Episodi

  • 49. This sales page tweak made 83% of browsers stop and interact

    49. This sales page tweak made 83% of browsers stop and interact
    Jan 26 2026

    Retention sounds great in theory, but what does it actually mean for your bottom line?


    In this quick episode, I pull back the curtain on one simple, scroll-stopping sales page strategy that turned heads during the founding member launch of Retention Lab. You'll hear how I brought the abstract concept of retention to life with a powerful interactive tool that got 83% of page visitors to pause and engage, being sold by their own metrics.


    If you've ever struggled to explain the value of what you sell (especially the long-term value), this is the episode for you.


    Want to get free access to the entire strategy?

    Join me FREE at Behind the Launch from 2-7 Feb 2026.


    Tuning in down the track? Join Retention Lab for everything you need to implement this strategy in your business. Cancel any time! 😉


    What we cover:

    • Why retention is such a fluffy, hard-to-sell concept (and how to make it tangible)
    • The interactive sales page hack that helped browsers see the value for themselves
    • The core customer journey metrics this tool is built around
    • Where to go if you want the behind-the-scenes breakdown (right here from 2-7 Feb 2026)


    View the episode transcript here.

    Where to from here?


    Join Retention Lab🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!


    Find out how you can get my strategic customer experience brain on your brand here.


    Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here!


    Check out my favourite CX tools and resources here.


    😍 Love the show?


    Hit subscribe or follow so you never miss a new episode.


    Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).


    Leave a positive review to help the show get found by more small business owners just like you. To leave a review:

    👉 Find What Would They Do? on Apple Podcasts

    👉 Scroll to ‘Ratings & Reviews’

    👉 Tap on the stars to rate the show before writing a review


    Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
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    5 min
  • 48. Creating personal client experiences & healthy boundaries with Hamilton Schmid

    48. Creating personal client experiences & healthy boundaries with Hamilton Schmid
    Jan 19 2026

    In today’s episode, we’re answering a question that hits home for every service provider, course creator, and membership site owner:


    How do you build personal relationships that make your clients feel seen while still maintaining the boundaries that protect your own privacy and time?


    To unpack this, I’m joined by Hamilton Schmid, founder of Your Virtual Cornerstone, a thriving agency that’s grown almost entirely through word-of-mouth over the past five years. Hamilton’s secret? A smart mix of intentional systems, respectful boundaries, and deeply personal customer experiences.


    Whether you're just starting out or scaling up, this episode will inspire you to rethink your capacity, tighten your processes, and still make your clients feel like VIPs.


    What we cover:

    • Why building genuine client relationships doesn’t mean you have to sacrifice your sanity
    • The difference between high-touch and overavailable (and why Hamilton doesn’t work Fridays)
    • The power of voice notes for client intimacy & brand voice
    • How to semi-systemise surprise-and-delight moments without making them robotic
    • Why “delivering what you promise” is the ultimate referral strategy


    Connect with Hamilton Schmid:


    Free 30 min Outsourcing Strategy Call: https://calendar.app.google/tWSf2hU9SYvGqMU26

    Website: www.yourvirtualcornerstone.com

    Instagram: https://www.instagram.com/virtualcornerstone/

    Threads: https://www.threads.com/@virtualcornerstone


    View the episode transcript here.

    Where to from here?


    Join Retention Lab🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!


    Find out how you can get my strategic customer experience brain on your brand here.


    Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here!


    Check out my favourite CX tools and resources here.


    😍 Love the show?


    Hit subscribe or follow so you never miss a new episode.


    Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).


    Leave a positive review to help the show get found by more small business owners just like you. To leave a review:

    👉 Find What Would They Do? on Apple Podcasts

    👉 Scroll to ‘Ratings & Reviews’

    👉 Tap on the stars to rate the show before writing a review


    Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
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    34 min
  • 47. Stop reacting: build a more intentional business in 2026

    47. Stop reacting: build a more intentional business in 2026
    Jan 12 2026

    In this final episode of the reflection and intention-setting series, I share my personal approach to planning with purpose and how intentionality can shape your business in 2026 and beyond.

    I open up about how I mapped out my entire year in advance without needing every detail locked in so I can focus my energy on what really moves the needle.


    But this isn't just about calendars and to-do lists. It's about being strategic with your customer journey, mapping from the outside in, and creating offers and experiences that meet your audience where they are.


    If you're tired of reactive launches, last-minute stress, and half-baked onboarding, this episode will help you step into the year with clarity, intention, and a customer experience designed to retain and delight.


    What we cover:

    • What intentionality in business really means (and why it’s more than just “planning”)
    • Why understanding your audience’s seasonal needs is key to retention
    • Mapping your customer experience backwards from key moments that matter
    • How Retention Lab can help you make these strategies actionable


    View the episode transcript here.

    Where to from here?


    Join Retention Lab🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!


    Find out how you can get my strategic customer experience brain on your brand here.


    Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here!


    Check out my favourite CX tools and resources here.


    😍 Love the show?


