionable insights" often, instead, get blasted with a deluge of dashboards, chart-filled slide decks, and opaque machine learning jargon that leaves them asking, "So what?" Analytics the Right Way is a guide for these leaders.

Create your own guide to mastering the disciplines of organizational learning with this invaluable guide based on the national bestseller The Fifth Discipline. “The Fieldbook is a must read for anyone serious about building communities of common purpose, collective action, and continuous...