Your brand archetype isn’t a vibe. It’s a strategic container — and when you break it, the market feels it immediately.In this episode, I break down how brand archetypes can either compound trust or completely erode it, using two very different public figures as case studies:• Blake Lively — a cautionary tale in archetype flip-flopping, brand confusion, and trust decay• Jameela Jamil — an example of archetypal integrity, especially when things get uncomfortableHere’s the real takeaway:When pressure hits, you don’t reinvent your brand — you double down on its core archetype. That’s how longevity is built. That’s how credibility compounds. That’s how you get paid for what you’re actually good at.I close with three practical rules for applying brand archetypes in your own business so you stop leaking authority, stop confusing your audience, and start monetizing your natural strengths — without overperforming or shapeshifting for approval.If you’re building a personal brand, a platform, or a business — this is required listening.Get your brand archetype here: https://form.typeform.com/to/v8UpCW75Learn more about me here: https://www.ashleybrianaeve.com/My pop culture media manipulation YouTube channel: https://www.youtube.com/@ashleybrianaeve

What happens when a brand built on humour, charm, and lightness suddenly pivots—and breaks trust in the process? In this episode, we dissect the Jester brand archetype through the lens of Blake Lively, Ryan Reynolds, and Justin Baldoni’s recent PR fallout. Whether you’re deep into branding psychology or just trying to keep up with celebrity strategy, this video breaks down: • How the Jester archetype wins (and loses) trust • What to do when you break audience trust during a brand shift • Why archetypes are more than aesthetics—they’re psychological contracts • And how to leverage them for aligned, long-term influencePacked with insights for creators, entrepreneurs, and pop culture nerds alike—this isn’t just gossip. It’s a branding masterclass.Take my brand archetype quiz here: https://form.typeform.com/to/v8UpCW75Learn more about me here: https://www.ashleybrianaeve.com/#brandarchetypes #brandawareness #branding101 #brandidentity

Most people confuse their *personality* with brand archetype—and that mistake quietly caps their influence, authority, and revenue.In this episode, I break down the real difference between your personality, how a brand behaves, and how it’s perceived—using Taylor Swift, Tony Robbins, and Rahu as real-world case studies.You’ll hear how: • The same person can create completely different brands under different archetypes • Brand archetypes shape authority, trust, and projection—not personality traits • Strategic archetype shifts can reposition a brand without changing who you are • How BG5 (business application of the Human Design system) layers into your brand archetype expression.This isn’t about aesthetics, vibes, or identity play.It’s about power placement—and why the market responds to structure before self-expression.If you’re a creator, coach, entrepreneur, or public voice trying to cut through noise and build an unmistakable brand, this episode will change how you see branding forever.And before you go don't forget to get on the waitlist for the February enrolment of brand (by design) 101! Find your archetype & be the first to hear: https://form.typeform.com/to/v8UpCW75Learn more about me here: https://www.ashleybrianaeve.com/