    Hit subscribe or follow so you never miss a new episode.


    Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).


    Leave a positive review to help the show get found by more small business owners just like you. To leave a review:

    👉 Find What Would They Do? on Apple Podcasts

    👉 Scroll to ‘Ratings & Reviews’

    👉 Tap on the stars to rate the show before writing a review


    Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
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    9 min
  • 46. Rethinking offers in the age of AI (and why the human touch matters)

    46. Rethinking offers in the age of AI (and why the human touch matters)
    Jan 5 2026

    I’m kicking off 2026 with a shift that’s quietly changing the way we do business. In this bite-sized solo episode, I reflect on my Word of the Year: Community. And what it means for the online space, the rise (and fall) of self-paced resources, and why real human connection is back in the spotlight.


    Tune in to hear how I’m reshaping my offers and showing up differently this year, from evolving my 1:1 services to infusing more connection into my signature membership, Retention Lab. Whether you're feeling the pull towards more meaningful conversations or are just tired of figuring things out alone, this episode will meet you where you're at.


    What We Cover:

    • The shift away from DIY, self-paced resources in 2025
    • How AI is accelerating the demand for human-first experiences
    • My Word of the Year and what it means for my business
    • What’s changing in Retention Lab (especially at the Starter level)
    • An invitation to build, brainstorm, and grow together in 2026


    View the episode transcript here.

    Where to from here?


    Join Retention Lab🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!


    Find out how you can get my strategic customer experience brain on your brand here.


    Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here!


    Check out my favourite CX tools and resources here.


    😍 Love the show?


    Hit subscribe or follow so you never miss a new episode.


    Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).


    Leave a positive review to help the show get found by more small business owners just like you. To leave a review:

    👉 Find What Would They Do? on Apple Podcasts

    👉 Scroll to ‘Ratings & Reviews’

    👉 Tap on the stars to rate the show before writing a review


    Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
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    8 min
  • 45. My transparent 2025 recap: What worked (and flopped) in my business this year

    45. My transparent 2025 recap: What worked (and flopped) in my business this year
    Dec 29 2025

    As 2025 winds down, I’m pulling back the curtain on what this rollercoaster of a year really looked like behind the scenes in my business.

    From record-breaking months to dips that tested my resilience, this transparent wrap-up is part celebration, part reflection, and part forecast. I’ll walk you through the hard numbers, the honest lessons, and how all of it is shaping my focus for 2026 (spoiler alert: community is front and centre).


    Inside this episode, I share:

    • What made 2025 a wild ride in client work, offers, and energy
    • A breakdown of my stats: clients, members, podcasts, summits & bundles
    • Why repeat clients and retention strategies remain my North Star
    • Highlights from launching 45 podcast episodes without missing a week
    • A sneak peek at what’s changing in 2026 (and what’s staying the same)
    • My 2026 word of the year… and the personal invitation I’m sending your way


    View the episode transcript here.

    Where to from here?


    Join Retention Lab🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!


    Find out how you can get my strategic customer experience brain on your brand here.


    Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here!


    Check out my favourite CX tools and resources here.


    😍 Love the show?


    Hit subscribe or follow so you never miss a new episode.


    Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).


    Leave a positive review to help the show get found by more small business owners just like you. To leave a review:

    👉 Find What Would They Do? on Apple Podcasts

    👉 Scroll to ‘Ratings & Reviews’

    👉 Tap on the stars to rate the show before writing a review


    Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
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    14 min
  • 44. Repurposing testimonials: clever ways to boost conversions and retention

    44. Repurposing testimonials: clever ways to boost conversions and retention
    Dec 22 2025

    Shelley Hitz, founder of Christian Book Academy and Retention Lab Incubator member, submitted a brilliant question: “What should I actually do with all the member testimonials I’ve collected?” This bite-sized episode breaks down exactly how to repurpose, categorize, and embed testimonials across your funnel, from the first touchpoint to retention and affiliate advocacy.

    Whether you’ve got a few nice words or full-blown case studies, this episode gives you a strategic framework to finally make your testimonials work harder.


    What we cover:

    • Why not all testimonials are created equal (and which ones to use where)
    • How to categorize feedback by funnel stage and format
    • Strategic ways to plug testimonials into your sales, onboarding, and retention workflows
    • Creative use cases you might not have thought of: like email takeovers, milestone trackers, and lead magnets built on member wins
    • How to start now even if all you’ve got is a spreadsheet full of snippets


    Check out the Client Cast Formula to launch your own private case study podcast here.


    View the episode transcript here.

    Where to from here?


    Join Retention Lab🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!


    Find out how you can get my strategic customer experience brain on your brand here.


    Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here!


    Check out my favourite CX tools and resources here.


    😍 Love the show?


    Hit subscribe or follow so you never miss a new episode.


    Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).


