Titoli in Piccola impresa e imprenditorialità

PARTY BOYS is the amazing true story of how a family from a small farm town in Canada built an entertainment empire in New York City where more than 40 million people danced, laughed, and had the time of their lives.

Disciplined Entrepreneurship Expanded & Updated starts by combining the timeless and insightful principles of Disciplined Entrepreneurship with the practical tools found in the Disciplined Entrepreneurship Workbook into a single, comprehensive package. The book also has been updated with recent developments in the field and examples as well as a robust new library of additional resources. Author, entrepreneur, professor, and managing director of the Martin Trust Center for MIT Entrepreneurship, Bill Aulet, systematically walks listeners through exactly how to create a successful startup.

Why is profitable growth so hard to achieve and sustain? Most executives manage their companies as if the solution to that problem lies in the external environment: find an attractive market, formulate the right strategy, win new customers. But when Bain & Company's Chris Zook and James Allen researched this question, they found that when companies fail to achieve their growth targets, 90 percent of the time the root causes are internal, not external.

Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.

Startup Marketing is a fundamental guide for any entrepreneur looking to launch and market their startup small business. Unlike other texts that focus on specific marketing techniques, Startup Marketing teaches how to create a success formula for your startup small business regardless of the specific techniques you chose to use. Full of real world examples, taken from experience of working with hundreds of startup small businesses, this book is a must-listen for any entrepreneur looking to save thousands of dollars in wasted marketing efforts.

If you've ever dreamed of starting your own business, this book will give you the information, inspiration, and reassurance you need to get started. It encourages budding entrepreneurs to take the leap into the dark, while shining a bright light on the first six months of a successful start-up. It breaks down what appears to be an Everest-size challenge into a series of small hills for you to conquer.

The Mentoring Manual is based on methods developed—and proven—in business. This highly practical book will show you how mentoring works, take you step-by-step through everything you need to know and do, and show you how both parties can get the best from the relationship. Get the most from mentoring: help your mentee, develop your skills, and make a positive difference.

If you’re an innovator or entrepreneur, you challenge precedent and disrupt the status quo. You trust that the result is worth the struggle and embrace change because it could equal progress. You have blind faith. You know that success isn’t reserved for the superstars, but you remain humble because failure is always a possibility This journey of entrepreneurship and innovation shouldn’t be a solo trip. If you’re missing something, struggling to begin, or have reached a plateau, fellow entrepreneur and innovator Bob Moesta knows your next steps because he’s been there himself.

In The Toolbox: Strategies for Crafting Social Impact, celebrated nonprofit executive Jacob Harold delivers an expert guide to doing good in the twenty-first century. In the book, you'll explore nine tools that have driven world-shaking social movements and billion-dollar businesses--tools that can work just as well for a farmers market or fire department or small business.

Simply broadcasting a message to millions by social media accomplishes little for most businesses. Dan S. Kennedy and Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct-response strategies you must employ with every social media campaign so you can stop accepting non-monetizable "likes" and "shares" as a return on your time.  

Technological shifts have allowed micro-businesses to compete with large corporations. Small business can now have a global footprint, can be structured in low tax environments, move products anywhere in the world, and access unprecedented levels of support. Entrepreneur Revolution means taking the initiative to do something that you love, something that you're good at, and something that will make you money. This masterclass in gaining an entrepreneurial mindset will reveal how to change the way you think, the way you network, and the way you make a living.

With Peter Drucker's five essential questions and the help of five of today's thought leaders, this little book will challenge readers to take a close look at the very heart of their organizations and what drives them. A tool for self-assessment and transformation, answering these five questions will fundamentally change the way you work, helping you lead your organization to an exceptional level of performance.

Our global economic system is broken. But we can replace the current picture of global upheaval, unsustainability, and uncertainty with one of an economy that works for all people, and the planet. First, we must eliminate rising income inequality within societies where productivity and wage growth has slowed. Second, we must reduce the dampening effect of monopoly market power wielded by large corporations on innovation and productivity gains. And finally, the short-sighted exploitation of natural resources that is corroding the environment must end.

In this collection of Jeff Bezos' writings - his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas - you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.

Descubra como fazer um branding forte e ser a empresa coerente entre o que é, faz e fala! Ana Couto é precursora da disciplina do branding no Brasil e acredita que, se as marcas nacionais fizerem uma gestão rigorosa do intangível com foco em criação de valor, terão plenas condições de se manterem firmes e fortes no mercado, além de competir em pé de igualdade com gigantes globais. Por isso, no audiobook, A (r)evolução do branding, ela mostra que as empresas devem estar prontas para: Descobrir como criar um branding forte; Perceber o momento ideal para um rebranding.

Quando falamos de empreendedorismo, sabemos que não existe caminho único. Em se tratando de empreendedorismo feminino, então, os caminhos são múltiplos e muitas vezes surpreendentes. Todos eles, porém, contém alguns elementos fundamentais que estão presentes em todas as jornadas que apresentamos nesta coletânea. Esta obra reúne 16 histórias genuínas e inspiradoras de mulheres que, tendo percorrido caminhos distintos, nos mais diversos segmentos do mercado, possuem características essenciais em comum: a coragem e a energia para fazer acontecer.

Are you stuck in a rut? Do you feel plagued by negative thoughts and emotions every day? Gill Hasson, the bestselling author of Mindfulness and Emotional Intelligence, is back to help you move on from those pesky negative emotions and focus on the positive instead.

As the platform of choice for over one million businesses in over 175 countries, Shopify powers everything from small local stores to multi-million-dollar ecommerce operations. There's no question you can make it work for you. But how can you get started? In Shopify For Dummies, ecommerce exec, adviser, and speaker Paul Waddy wastes no time showing you how to create and open a thriving online store. You can do it all, from marketing and customer engagement to payments and shipping.

Die Vision von Ökonomin Kate Raworth hat sich als brillant erwiesen: Ihr Donut-Modell bietet einen Weg aus der Krise, der Kapitalismus, Ökologie und soziale Grundrechte vereint. In der Mitte des Donuts liegt das gesellschaftliche Fundament, darum der Kreis aus Ökologie, Politik, Wirtschaft...

Having spent over twenty years building her hugely successful beauty empire, Maria Hatzistefanis managed to achieve all her childhood dreams and goals. Whilst this life of glamour and success is exhilarating, Maria is shocked to find that the happiness it brings is fleeting. This leads her to realize that her life needs a new focus. In this easy-to-follow guide, Maria asks the fundamental question: "What is happiness?" Brimming with good sense, great advice and clear tips, How to Live Your Best Life will equip you with the tools you need to be in control of your own destiny.