Your brand archetype isn’t a vibe. It’s a strategic container — and when you break it, the market feels it immediately.In this episode, I break down how brand archetypes can either compound trust or completely erode it, using two very different public figures as case studies:• Blake Lively — a cautionary tale in archetype flip-flopping, brand confusion, and trust decay• Jameela Jamil — an example of archetypal integrity, especially when things get uncomfortableHere’s the real takeaway:When pressure hits, you don’t reinvent your brand — you double down on its core archetype. That’s how longevity is built. That’s how credibility compounds. That’s how you get paid for what you’re actually good at.I close with three practical rules for applying brand archetypes in your own business so you stop leaking authority, stop confusing your audience, and start monetizing your natural strengths — without overperforming or shapeshifting for approval.If you’re building a personal brand, a platform, or a business — this is required listening.Get your brand archetype here: https://form.typeform.com/to/v8UpCW75Learn more about me here: https://www.ashleybrianaeve.com/My pop culture media manipulation YouTube channel: https://www.youtube.com/@ashleybrianaeve

What happens when a brand built on humour, charm, and lightness suddenly pivots—and breaks trust in the process? In this episode, we dissect the Jester brand archetype through the lens of Blake Lively, Ryan Reynolds, and Justin Baldoni’s recent PR fallout. Whether you’re deep into branding psychology or just trying to keep up with celebrity strategy, this video breaks down: • How the Jester archetype wins (and loses) trust • What to do when you break audience trust during a brand shift • Why archetypes are more than aesthetics—they’re psychological contracts • And how to leverage them for aligned, long-term influencePacked with insights for creators, entrepreneurs, and pop culture nerds alike—this isn’t just gossip. It’s a branding masterclass.Take my brand archetype quiz here: https://form.typeform.com/to/v8UpCW75Learn more about me here: https://www.ashleybrianaeve.com/#brandarchetypes #brandawareness #branding101 #brandidentity

Most people confuse their *personality* with brand archetype—and that mistake quietly caps their influence, authority, and revenue.In this episode, I break down the real difference between your personality, how a brand behaves, and how it’s perceived—using Taylor Swift, Tony Robbins, and Rahu as real-world case studies.You’ll hear how: • The same person can create completely different brands under different archetypes • Brand archetypes shape authority, trust, and projection—not personality traits • Strategic archetype shifts can reposition a brand without changing who you are • How BG5 (business application of the Human Design system) layers into your brand archetype expression.This isn’t about aesthetics, vibes, or identity play.It’s about power placement—and why the market responds to structure before self-expression.If you’re a creator, coach, entrepreneur, or public voice trying to cut through noise and build an unmistakable brand, this episode will change how you see branding forever.And before you go don't forget to get on the waitlist for the February enrolment of brand (by design) 101! Find your archetype & be the first to hear: https://form.typeform.com/to/v8UpCW75Learn more about me here: https://www.ashleybrianaeve.com/

[Heads up: This is a repost from my media manipulation & pop culture account so it has a lot of pop culture woven in yet a MUST watch for anyone building brands!]In this breakdown, I’m unpacking nostalgia marketing—what it is, how it works on your subconscious, and why it’s one of the most powerful (and manipulative) tools in marketing today.Using Ryan Reynolds’ recent “visit” to Kingston, Ontario and subtle alignment with The Tragically Hip, we’ll look at how public figures use nostalgia to build emotional trust, even when the connection isn’t fully real. We’ll also explore Taylor Swift’s multiple album re-releases and tour drops as a case study in identity marketing and emotional loyalty.You’ll learn: • What nostalgia marketing actually is • How it bypasses logic and sells through emotion • Ethical vs. manipulative uses of nostalgia • How to use it to revive your brand, reconnect with your audience, or launch something new with emotional precisionWhether you’re a business owner, creator, marketer—or just someone fascinated by the celebrity PR machines behind Reynolds, Swift, and the It Ends With Us rollout—this video pulls back the curtain.Subscribe for more pop culture news as well as deep dives into power, marketing, and media manipulation!Learn more about me here: https://www.ashleybrianaeve.com/

Most people leave thousands of dollars on the table every month — not because their offers are wrong, but because they don't have a strong brand story that hooks the right people!This episode shows you how to fix that.Inside The BG5 Advantage, we dive into: • how your BG5 Past Direction explains the wisdom you’ve earned • how your Future Direction reveals the profitable path you’re meant to lead • why your message becomes magnetic when it mirrors your lived experience • how storytelling (done correctly) increases trust and conversion • why aligned strengths outperform marketing tactics every timeIf you’re ready to finally feel confident in your message and brand positioning, this is the episode for you!Want more? Book your private 1:1 Profit Potential Breakthrough Session here: https://www.ashleybrianaeve.com/profit-potential-sessionOr get on the waitlist for the January launch of BRAND (by design) 101 by taking the brand archetype quiz on my website here: https://www.ashleybrianaeve.com/

If you’ve been told your brand can embody “multiple archetypes,” this episode is going to save you years of confusion. Today I’m breaking down the actual psychology of brand archetypes, why having more than one destroys clarity, and how depth within one archetype creates a magnetic, unmistakable brand.You’ll learn: • Why “multiple archetypes” is the worst branding advice online • The psychological roots of archetype theory (and what people keep misunderstanding) • How top brands like Nike, Disney, and Apple use ONE archetype with depth—not a chaotic mix • How clarity in your core archetype shapes voice, visuals, values, and positioning • Why nuance ≠ multiplicity, and how to deepen your brand without diluting itIf you want a brand that feels powerful, coherent, and instantly recognizable, this episode is your blueprint.❤️‍🔥 Find your brand archetype on my website: https://www.ashleybrianaeve.com/

This is the missing piece most creators & coaches miss!Not how to teach more.Not how to post more.But how opinion becomes leadership — and leadership becomes demand.⸻🧠 WHAT YOU’LL LEARN IN THIS TRAINING: • Why having great ideas doesn’t automatically convert into clients • How unmistakable brands position their worldview so clients self-select • My step by step process to build a brand that magnetizes people TO YOU.This isn’t content advice.It’s brand authority mechanics.

Watch on YouTube here: https://www.youtube.com/watch?v=YHqIwzfJw6E&t=10s

If you’re a coach or creator whose content feels “fine” but people don’t respond, engage, or convert you seriously — this training explains why.In Day 2 of Become the Brand 2026, we’re talking about UNAPOLOGETIC brand voices — not being louder or more aggressive, but removing the internal negotiation that quietly kills trust.⸻🧠 IN THIS TRAINING, YOU’LL LEARN: • Why waiting to be “ready” is a form of self-abandonment • How internal negotiation shows up in your language • The psychology behind trust, recognition, and safety • Why apologizing in your content weakens authority • How brand voice and brand vocabulary shape perception • A simple, unapologetic content formula that changes responses fastThis is not about better hooks or more content.It’s about how you’re being perceived before people ever think about buying.

Watch on YouTube here: https://www.youtube.com/watch?v=A3iFfDvKEIM&t=51s