    Leave a positive review to help the show get found by more small business owners just like you. To leave a review:

    👉 Find What Would They Do? on Apple Podcasts

    👉 Scroll to ‘Ratings & Reviews’

    👉 Tap on the stars to rate the show before writing a review


    Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
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    13 min
  • 43. Data-driven funnel fixes to simplify your funnel and skyrocket conversions with Ally Anderson

    43. Data-driven funnel fixes to simplify your funnel and skyrocket conversions with Ally Anderson
    Dec 15 2025
    In this episode, I’m joined by data strategist and Akari Digital founder, Ally Anderson, to tackle a question that keeps many business owners awake at night:“My funnel gets plenty of traffic, but no one is buying. Where do I start?”This conversation picks up where Episode 40 with copywriter Laura Kendrick left off. In that episode we explored conversion problems from an emotional and messaging perspective. Today, we zoom in on the data side, and how to pinpoint and fix bottlenecks strategically so your funnels convert more consistently.If you’ve ever stared at your metrics wondering why your funnels aren’t converting, this conversation is your blueprint. Ally and I unpack how to diagnose bottlenecks, simplify your data, and use smart tracking to improve conversion rates without having to become a full-time analyst. We explore how customer experience and messaging intersect with metrics, and why simplifying your offers and funnel steps can dramatically improve results.What we cover:The Funnel Friction AuditHow to map your customer journey beyond open rates and click rates to uncover the real leaks in your funnel.Simplifying Data TrackingWhy eight to twelve core metrics (not 87 dashboards) will tell you everything you need to know.Spotting and Fixing BottlenecksSimple ways to calculate where prospects drop off, and how to prioritise your tests for the biggest impact.Customer Experience Meets MetricsHow friction, confusion or lack of clarity kills conversions, and easy fixes you can apply today.Less Is More: Designing Offers for ActionWhy breaking big promises into smaller wins can boost opt-ins, completions and sales.Real-Life Tweaks, Real ResultsAlly shares examples of tiny homepage and opt-in tweaks that doubled and tripled conversions overnight.Connect with Ally Anderson:Website: https://akaridigital.ca/Instagram: https://www.instagram.com/akaridigital/Grab Ally's Launch Leak Finder tool for only $7 with coupon code NADINE to help you pinpoint your funnel’s bottlenecks and test potential improvements without the overwhelm.View the episode transcript here.Where to from here?Join Retention Lab🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!Find out how you can get my strategic customer experience brain on your brand here.Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here!Check out my favourite CX tools and resources here.😍 Love the show?Hit subscribe or follow so you never miss a new episode.Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).Leave a positive review to help the show get found by more small business owners just like you. To leave a review:👉 Find What Would They Do? on Apple Podcasts👉 Scroll to ‘Ratings & Reviews’👉 Tap on the stars to rate the show before writing a reviewPost a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
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    30 min
  • 42. Boosting customer loyalty and personal touches at scale with Handwrytten Founder David Wachs

    42. Boosting customer loyalty and personal touches at scale with Handwrytten Founder David Wachs
    Dec 8 2025
    In today’s episode, we’re diving into personal touches, handwritten moments, and how to make your customers feel truly seen, even if they’re scattered around the globe.We’re answering this listener question:“I would love to welcome all new members with a personal touch, but they’re scattered all over the world and it seems too complex and costly. What are my options?”To help unpack this, I’m joined by David Wachs, founder of Handwrytten, a tech-enabled platform that makes sending physical handwritten cards as simple as sending an email. We explore the power of thoughtful gestures, why inbox fatigue is real (and growing), and how to scale meaningful experiences without burning yourself out.Keen to try Handwritten?Save 10% on your Handwrytten cards with signup code nadinenetheryWhether you’re a service provider, a membership founder, or a course creator, this episode will show you how to stand out in a sea of digital noise by doubling down on what makes you (and your customers) human.My long-term 1:1 client and Retention Lab member Josh Goldsmith is joining us inside the Lab in December to share exactly how he automates handwritten touchpoints in his business with Handwrytten. You’ll want a front-row seat for that!What we cover:Why retention and loyalty hinge on making people feel seenWhat makes handwritten notes so emotionally powerfulSurprising findings from Handwrytten’s 2022 and 2025 consumer outreach surveysReal examples of how brands increased revenue, loyalty, and LTV through handwritten outreachHow to balance automation and authenticity when scaling personal touchesWhere AI belongs in the personalization journey, and where it doesn’tWhy intention is more important than handwriting, and how to keep it personal at scaleConnect with David Wachs:David's Instragram: https://www.instagram.com/dbwachsHandwrytten's Instagram: https://www.instagram.com/handwryttenView the episode transcript here.Where to from here?Join Retention Lab🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!Find out how you can get my strategic customer experience brain on your brand here.Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here!Check out my favourite CX tools and resources here.😍 Love the show?Hit subscribe or follow so you never miss a new episode.Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).Leave a positive review to help the show get found by more small business owners just like you. To leave a review:👉 Find What Would They Do? on Apple Podcasts👉 Scroll to ‘Ratings & Reviews’👉 Tap on the stars to rate the show before writing a reviewPost a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
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    28 min