Your brand archetype isn’t a vibe. It’s a strategic container — and when you break it, the market feels it immediately.In this episode, I break down how brand archetypes can either compound trust or completely erode it, using two very different public figures as case studies:• Blake Lively — a cautionary tale in archetype flip-flopping, brand confusion, and trust decay• Jameela Jamil — an example of archetypal integrity, especially when things get uncomfortableHere’s the real takeaway:When pressure hits, you don’t reinvent your brand — you double down on its core archetype. That’s how longevity is built. That’s how credibility compounds. That’s how you get paid for what you’re actually good at.I close with three practical rules for applying brand archetypes in your own business so you stop leaking authority, stop confusing your audience, and start monetizing your natural strengths — without overperforming or shapeshifting for approval.If you’re building a personal brand, a platform, or a business — this is required listening.Get your brand archetype here: https://form.typeform.com/to/v8UpCW75Learn more about me here: https://www.ashleybrianaeve.com/My pop culture media manipulation YouTube channel: https://www.youtube.com/@ashleybrianaeve