Retention sounds great in theory, but what does it actually mean for your bottom line?

In this quick episode, I pull back the curtain on one simple, scroll-stopping sales page strategy that turned heads during the founding member launch of Retention Lab. You'll hear how I brought the abstract concept of retention to life with a powerful interactive tool that got 83% of page visitors to pause and engage, being sold by their own metrics.

If you've ever struggled to explain the value of what you sell (especially the long-term value), this is the episode for you.

Want to get free access to the entire strategy?

Join me FREE at Behind the Launch from 2-7 Feb 2026.

Tuning in down the track? Join Retention Lab for everything you need to implement this strategy in your business. Cancel any time! 😉

What we cover:

• Why retention is such a fluffy, hard-to-sell concept (and how to make it tangible)
• The interactive sales page hack that helped browsers see the value for themselves
• The core customer journey metrics this tool is built around
• Where to go if you want the behind-the-scenes breakdown (right here from 2-7 Feb 2026)

View the episode transcript here.

Where to from here?

Join Retention Lab🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!

Find out how you can get my strategic customer experience brain on your brand here.

Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here!

Check out my favourite CX tools and resources here.

😍 Love the show?

Hit subscribe or follow so you never miss a new episode.

Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).

Leave a positive review to help the show get found by more small business owners just like you. To leave a review:

👉 Find What Would They Do? on Apple Podcasts

👉 Scroll to ‘Ratings & Reviews’

👉 Tap on the stars to rate the show before writing a review

Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.